• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailAutos
Europe

BMW expects to take €1 billion hit from growing tariff war

By
Joshua Gallu
Joshua Gallu
,
Oliver Crook
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 14, 2025, 6:08 AM ET
BMW Chief Executive Officer Oliver Zipse.
BMW Chief Executive Officer Oliver Zipse.Maja Hitij/Getty Images

BMW AG expects escalating trade conflicts between the US, Europe and China to cost the carmaker about €1 billion ($1.1 billion) this year, Chief Executive Officer Oliver Zipse said. 

Recommended Video

“We don’t think that all these tariffs will last very long, though some of them might last longer,” Zipse said Friday in a Bloomberg Television interview. With a cost estimate of €1 billion, “we are quite safe,” he added.

BMW and other European carmakers are bracing to see the full extent of President Donald Trump’s planned tariffs on vehicles imported to the US. The levies threaten to hit not just cars made in Europe but also those produced at plants in Mexico and Canada, which automakers have operated for years under previous trade agreements.

BMW is already facing duties on vehicles it produces at its plant in San Luis Potosi, Mexico, for export to the US. Trump has postponed the tariffs for companies in compliance with the USMCA trade deal, but BMW falls short of local content rules.

At the same time, BMW is being hit by European Union tariffs on vehicles imported from China, where its Mini brand produces an electric car and an SUV. BMW has joined Chinese manufacturers in challenging the levies in court.

“If you overdo it with tariffs, it sends a negative spiral to all market participants,” Zipse said. There are “no winners in that game.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Joshua Gallu
See full bioRight Arrow Button Icon
By Oliver Crook
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Retail

North AmericaNew York City
The retirement of this notoriously finicky card marks the end of an era for one of the world’s oldest and largest transit systems
By Philip Marcelo and The Associated PressDecember 28, 2025
5 hours ago
HealthPersonal Health, Fitness, and Wellness
Feel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller
By Sasha RogelbergDecember 28, 2025
8 hours ago
RetailCustomer Experience
Survey overload: Companies are inundating customers with endless surveys—and getting worse insights
By Phil WahbaDecember 28, 2025
9 hours ago
RetailGrocery
Three in four Americans say groceries are so expensive they’ve been forced to cut down on other spending
By Andrew Adam Newman and Retail BrewDecember 27, 2025
1 day ago
Travel & Leisurepets
Freshpet’s COO says customers spend more on pets than children: ‘Their dog comes before their partner, their kids’
By Sydney LakeDecember 26, 2025
2 days ago
Trump stands in front of a podium, about to speak
RetailHolidays
Trump just declared December 26th a national holiday. What’s open and closed?
By Dave SmithDecember 26, 2025
2 days ago

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
1 day ago
placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
21 hours ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
24 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.