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IMPW 2018-mayra-gonzalezIMPW 2018-mayra-gonzalez
Courtesy of Nissan

Mayra González

  • Title
    President and Managing Director, Nissan México
  • Company
  • Country
  • Age

González made waves as the first woman and youngest-ever leader of a country within the Nissan group. And the group she runs is significant: Nissan is Mexico’s largest automaker, and it enjoyed a roughly 24% market share in the country in 2017. While this year has proven trickier—car sales have been down across the board in Mexico—she has continued the company’s long streak (100+ months) of sales leadership there. In September, she introduced the second generation of Nissan Leaf electric car to Mexico with a splash—it’s the first of the automaker’s cars that can be purchased entirely on the Nissan Mexico website or Facebook. She’s also taking her role as a diversity leader seriously. On International Women’s Day, she announced a goal to have more than 20% of leadership positions at Nissan Mexico to be held by women by the end of the year.


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