’s name is all over the 2022 World Cup. Will it be around for the next one?

December 12, 2022, 2:22 PM UTC
Kris Marszalek, chief executive officer of Monaco Technology
Kris Marszalek, chief executive officer of Monaco Technology, attends the Bloomberg Invest Asia conference in Hong Kong on April 11, 2018.
Paul Yeung—Bloomberg/Getty Images

Happy Monday. Those of you watching the World Cup (where England found yet another cruel way to lose) may have noticed ads for splashed around the stadiums. Those ads, which couldn’t have come cheap, are appearing at a time of increased scrutiny of the exchange and amid mumblings about whether it can survive this cruel Crypto Winter.

The latest scrutiny comes via CNBC, which conducted an investigation into the business career of CEO Kris Marszalek, which it describes as “replete with red flags.” Those include the failures of previous ventures, including one dedicated to flash drives and another to Groupon-like flash sales. In both cases, Marszalek reportedly stiffed customers and business partners while rushing to cash out before the ventures collapsed.

Marszalek refused to speak with CNBC but instead chose to preempt the story with a long Twitter thread bemoaning media FUD, casting his earlier failures in light of the adage that “startups are hard” and describing them as battle scars. Meanwhile, on Friday published a “proof-of-reserves” study that purports to show that customer assets backed at a rate of at least 100%, and, more broadly, that the company is doing just fine—the study does not, however, amount to a serious audit. and its CEO have been pulling out the stops to assure everyone things are just fine, and maybe they are. But that message is hard to square with the significant layoffs taking place at the company, and it does not resolve the question of how exactly is paying for those splashy sponsorships, which extend far beyond the World Cup. The company has also splurged on a TV ad with Matt Damon and a SuperBowl ad with LeBron James, as well as a $700 million deal to rename the Staples Center in Los Angeles and a $150 million Formula 1 deal.

All of this amounts to a staggering amount of money and raises the question of how is paying for all this. Coinbase, a bigger and more established competitor, is currently reeling due to a steep decline in crypto prices and trading volumes—even as its own big marketing outlays look modest in comparison.

The answer from Marszalek so far seems to amount to “trust us.” That’s all well and good, but, as the journalism crowd likes to say, “Trust but verify.” This puts the onus on to furnish proof—beyond a flimsy study—that will let others verify that it is not heading the way of Voyager, Celsius, FTX, and other marketing-heavy crypto companies that were fine until they weren’t.

Jeff John Roberts


As the U.S. Department of Justice builds a criminal case against SBF, a new report says prosecutors are eyeing a fraud charge related to the transfer of large sums out of the U.S. on the eve of FTX's bankruptcy. (Bloomberg)

Binance released a "proof of reserves" report by a global accounting firm to attest that its finances are sound, but accounting experts were unimpressed, saying the document was a far cry from an audit. (WSJ)

The crypto media world was roiled by the news that the CEO of The Block, who has resigned, secretly took loans from SBF to fund the company and to buy a $16 million penthouse in the Bahamas. (Axios)

The CEO of Coinbase, which has been nudging clients to convert Tether to the USDC stablecoin that it helped create, said USDC will be “the de facto central bank digital currency” of the U.S. (WSJ)

Alameda Research ex-CEO Caroline Ellison has retained a former SEC enforcement director and heavy hitter at WilmerHale to represent her. (Insider)


Crypto Twitter weighs in on SBF's plan for a new business:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.