• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessGen Z
Europe

Gen Z wants to be their own boss—billionaire Richard Branson says they may be better skipping college to ‘get on with it’ instead

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
October 4, 2024, 7:15 AM ET
"I would just suggest that people get out there into the real world and get on with it," the billionaire Virgin Group founder, Richard Branson advises Gen Z
"I would just suggest that people get out there into the real world and get on with it," the billionaire Virgin Group founder, Richard Branson advises Gen ZRoberto Finizio—Getty Images

It’s no secret that Gen Z don’t want 9-to-5 jobs. Research, surveys and snap polls have consistently revealed that the latest generation of workers want to be their own boss—and according to the billionaire entrepreneur Richard Branson, the best way to do that isn’t through college.

“My own personal belief is that for running a company, ‘just get out into the world and do it’ is perhaps better than building up a lot of debt going to a university,” the Virgin Group founder told LinkedIn News.

He offered the caveat that for some “fairly extreme” jobs—such as those in tech and mathematics—there’s “benefit from going to a university.”

“But for a lot of jobs, I would just suggest that people get out there into the real world and get on with it.” 

Of course, dropping out of the education system at just 15 years old has worked out well for Branson: The now 74-year-old serial entrepreneur has accumulated a $3 billion net worth and an empire that spans a record label, hotels, an airline, cruise ships and most recently, his own space travel company. 

Fortune has reached out to Branson for comment.

Even Gen Zers who don’t want to be founders could take Branson’s advise

It’s not the first time the British business mogul has championed real-life experience over credentials.

In a 2017 Virgin blog post he wrote: “In my opinion, entrepreneurial drive beats a fancy degree anytime.”

Branson’s latest school of life advice came after specifically being asked how colleges can better prepare students for the world of work. 

The query comes as Gen Z grads are being told that their education doesn’t stand in the working world—they’re getting fired fresh out of college in their first jobs for not understanding basic in-office principles about showing up to meetings on time and staring awkwardly at colleagues. 

In the immediate aftermath of the pandemic, some employers tried giving graduates extra soft skills training to get them up to speed, but now more than half of hiring managers have come to the conclusion that college grads are unprepared for the world of work—and some have given up on the idea of hiring future grads at all.

Similarly, Apple’s CEO Tim Cook has echoed that there is a “mismatch between the skills that are coming out of colleges and what the skills are that we believe we need in the future.” 

At the same time, Google, Microsoft, IBM, and Apple have all eliminated their long-held degree requirements for jobs. Meanwhile, recruiters globally are now five times more likely to search for new hires by skills over higher education.

It’s why even Gen Zers who don’t to be their own boss may be better off, as Branson said, getting “out there into the real world” and gaining practical experience in working with others in a professional environment.

Join us for a virtual Fortune 500 Europe C-suite conversation, in partnership with Syndio, on mastering workforce decisions and pay transparency in the age of AI. Built for global and regional HR leaders, this session, moderated by Fortune editor Francesca Cassidy, will take place Wednesday, March 25, at 2:30 p.m. GMT (10:30 a.m. EDT) and feature senior HR leaders from Hilton and Syndio. Together we'll explore how CHROs are using AI to drive smarter pay decisions, manage regulatory risk, and strengthen workforce trust. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Investingpets
Pricier vet care: Fewer visits but still many $11,000 surgeries
By Emily Forgash, Rachel Phua and BloombergMarch 22, 2026
8 hours ago
Kevinn O'Leary showing off his watches
SuccessShark Tank
Kevin O’Leary became a millionaire from a $4.2 billion deal—but said it was ‘very anticlimactic’
By Sydney LakeMarch 22, 2026
14 hours ago
SuccessThe Interview Playbook
Boss uses a recruiter-approved coffee cup test in every interview—and he won’t hire anyone who fails it
By Orianna Rosa RoyleMarch 22, 2026
14 hours ago
Warren Buffett
SuccessBillionaires
Warren Buffett admits his original philanthropic  plans were not ‘feasible’—he’s instead left his three kids $500 million a year to give away
By Preston ForeMarch 22, 2026
14 hours ago
SuccessCareers
Ironman’s CEO started out unloading trucks when he was 13. He warns Gen Z networking is ‘dangerous’—and to do this instead
By Preston ForeMarch 22, 2026
19 hours ago
gen z
CommentaryGen Z
Gen Z is using ChatGPT to practice salary negotiations and tough conversations before they happen
By Phillip MillerMarch 22, 2026
19 hours ago