• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Does the future of finance belong to blockchain or A.I.?

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
July 21, 2023, 10:55 AM ET
Illustration by Fortune

The finance industry has changed rapidly in recent years with the rise of fintech, around-the-clock banking, and contactless payments. But in the coming five years it is poised to change even faster with the rise of two powerful technologies, blockchain and artificial intelligence, that are already upending the sector.

Right now, A.I. is gaining the lion’s share of the hype and attention, and with good reason. Predictive learning models promise to remake not just financial infrastructure but large parts of our society and culture too. In a survey of how A.I. is changing finance, my Fortune colleague Ben Weiss cites the example of how the credit card industry may soon offer hyper-individualized cards tailored to everyone’s particular quirks and shopping habits.

But Weiss also makes a critical point: A.I. is hardly a new technology for finance. The industry has been using it for years or even decades depending on how you define artificial intelligence. Think of chatbots, call center routing, or loan assessments—some version of A.I. has been powering these tools for a while. The difference now, according to industry experts, is that A.I. integration is going to accelerate rapidly—though how this plays out remains to be seen.

So where does all this leave blockchain? Until last year, distributed ledgers were the sexy technology for finance as magazine covers, including Fortune and The Economist, hailed their potential. Now, though, it can feel like blockchains are chopped liver as everyone and their dog rushes to embrace A.I.

The answer, of course, is that both technologies will have a pivotal role in defining the next era of finance. We are at different phases of the hype cycle, which can make it seem A.I. has superseded crypto, but banks and other big firms are still very much adopting blockchain. This is not surprising as distributed ledgers provide a superior way to move money and record transactions, and they will only get better as blockchains—especially Ethereum—evolve.

All of this makes the finance sector—long defined in the popular imagination by manic stock brokers or boring yield tables—an exciting place to be as technology changes it in ways we are just begining to comprehend.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

A major shake-up at legendary VC firm Sequoia saw five partners leave, including two responsible for last year's $214 million FTX debacle. (Bloomberg)

An investing group led by figures from crypto's freewheeling early days is rumored to be buying the venerable industry publication CoinDesk for $125 million. (WSJ)

Ethereum wallet MetaMask suggested seed phrases are on their way out, and that the longtime security method will be replaced with newer blockchain technology. (Twitter) 

A push for crypto legislation has gained support in the House, but one Capitol Hill insider says meaningful progress will depend on powerful California Democratic Rep. Maxine Waters. (Bloomberg) 

The Justice Department is doubling the prosecutorial resources of its crypto team while making it a permanent division within its cybercrimes unit. (WSJ)  

MEME O’ THE MOMENT

Hamster racing is now a thing:

 

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

Downtown Tulsa skyline aerial view with a park and lake in the foreground, during autumn.
NewslettersFortune Workplace Innovation
Tulsa paid workers $10,000 to relocate—and unlocked an $878 million talent boom
By Kristin StollerMarch 23, 2026
3 hours ago
Will Wilson smiles
NewslettersTerm Sheet
Startup Antithesis turns years of real-world chaos into hours of simulated mayhem—and key trading firms and crypto networks are paying close attention
By Lily Mae LazarusMarch 23, 2026
3 hours ago
NewslettersFortune Crypto
What a cringe photo shoot really tells about the state of the crypto industry
By Jeff John RobertsMarch 23, 2026
3 hours ago
The Adobe logo is being displayed on a smartphone in this photo illustration.
NewslettersCFO Daily
Adobe’s CFO is using AI to answer 300,000 emails, cut contract review in half — and make sure finance never slows the company down
By Sheryl EstradaMarch 23, 2026
4 hours ago
C-SuiteNext to Lead
How inherited wealth could reshape corporate America’s leadership pipeline
By Ruth UmohMarch 23, 2026
5 hours ago
Palmer Luckey, founder of Anduril.
NewslettersFortune Tech
Anduril breaks in to the Pentagon big leagues
By Matthew HeimerMarch 23, 2026
5 hours ago