VIDEOS|AI Features

Can AI smell you? This startup built a $130 million digital nose

What if computers could smell? For decades, scent remained computing’s final analog frontier. Now, Osmo has accomplished what many thought impossible: digitizing smell. By training AI to decode the relationship between molecular structures and human perception, Osmo has built the world’s first olfactory intelligence platform—transforming scent into searchable, programmable data. While poised to reshape the $30 billion flavor and fragrance industry, its implications extend far beyond perfume, opening new possibilities across health, food, technology, and human-computer interaction.