• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Ethereum faces a moment of truth with latest crypto rally

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
December 11, 2023, 10:42 AM ET
Ethereum
When it comes to market cap among cryptocurrencies, Ethereum trails only Bitcoin.Photo illustration by Jonathan Raa—NurPhoto via Getty Images

In early December, the sudden popularity of a new species of NFT called Buterin Cards led Ethereum gas fees—the cost to carry out a transaction on the blockchain—to briefly soar to around $10. Even though the fees soon fell back to around $1, the episode was an unpleasant reminder of earlier crypto booms when Ethereum became practically unusable just as it was soaring in popularity. This famously occurred with the arrival of an early NFT package known as Crypto Kitties in 2017, and with the massive speculative frenzy of the 2021 crypto bubble.

During those earlier episodes, Ethereum boosters begged for understanding since the blockchain, which was the first to popularize smart contracts, was still a new technology. The crypto world was largely understanding since growing pains for a project of this scale are inevitable, and due to the specific challenge of the “blockchain trilemma”—an axiom that says it is easy to build for two of the three qualities of speed, security, and decentralization but not all three. As we appear to be entering a new crypto bull market, though, it’s not clear if people will be as patient.

The frustration around gas fees is partly a financial one—no one likes to pay more than they expect. But it’s also rooted in a philosophical disconnect: The promise of Ethereum is that it’s supposed to be a cheaper and safer technology than the conventional financial system. The reality for many people who first try Ethereum, however, is that the proposed gas cost exceeds the cost of the underlying transaction.

I asked Paul Brody, an Ernst & Young executive who has written a well-reviewed book titled Ethereum for Business, to see if he is concerned that the blockchain’s ongoing gas headaches might mean it is running out of time to prove it is ready for primetime. He told me he is not, pointing to the flourishing layer-2 ecosystem, which lets users carry out the bulk of transactions on auxiliary blockchains like Optimism at a fraction of the cost. Those transactions are then bundled up and stamped on the main Ethereum blockchain, providing the same immutable record.

Layer-2 technology has indeed grown by leaps and bounds since 2021, spurred in part by Ethereum’s successful switch to a proof-of-stake model for its blockchain, and costs on the side chains are far lower. But as I pointed to Brody, the experience of using a layer-2 chain is still clumsy and complicated, and off-putting to nontechnical people.

Brody acknowledged that the L2 experience remains “absolutely horrible” but says this is only a temporary situation, and that it won’t be long until it becomes abstracted away with better designs. Meanwhile, he added that Ethereum remains the dominant smart contract for companies by an order of magnitude, and that this growth will only continue—a refutation of claims by Solana and other rivals that tout their lower gas costs as proof they can replace Ethereum.

For now, Brody appears right that Ethereum remains in the pole position when it comes to being the world’s go-to smart contract platform. That said, if the next crypto boom is once again defined by eye-popping Ethereum fees, patience will begin to run out.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

The SEC asked a Washington, D.C., court to incorporate admissions included in Binance's recent settlement with the DOJ, claiming they strengthen its ongoing case. (Bloomberg) 

Pudgy Penguins, a rare recent NFT success story that includes the sale of stuffed characters in Walmart, announced it will soon launch an interactive digital world. (CoinDesk)

In a possible sign of an effort to be more conciliatory with regulators, Tether says it is freezing the wallets of individuals sanctioned by U.S. financial crimes watchdog OFAC. (The Block)

The departure of one-time fixtures of the crypto world like Sam Bankman-Fried and Changpeng Zhao has led some to see a "power vacuum at the top of the crypto industry." (NYT)

Bitcoin briefly fell 7% before clawing back some of those losses to sit around $42,000, a likely sign of traders taking profit in an overheated market. (Bloomberg)

MEME O’ THE MOMENT

Complaining about the price of gas:

 

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

‘I’m still here 12 hours a day’: Luana Lopes Lara on building Kalshi as the world’s youngest female self-made billionaire
NewslettersMPW Daily
‘I’m still here 12 hours a day’: Luana Lopes Lara on building Kalshi as the world’s youngest female self-made billionaire
By Emma HinchliffeApril 10, 2026
2 days ago
26% of CEOs think the greatest threat to their job security is their own CFO
NewslettersCFO Daily
26% of CEOs think the greatest threat to their job security is their own CFO
By Sheryl EstradaApril 10, 2026
2 days ago
Defense executives worry Trump’s proposed military splurge could backfire
NewslettersCEO Daily
Defense executives worry Trump’s proposed military splurge could backfire
By Diane BradyApril 10, 2026
2 days ago
Fortune Brainstorm Tech 2019 in Aspen, Colo. (Photo: Fortune)
NewslettersFortune Tech
Who’s speaking at Fortune Brainstorm Tech 2026
By Andrew NuscaApril 10, 2026
2 days ago
Dario Amodei
NewslettersTerm Sheet
What Anthropic’s too-dangerous-to-release AI model means for its upcoming IPO
By Beatrice NolanApril 10, 2026
3 days ago
woman typing on a computer.
NewslettersMPW Daily
The ‘AI gender gap’ narrative is missing the full picture
By Emma HinchliffeApril 9, 2026
3 days ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
22 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
9 hours ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
12 hours ago