United Fray

United Fray believes that play has the power to transform lives, build communities, and create a positive impact in the world. To serve that belief, Fray's mission is to Make Fun Possible by creating and sharing fun things to do. Through social sport leagues, event production and media creation Fray is creating a unique lifestyle brand. Today, nine years after its launch by Robert Kinsler, United Fray organizes adult social sport leagues and tournaments, produces both B2C and B2B contracted events and runs a media brand (#FrayLife) that brings the local community information about the best things to do in their neighborhoods.