• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026
InvestingAuction

Billionaires’ latest luxury asset class is dinosaur bones, boosted by Pharrell’s new auction platform

By
R.J. Rico
R.J. Rico
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
R.J. Rico
R.J. Rico
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 3, 2026, 9:47 AM ET
triceratops
In this photo made available by JOOPITER, a triceratops skeleton, dubbed Trey, is displayed at Co-Museum at Le Freeport Singapore, Feb. 5, 2026.. Courtesy of Joopiter via AP
Add Fortune on Google for similar content.

A triceratops skeleton that stood in a Wyoming museum for decades will be auctioned off, a rare instance of a museum-exhibited dinosaur going to the auction block just as the market for the prehistoric giants has hit record highs.

Recommended Video

The fossil, dubbed “Trey,” will be open for bidding from March 17 to 31 on Joopiter, an online auction platform founded by Grammy-winning artist and producer Pharrell Williams. It has a preauction estimate of $4.5 million to $5.5 million.

Dating back more than 66 million years to the late Cretaceous period, Trey was discovered near Lusk, Wyoming, in 1993 by Lee Campbell and the late Allen Graffham, a commercial paleontologist who made numerous significant finds over his lifetime.

The 17-foot-long (5.3-meter-long) herbivore greeted visitors at the 1995 grand opening of the Wyoming Dinosaur Center in Thermopolis, and remained there on loan until 2023.

Having been recently sold in a private transaction, it is now in Singapore, where it is available for private viewings through the end of March, Joopiter said.

Trey “has this cultural aspect that a lot of fossils that go to auction these days just simply don’t have,” said paleontologist Andre LuJan, who worked with Joopiter to prepare the fossil for auction. “This one is connected to people and undoubtedly has inspired young children who’ve seen it to pursue a career in paleontology.”

Once the domain of museums and universities, dinosaur fossils have become increasingly popular investments.

In 2024, the remains of “Apex” the stegosaurus went for $44.6 million at auction, shattering the previous record of $31.8 million paid in 2020 for “Stan,” a Tyrannosaurus rex skeleton.

In a sign that the dinosaur fossil market remains strong, a rare young dinosaur skeleton blew past its $4 million to $6 million Sotheby’s preauction estimate in July and ended up fetching more than $30 million in a bidding frenzy, including fees and costs.

Caitlin Donovan, Joopiter’s global head of sales, said the surging interest reflects a shift away from traditional categories like old master paintings and toward objects that have “cultural resonance.”

“(Dinosaurs) have always captivated our imagination … and people are now starting to see the value in investing in these as assets,” LuJan said.

But the hot market has some paleontologists concerned that important specimens could disappear into private collections, depriving scientists of important research opportunities. Public museums are “getting totally priced out of an exploding market,” said Kristi Curry Rogers, a paleontologist at Minnesota’s Macalester College.

“If a fossil goes into a private collection without guaranteed access forever, that data is essentially lost to science,” said Curry Rogers, who is not involved in the sale.

LuJan emphasized that Trey has always been privately owned, and he hopes it will end up in a museum, just like Apex, which is now on display at New York’s American Museum of Natural History after its buyer signed a long-term loan agreement allowing scientists to study it.

“Because we’ve had this paradigm shift in what owning dinosaurs means to society, people are naturally gravitating toward these benevolent situations where they loan them long-term to museums or they end up donating them to a new museum that’s just being born,” LuJan said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By R.J. Rico
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Investing

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Investing

MSCI delays Indonesia’s market status review until November
AsiaIndonesia
MSCI delays Indonesia’s market status review until November
By Prima Wirayani, Bernadette Toh and BloombergJune 23, 2026
6 hours ago
Quantum computing stocks surge after Trump signed executive orders backing the sector
Investingquantum computing
Quantum computing stocks surge after Trump signed executive orders backing the sector
By Marco Quiroz-GutierrezJune 23, 2026
12 hours ago
Top CD rates from major banks June 23, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 23, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 23, 2026
20 hours ago
Current price of Ethereum for June 23, 2026
Personal FinanceEthereum
Current price of Ethereum for June 23, 2026
By Joseph HostetlerJune 23, 2026
20 hours ago
Current price of Bitcoin for June 23, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 23, 2026
By Joseph HostetlerJune 23, 2026
20 hours ago
SK Hynix briefly tops Samsung as Korea’s most valuable company—and it’s reportedly eyeing a U.S. listing as soon as August
AsiaSouth Korea
SK Hynix briefly tops Samsung as Korea’s most valuable company—and it’s reportedly eyeing a U.S. listing as soon as August
By Nicholas GordonJune 23, 2026
20 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
20 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
23 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
20 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.