Bruce Broussard

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Since being named CEO of the health insurer in 2013, Broussard has continued Humana’s push into the Medicare Advantage business, with membership in its alternative to traditional Medicare up 17% last year—its highest increase in a decade and far outpacing the rest of the industry. The strategy has paid off with its three-year annual profit growth hitting 64%. The company outperformed in the first half of 2020 as people stayed away from nonessential medical care during the early days of the pandemic. But Humana—which will continue to offer COVID benefits in 2021, such as no co-pays for testing and treatment and two weeks of home-delivered meals for members with a diagnosis—says COVID testing and treatment costs will approach $1 billion this year.