• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailCoffee
Europe

Europe’s coffee culture is clashing with vague and heavy-handed deforestation rules, as industry group warns of potential 2025 shortage

By
Mai Ngoc Chau
Mai Ngoc Chau
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mai Ngoc Chau
Mai Ngoc Chau
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 6, 2023, 7:07 AM ET
European coffee
Europe's coffee culture is clashing with deforestation rules.Nathan Laine—Bloomberg/Getty Images

The European Union is facing the prospect of a coffee shortage in 2025 as the market grapples with a lack of clarity around the implementation of deforestation regulations, according to the International Coffee Organization.

The EU agreed late last year to set mandatory rules for companies selling a raft of commodities including coffee, palm oil and cocoa to ensure products do not come from deforested land. However, ICO Executive Director Vanúsia Nogueira says there are still “many doubts and questions without answers yet.”

The rules entered into force at the end of June and most companies will have until the end of 2024 to comply with the measures, which require sophisticated tracking systems and will be enforced using the threat of fines. Critics say the regulations will penalize millions of smaller farmers from Asia to Africa.

The “EU may not get enough coffee” in 2025 if answers on the implementation of rules aren’t properly provided, Nogueira said on the sidelines of a conference in Ho Chi Minh City, Vietnam. “The new deforestation regulations are our biggest priority and a major challenge for next year.”

Nogueira says coffee producers in Africa and Central America could be most vulnerable to the deforestation regulations, with Europe accounting for as much as 80% of total shipments for some. The EU is the world’s biggest importer of beans, according to the US Department of Agriculture.

For companies seeking to send commodities to the EU, they must show that the products weren’t produced on land that was deforested or degraded since Dec. 31, 2020. Importers must collect data identifying the plots of land where commodities are grown, which will be checked off against historical land-use information.

The Indonesian Palm Oil Association said last month that the regulations were contributing to increased uncertainty in the market, while Vietnamese coffee exporter Simexco Dak Lak this week said the rules “are not clear at all.”

“We don’t know what type of map the EU will use,” said Le Duc Huy, general director of Simexco, Vietnam’s third-largest exporter. “We heard about geo-location requirements but we don’t know how to make declarations, how to do the traceability and how they will check against our data.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Mai Ngoc Chau
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
1 day ago
placeholder alt text
Commentary
I've studied nonviolent resistance in war zones for 20 years and Minnesota reminds me of Colombia, the Philippines and Syria
By Oliver Kaplan and The ConversationFebruary 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

desantis
CommentaryLeadership
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
9 hours ago
RetailPepsiCo
PepsiCo is cutting prices for snacks like Doritos by ‘up to 15%’ to appease customers pinched by the K-shaped economy
By Dave Lozo and Morning BrewFebruary 4, 2026
1 day ago
kalshi
RetailGrocery
Kalshi gave away $50 in free groceries for 3 hours in New York City. A line 4 blocks long full of students and people on food stamps formed
By Eva RoytburgFebruary 4, 2026
1 day ago
super bowl
Arts & EntertainmentAdvertising
The ‘Kardashian Kurse’ and a Jurassic Park reunion are among the Super Bowl commercials planned for this year
By Mae Anderson and The Associated PressFebruary 4, 2026
1 day ago
MagazineVictoria's Secret
How Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
2 days ago
transformation
SuccessBook Excerpt
In 250 years, the economy has gone from agrarian to industrial to service to experience. Now the transformation economy is here
By B. Joseph Pine IIFebruary 3, 2026
3 days ago