• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleSkiing
Europe

French ski resort feud worsens after mayor accused of trying to ‘annex’ territory over $21 million ski lift bill

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
May 8, 2024, 8:58 AM ET
Aerial View on Ski Resort Megeve in French Alps, France
Aerial View on Ski Resort Megeve in French Alps, France.anshar73—Getty Images

A pair of popular French ski resorts are locked in a bizarre battle over a ski lift that has descended into accusations of attempted annexation and comparisons to Hitler, proving that even at an altitude of 15,000 feet, you’re never far away from local government drama.  

Recommended Video

Mayors of the neighboring Haute-Savoie ski resorts of Saint-Gervais-les-Bains and Megève have been locked in an acrimonious battle over public funds, tracked in detail by French local publication Le Dauphiné Libéré.

In an increasingly bitter game of high-stakes local diplomacy, Saint-Gervais mayor Jean-Marc Peillex accused Megève mayor Catherine Jullien-Brèches of trying to annex part of Saint-Gervais territory. 

Ski passes used by locals and holidaymakers cover both the Saint-Gervais and Megève ski resorts, often forcing the acrimonious pair into more cooperation than they would like.

They are in disagreement over the construction of a ski lift and its eventual resale value, which will require up to €76 million ($82 million) of investment. 

It is estimated that the sellable value of the lift will drop by €20 million ($21 million) in 20 years’ time. Megeve mayor Jullien-Brèches is skeptical that the depreciation will be that substantial, citing low snow levels in recent years and the specter of climate change. 

In a case of awkward bureaucracy, the ski lift begins in territory controlled by Megève, but finishes in the Saint-Gervais commune. The pair have now come to an impasse over who they will commission to build the lifts, leading a few sections to shut.

‘I will seek advice from Donald Trump’

The feud between Peillex and Jullien-Brèches is increasingly becoming the stuff of fiction, reminiscent of an episode of U.S. comedy series Parks and Recreation and carrying undertones of the U.K.’s viral Handforth Parish Council meeting featuring Jackie Weaver.

In a post on X, formerly Twitter, with the subject heading: “Conflict Megève vs Saint-Gervais – or when the mayor of Megève actually seeks to annex the municipal territory of Saint-Gervais,” Peillex laid into Jullien-Brèches in a bizarre rant that attacked the town of Megève while accusing its mayor of trying to take control of part of his village.

“Whatever it takes, if necessary, we will erect barriers at the border of our two communes. And if necessary, I will seek advice from Donald Trump, a specialist in fences!” he wrote in response to claims that Jullien-Brèches had written to French Prime Minister Gabriel Attal to gain control of part of Saint-Gervais.

While they share a ski resort, Saint-Gervais has often lived in the shadow of its more affluent neighbor. According to real estate magazine Résidences Immobilier, property in Megève goes for an average of €14,731 ($15,823) per square meter, while in Saint-Gervais homes are priced at an average of €9,582 ($10,293). 

In that context, it’s easy to detect a hint of jealousy.

“We can no longer tolerate you collecting ski passes in Megève, with the SRMM (Mont d’Arbois ski lift system) pocketing the revenue, while your skiers enjoy free skiing in Saint-Gervais due to lack of snow on your territory, insufficient staff and unattractive ski lifts,” Peillex wrote.

He went on to share a comparison of the growth of residents in Saint-Gervais since 1980, now overtaking the number of people living in Megève.

Frosty relations

It was the latest in a war of words leveled mainly from the Saint-Gervais mayor’s side.

Peillex is reported (link in French) to have shared a video of a scene from the Adolf Hitler biopic Downfall, tracing the Nazi dictator’s final days in power in 1945. 

The video has often been used as parody, but in this case it doesn’t appear to have been well received, particularly given Peillex’s comments about annexation. It was also shared on the eve of the anniversary of the end of the Second World War.

Representatives for the Saint-Gervais and Megève mayors’ offices didn’t respond to a request for comment.

Saint-Gervais mayor Peillex has made international headlines in the past for his outspoken comments and unique policies.

In August 2022, he said he would begin charging prospective climbers of Mont Blanc a €15,000 ($16,000) deposit that would cover rescue costs and funeral costs if they didn’t make it. 

Saint-Gervais controls the main access point for climbers of Mont Blanc, the tallest mountain in Western Europe. 

Peillex adopted the policy after a wave of amateur climbers found themselves in need of rescue after attempting to climb the peak.

“People want to climb with death in their backpacks,” he added. “So let’s anticipate the cost of having to rescue them, and for their burial, because it’s unacceptable that French taxpayers should foot the bill.”

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

HealthAffordable Care Act (ACA)
A Wisconsin couple was paying $2 a month for an ACA health plan. But as subsidies expire, it’s soaring to $1,600, forcing them to downgrade
By Ali Swenson and The Associated PressDecember 13, 2025
14 hours ago
Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
15 hours ago
Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
17 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
18 hours ago
Healthmeal delivery
Factor Meals Review 2025: Tester Approved
By Christina SnyderDecember 12, 2025
1 day ago
Donald Trump
HealthHealth Insurance
‘Tragedy in the making’: Top healthcare exec on why insurance will spike to subsidize a tax cut to millionaires and billionaires
By Nick LichtenbergDecember 12, 2025
1 day ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.