• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleItaly
Europe

Italy is paying people as much as $32,000 to relocate to its Tuscan mountains as it tries to stabilize dwindling populations there

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
June 28, 2024, 7:03 AM ET
woman walking amid short trees facing Siena old town
Siena old town in Tuscany, Italy.RossHelen—Getty Images

It’s hard not to be tempted by Italy’s warm sun, picturesque scenery, and ever-uplifting cuisine. 

Recommended Video

Now, imagine being paid to move to one of the most iconic regions of Tuscany in Italy, where mountains roll over the panorama and there are far fewer people than in Venice or Rome.

It might sound too good to be true, but the Tuscan authorities kicked off a program in June aimed at just that. The scheme pays people between €10,000 ($10,700) and €30,000 ($32,090) for “residency in the mountains,” the website says.         

“The purpose of the intervention is to favor and encourage the repopulation and socioeconomic revitalization of mountain areas, acting in contrast to the marginalization of these areas,” the website states. 

Tuscany has created a €2.8 million ($3 million) fund to buy and renovate homes in towns with fewer than 5,000 residents to bolster the rural population in its mountainous municipalities.

Successful applicants will then have to make that property their permanent residence. 

The program is open to Italian, EU, and non-EU citizens with a long-term residence permit valid for at least 10 years. Applications for the program close Jul. 27, 2024, at 1 p.m. Tuscany time.

The scheme in Tuscany marks the latest in a slew of measures by Italian regions to lift their permanent population through lucrative residency programs. This is set against the backdrop of a demographic crisis due to a rapidly aging population in Italy. 

The country is Europe’s third-most populous and has the oldest economy with a median age of 48.4 years, according to Eurostat data. Italy also has the highest share of the population aged 80 years and above. In effect, that means fewer births than deaths and demography skewed to higher ages, just as life expectancy climbs due to advancements in medicine and health care services.

That’s a cause for concern for policymakers as it means overburdened social benefits such as pensions and fewer young people paying taxes to provide for them. Prime Minister Giorgia Meloni warned in 2022 that Italy is “destined to disappear” if the plunging birth rate isn’t addressed—but she argues that immigration isn’t the only way to do it.

Stone houses and a small alley of the medieval town
A stony house in one of Tuscany’s hilly towns, Pitigliano.
Frank Bienewald—LightRocket/Getty Images

Residency schemes are a way to lure people from Italy and its neighboring countries to cash in and make a more remote part of Italy their home. This will drive the local economy, improve infrastructure, and boost the population in regions like the rural side of Tuscany. 

In a similar program two years ago, the Sardinian government said it would pay €15,000 per person in grants to move to the island—as long as the town had less than 3,000 occupants. A number of other villages in Italy have started offering similar opportunities.

Another example of Italy’s innovative schemes is the €1 houses that were first offered in the 2010s. 

The catch? These programs offer run-down property for cheap so that new residents can renovate what would otherwise be derelict houses. Some of the villages where these programs are offered are off the beaten path and have a population of only a couple of thousand at best. But that’s part of the appeal for many looking to catch a break from the crowds and chaos of urban areas.  

It might still be early to gauge whether these programs jump-start local economies and create jobs. But there are early signs in some towns that cheap house sale programs have generated more income streams among local builders and designers, Euro News reported. 

While the long-term effects remain to be seen, at the very least, people will get a once-in-a-lifetime wild card to move to Italy out of it. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

valentino
SuccessObituary
Valentino, one of the first Italian designers to succeed in France, defined the iconic female with bold reds and silhouettes—sometimes problematically
By Jye Marshall and The ConversationJanuary 22, 2026
10 hours ago
swift
Arts & EntertainmentTaylor Swift
Taylor Swift’s political polarization Rorschach Test: why young women love her and young men really don’t
By Laurel Elder, Jeff Gulati, Mary-Kate Lizotte, Steven Greene and The ConversationJanuary 22, 2026
10 hours ago
rutte
EuropeNATO
From ‘Teflon Mark’ to ‘Trump Whisperer’: Meet the NATO Secretary General with the golden touch
By Mike Corder and The Associated PressJanuary 22, 2026
12 hours ago
sinners
PoliticsHollywood
Ryan Coogler’s ‘Sinners’ sets Oscars record with 16 nominations
By Jake Coyle and The Associated PressJanuary 22, 2026
12 hours ago
Netflix co-CEO Ted Sarandos
Big TechNetflix
Netflix stock sinks after earnings call, as confident co-CEOs can’t quell investor fears over the Warner Bros. bid
By Alexei OreskovicJanuary 20, 2026
2 days ago
miranda
Arts & EntertainmentGen Z
Gen Z’s nostalgia for ‘2016 vibes’ reveals something deeper: a protest against the world and economy they inherited
By Nick Lichtenberg and Eva RoytburgJanuary 20, 2026
2 days ago

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
8 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.