Photograph by Joe Pugliese
Cook has successfully navigated the transition to the post–Steve Jobs era, gradually changing the company’s culture, refocusing its social mission, and even earning praise for the first new-from-scratch product launch (the Apple Watch) of his time. The latest iPhones set yet another first-week record, and their sales—including boffo numbers in China (an overall 84% surge in the Middle Kingdom)—spurred 31% profit growth in the most recent quarter. Under Cook, Apple has debuted services such as Apple Pay and Apple Music. The cumulative result: an eye-popping $53 billion in profits in the past 12 months.