Marisa Bartning
- CompanyPepsiCo
- Age39
- TitleDirector of marketing, Bubly
Industry: Food
A growing number of Americans are turning their backs on sugary soft drinks as they seek out healthier, more natural fare. That’s meant that some of the most established consumer giants have had to rethink what it means to be a soda company. Over at PepsiCo, Bartning is key in answering that existential question. In 2018 the five-year PepsiCo veteran, who has worked on iconic global brands like Levi’s, Visa, and NASCAR, led the launch of Bubly—a move intended to disrupt the sparkling water space. In less than a year, Bubly grew to more than $100 million in sales, quickly becoming one of the biggest names in the category. PepsiCo has given Bartning license to make big moves. She and her team launched a TV campaign during the Academy Awards and followed that up during the Super Bowl with ads featuring singer Michael Bublé.
A growing number of Americans are turning their backs on sugary soft drinks as they seek out healthier, more natural fare. That’s meant that some of the most established consumer giants have had to rethink what it means to be a soda company. Over at PepsiCo, Bartning is key in answering that existential question. In 2018 the five-year PepsiCo veteran, who has worked on iconic global brands like Levi’s, Visa, and NASCAR, led the launch of Bubly—a move intended to disrupt the sparkling water space. In less than a year, Bubly grew to more than $100 million in sales, quickly becoming one of the biggest names in the category. PepsiCo has given Bartning license to make big moves. She and her team launched a TV campaign during the Academy Awards and followed that up during the Super Bowl with ads featuring singer Michael Bublé.
40 Under 40
| List Debut | 2019 |