• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CompaniesCrypto Playbook

Coinbase exec Jesse Pollak on the coming Base token—and why we can trust the company’s blockchain

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
October 2, 2025, 10:00 AM ET

Corporate blockchains are back. Long derided as a phony form of crypto, the idea has gained new life as everyone from Stripe to Circle is building their own chains. On the latest episode of the Crypto Playbook vodcast (available on Spotify, Apple, and YouTube), Coinbase’s Jesse Pollak—who is the driving force behind the company’s Base blockchain—made the case why they will catch on.

Recommended Video

To understand why Pollak’s project is a fraught one, it’s helpful to go back to 2015 when, in the depths of a crypto winter, some began rallying around the phrase “blockchain not Bitcoin.” The idea, popularized by an emerging corporate faction of the crypto industry, held that it was best to leave blockchain technology to banks, IBM, and other established players.

The plan proved a miserable failure. Bank-backed blockchain projects like R3 raised large sums of money, but failed to take off, as critics—correctly for the most part—dismissed them as glorified databases that would give preferential treatment to whoever owned them. As it turned out, Bitcoin-style decentralization mattered a lot.

Pollak says that this era of corporate blockchains, or at least Base, is different. He has a point in that Pollak is a true crypto native, not a blow-in from the corporate sector, and that design choices for the Base chain reflect a decentralized ethos.

“We don’t want to re-create the old systems with new tech. From day one, we’ve focused on decentralization. Not just talk—we’ve taken real steps. First, we built Base as an Ethereum L2, not an isolated chain. Second, we built on the OP Stack, an open standard. Third, we moved from stage 0 to stage 1 decentralization earlier this year in collaboration with Optimism and others,” he said, describing technical aspects of Base.

Pollak stressed that Base’s code is open-source and that the chain aspires to be a Linux-style ecosystem used by many different crypto builders. He said that it is a big reason Coinbase plans to launch a token on Base—as a way to align incentives and token decentralization.

Coinbase began floating the idea of a token last month, and if it goes forward, it will attract significant interest from both builders and speculators. So how and when will the Base token arrive?

Pollak was careful in his answer, saying that Coinbase is determined not to rush the token deployment, and that it is not planning to announce a release date anytime soon. 

He did, though, acknowledge that token launches have a troubled history, and that they have often served to enrich their backers at the expense of the broader community tied to the blockchain. In response, Pollak said Coinbase is treading carefully, while also working with projects on Base that have issued tokens of their own in a responsible fashion—including one called Aerodrome that had a “fully fair launch.”

Tokens are unique, so there’s no one-size-fits-all, he observed. On the vodcast, Pollak also discussed three of the most popular applications to emerge on Base, and how some of these have begun to fulfill the longtime promise of crypto being used to help creators make a living. You can watch or listen to the whole conversation on Spotify, Apple, and YouTube.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Companies

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Companies

CompaniesVenture Capital
Exclusive: Crypto venture firm CMT Digital raises $136 million for fourth fund
By Ben WeissNovember 5, 2025
2 months ago
A Ferrari race car on a racetrack
CompaniesCryptocurrency
Ferrari to release crypto token to let wealthy fans take part in 499P auction
By Carlos GarciaNovember 3, 2025
2 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
2 months ago
CompaniesCryptocurrency
Crypto founders are getting very rich, very fast—again
By Jeff John RobertsOctober 30, 2025
2 months ago
A Mastercard credit card peeking out from a pocket.
CompaniesMastercard
Exclusive: Mastercard poised to acquire crypto startup Zerohash for nearly $2 billion, sources say
By Ben Weiss and Leo SchwartzOctober 29, 2025
2 months ago
Three men stand in front a white backdrop.
CompaniesCryptocurrency
Startup Hercle raises $10 million to build out stablecoin-based global money transfers
By Carlos GarciaOctober 29, 2025
2 months ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
1 day ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
17 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.