VIDEOSAI Features

In this feature series, Fortune reporters and editors take you behind the scenes to explore how AI is being deployed across industries; how are companies using AI to stay ahead of the competition, and what will this inflection point mean for the future of business?

Tech

Inside the "Lifemaxxing" Economy: Has Fitness AI Optimization Gone Too Far?

Nearly half of all Americans wear a fitness tracker, up from just 13% a decade ago. But while early wearables just counted steps, connected fitness giants like Oura and Tonal are using artificial intelligence to predict your recovery before you even feel it. Fortune senior writer Allie Garfinkle goes inside the $2 trillion wellness economy to test the tech, analyze the multi-billion-dollar data moats, and ask a fundamental question: Is hyper-optimization making us peak performers, or just more anxious?