LOS ANGELES, CA - APRIL 29: Jessica Alba attends The Honest Company at Target one-year anniversary event on April 29, 2015 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Target)Photograph by Stefanie Keenan — Getty Images for Target
- CompanyThe Honest Company
As an expectant mom, actress Alba saw a void in the market for less toxic, more sustainable household goods. The Honest Company is fast filling it, last year selling some $170 million worth of products like diapers and cleaning supplies in outlets like Costco, Target, Whole Foods and Nordstrom—nearly a threefold increase over 2013. Alba is also pushing into new geographies—South Korea is next and China is in the works—as well as categories, with Honest Beauty, a cosmetics and skin-care line launched earlier this month. Part of the Unicorn Club with a $1.7 billion valuation, The Honest Company could have an IPO on the horizon.