• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing
Europe

Could Trump tariffs solve Ireland’s housing crisis?

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
April 8, 2025, 8:50 AM ET
The Ha'penny Bridge is a pedestrian bridge built in 1816 over the River Liffey in Dublin, Ireland.
Ireland's well-paid tech and pharma workers have contributed to an unaffordable housing market.Peter Unger—Getty Images

Ireland’s complex, pricey housing market could face a downturn if Donald Trump’s trade war comes for the country’s well-paid tech and pharma workers, a new report has suggested.

Recommended Video

A new report by MyHome and the Bank of Ireland suggests the Irish economy’s dependence on U.S. multinationals could lead to a dramatic reduction in prices of the country’s housing stock in the event that tariffs and tax changes from the home of Apple and Pfizer lead to funding cuts in Dublin.

Ireland’s threat from a Trump backlash brings into focus a simmering debate that has presented the country since its U.S.-led 20th Century makeover: Would Ireland’s citizens, and its housing market, be better off without its tranche of well-paid multinational employees?

Ireland’s twisting housing market

In most cases, economists caution prospective first-time homeowners against prematurely popping open the champagne when news of falling house prices hits the news.

Demand-side shocks to the housing market indicate a wider economic downturn, marked by widespread layoffs and falling confidence that impedes homebuying across the board. 

However, in the case of the famously unusual Irish economy, that may not be entirely the case.

Ireland houses the European headquarters of several multinationals, including Apple, Pfizer, Meta, and Google, which each employ thousands of Irish residents. 

As a result, U.S. multinationals account for 10% of all private employment in Ireland. These companies, backed by multibillion-dollar revenues, pay their Ireland-based employees well above national averages. A 2023 report by the Irish economist John FitzGerald found multinationals paid Irish workers €37 billion ($40.4 billion), accounting for a third of all wages in the country.

That dynamic, according to Conall MacCoille, Chief Economist at Bank of Ireland, has contributed to Ireland’s increasingly unaffordable housing market. Average house prices in Ireland are now eight times the average income of €51,000 ($55,800), according to the MyHome report, the biggest gap since 2009. 

A Trump trade war, and the loss of high-paid jobs, could help reset that dynamic.

“Ireland’s relatively thin, illiquid housing market, reliant on those at the top of the income distribution could be exposed to a sudden negative economic shock, such as the risk of a US-EU tariff war, especially if it were to disproportionately hit employment in the high-paid multinational sector,” said MacCoille.

Trump has so far exercised restraint when it comes to Ireland’s cozy relationship with U.S. multinationals, despite goading Taoiseach Micheál Martin over the country’s attractive corporation tax policy. Pharmaceutical imports to the U.S., many of which are shipped from Ireland, were excluded from Trump’s “Liberation Day” tariff onslaught, with the U.S. president’s ire towards Ireland currently linked to its EU membership.

However, with the U.S. recording a $50 billion goods trade deficit with Ireland last year, that is by no means a permanent stance.

The idea that Ireland would achieve a more equitable housing market by sacrificing its high-paid tech and pharma workers is dangerous thinking. 

In a January report, Dublin-based stockbroker Goodbody said Ireland’s dependence on U.S. multinationals meant the country faced threats from a Trump presidency comparable to the U.K.’s Brexit fallout. 

And for good reason. Multinational employees’ high share of Ireland’s wage intake means they have an outsized influence on the rest of the economy. 

While the country’s GDP figures were overly skewed by a multinational presence that repatriated profits and patent income, they are still a significant contributor to the country’s economy. An exodus of powerful foreign players, combined with the wider economic challenges of a trade war, are unlikely to boost many Irish residents’ chances of owning a home.

Ireland’s supply crisis

Instead of a purge of the country’s prosperous multinational workers, most sides of the debate are in agreement that supply-side policies are the preferable means to addressing Ireland’s housing crisis. 

Ireland’s housing market is struck by a supply glut, which exacerbates any demand-side issues presented by the country’s high-paid multinational employees. 

In September, Ireland’s Central Bank projected that the country may need to build as many as 52,000 homes per year to cope with demand, a 20,000-home increase from the 2023 level.

“As the threat of a trade war with the US looms, our reliance on certain sectors of the economy will come into sharp focus. The housing market is vulnerable to any economic headwinds, so it is imperative that the Government limits the impact if at all possible while also continuing to ramp up housing supply,” said 

Ireland’s upcoming stormclouds pose a warning to other European cities with their own cohort of high-paid, Silicon Valley tech workers.

Zurich, home to an estimated 5,000 Google employees, also known as Zooglers, is one of Europe’s most expensive housing markets. Some blame has been placed on Zooglers, who occupy much of the city’s stock of high-quality, one-bed apartments.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
InvestingSoftware
Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
By Geoff ColvinApril 12, 2026
37 minutes ago
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
PoliticsOil
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
By Weilun Soon and BloombergApril 12, 2026
2 hours ago
Saudi Arabia says East-West pipeline restored to full capacity
EnergyOil
Saudi Arabia says East-West pipeline restored to full capacity
By Clara Ferreira Marques and BloombergApril 12, 2026
2 hours ago
In 2011, Barack Obama said it was time to ‘pivot’ to Asia. But 15 years later, the U.S. is still at war in the Middle East
AsiaAsia
In 2011, Barack Obama said it was time to ‘pivot’ to Asia. But 15 years later, the U.S. is still at war in the Middle East
By Didi Tang and The Associated PressApril 12, 2026
2 hours ago
A woman measures a little boy's height against the kitchen wall
Economyaffordability
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Jacqueline MunisApril 12, 2026
3 hours ago
haiti
EnergyInflation
Haiti stares down starvation as Iran War drives 200,000 into acute food emergency status
By Evens Sanon, Danica Coto and The Associated PressApril 12, 2026
4 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
18 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
23 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
5 days ago