State Traditions

Keith Brown and John McElrath began State Traditions in 2007 with $7,000 and a camera they were able to barter for design services, aiming to create an apparel brand that was more relatable than aspirational. This has proven to be a winning formula. Today, their state-inspired clothing and accessories are now sold wholesale to retailers in 41 states and direct to consumers through State Traditions’ website. Through their rapid growth, the company has been firmly rooted in Birmingham, which the co-founders call both a supportive environment for entrepreneurs and a draw for recruiting new staff members.