• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsCryptocurrency

Pepe coin crashes as developers send $16 million to exchanges, prompting fears of a rug-pull

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
August 25, 2023, 10:19 AM ET
The Pepe memecoin fell 18% on Friday morning.
The Pepe memecoin fell 18% on Friday morning.Mohd Rasfan—AFP via Getty Images

Pepe, once a high-flying memecoin, is falling back to Earth after several large token transfers by its developers have sparked fears of an impending rug-pull.

The token, which is based on a cartoon frog with a complicated history, fell as much as 18% on Friday morning after the multi-sig wallet that contains the developers’ Pepe coins sent about $16 million worth of the tokens to multiple crypto exchanges.

According to boutique digital asset research firm ASXN, the developers changed the number of signatures required for funds to be transferred from the wallet to two out of eight from five out of eight, making it easier to move the tokens. The crypto wallet then sent millions of dollars in Pepe tokens to several exchanges, a sign that the tokens could soon be sold.

The wallet sent $8.36 million to OKX, $6.6 million to Binance, $438,000 to Bybit, and $400,000 to an unknown exchange or wallet, according to ASXN. Around $10 million worth of Pepe cryptocurrency remains in the developers’ wallet.

1/4

1 hour ago, the Pepe multisig wallet, changed the amount of signatures required on their multisig from a 5/8 to 2/8. This comes after sending $15.7 million worth of $PEPE to exchanges.

A breakdown of what we know: pic.twitter.com/bxBxp6Nzqz

— ASXN (@asxn_r) August 24, 2023

While many on Crypto Twitter were upset about the developers’ sudden transfers, some chose to see the brighter side of things. Several among the Pepe faithful said the developers should sell the remaining $10 million they control so true believers can snap them up.

the @pepecoineth devs used to hold 6% of the $pepe and sold 16T tokens equaling 4% of the supply.

No other wallet (besides exchanges) hold more than 0.9% of the supply, except the #pepe dev wallet which now holds 2%

This is long-term bullish for $pepe.

SELL THE REMAINNG 2%!!! pic.twitter.com/0H7ksWtcpZ

— Kenobi (@OG_Kenobi_Hello) August 24, 2023

The Pepe cryptocurrency was created in April by anonymous developers that run its account @pepecoineth on X (formerly Twitter). Building on the success of previous memecoins like Dogecoin and Shiba Inu, Pepe rose to a market cap of $1.6 billion in just three weeks, Fortune reported. After the developers’ transfer, the coin’s market cap is sitting at about $350 million.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
23 hours ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
1 day ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
1 day ago
placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
2 days ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’ and not for visionaries—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
2 days ago

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
2 months ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
2 months ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
2 months ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
2 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
2 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
2 months ago