VIDEOSTerm Sheet
In this series, Fortune senior reporter Allie Garfinkle adapts her newsletter in audio and video format, diving deeper into the latest news and insights on private equity, venture capital, and startups. This weekly show expands on the elements that have made the newsletter an essential subscription for investors, with industry leaders guests and a roundup of the biggest funding news.
This Billion-Dollar Soda Brand Founder Explains Why Fortune 500s Can’t Win Gen Z
Soda is one of the hardest categories to break into, where a few legacy giants dominate shelf space. Yet Poppi, the prebiotic soda company, turned a Texas farmers' market side hustle into a $1.95 billion sale to PepsiCo. On Term Sheet, Fortune's Allie Garfinkle sits down with co-founder Allison Ellsworth to unpack how she cracked the Gen Z code, how she turned three-day TikTok trends into lasting demand, and why incumbents are still struggling to win over the next generation of soda drinkers.
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