Fortune 500 Europe: Conversations from Cannes

In this session, moderated by Fortune Executive Editorial Director Kamal Ahmed, Fortune convened senior marketing leaders to explore how brands can maintain purpose and human connection in an AI-driven landscape. Featuring Donna Smith, EMEA Partnerships at Monks, and Dara Treseder, Chief Marketing Officer at Autodesk, the discussion drew on insights from Cannes Lions to examine how CMOs are balancing tighter budgets with rising expectations for AI—while safeguarding brand integrity, creativity, and consumer trust.