VIDEOSAI Features
In this feature series, Fortune reporters and editors take you behind the scenes to explore how AI is being deployed across industries; how are companies using AI to stay ahead of the competition, and what will this inflection point mean for the future of business?
How AI Is Quietly Changing the Economics of Hollywood
From digital sets to AI-generated characters, a new wave of technology is changing how Hollywood brings movies to life. Fortune's Ruth Umoh goes inside Luma, a $4 billion AI video startup, to explore how the technology is reshaping filmmaking and what it could mean for Hollywood's bottom line. But as AI makes its way onto movie sets, why are so many studios reluctant to tell audiences how much of it they're using?
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