• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NFTs and CultureNFTs

This Week in the Metaverse: Caroline Ellison reportedly spotted in NYC, a Chinese court says NFTs are virtual property, and the Atlanta Braves host a metaverse baseball event

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
December 9, 2022, 10:04 AM ET
People in new york
Alameda Research CEO Caroline Ellison was reportedly spotted in New York City this week.Andy Ryan—Getty Images

Welcome to This Week in the Metaverse, where Fortune rounds up the most interesting news in the world of NFTs, culture, and virtual worlds. Email marco.quiroz-gutierrez@fortune.com with tips.

As the FTX fallout continues, former Alameda Research CEO Caroline Ellison reportedly was spotted in New York, causing some to speculate that she’s working with federal authorities. The coffee shop where the photographs were taken is near the city’s FBI office and a U.S. Attorney’s office.

PLEASE CONFIRM: A user claims that they spotted Caroline Ellison at Ground Support Coffee on West Broad in SoHo Manhattan at 8:15 AM. This would mean she is not in Hong Kong and is in NY not in custody. pic.twitter.com/QUduYO9GfZ

— Autism Capital 🧩 (@AutismCapital) December 4, 2022

A court in China said that NFTs should be considered online virtual property this week in what could represent a thawing of the country’s anti-crypto stance. According to the Hangzhou Internet Court, a specialist internet court, NFTs “have the object characteristics of property rights such as value, scarcity, controllability, and tradability,” CoinTelegraph reported.

The case was brought to court because the user of a tech platform sued a company (both anonymous) for canceling their NFT purchase because they entered a mismatched name and phone number. 

The blockchain is already being used to track physical items, like the basic ingredients of whisky, but entrepreneur Mike Moldawsky, founder and creator of the Diamond Dawn NFT art project, is trying to bring the blockchain to diamonds. Moldawsky created the art project to put 333 GIA-certified diamonds on the Ethereum blockchain as NFTs. An exclusive list of people will be able to buy the diamonds, which vary from 0.4 to 0.8 carats, for 4.44 Ether (more than $5,600 at today’s prices).

In other news: 

Budweiser recently launched Budverse Live Scoreboard NFTs tied to the FIFA World Cup in Qatar. The NFT gives buyers access to merch, an interactive penalty kick video game, and a special Discord for community members. Starting Dec. 2 NFT holders also get a 20% discount on Budweiser’s limited-edition football-themed merch line, which includes bucket hats, hoodies, sweatpants, and T-shirts.

Models posing
Budweiser released a new line of football-themed merch.
Courtesy of Budweiser

Coca-Cola teamed up with Crypto.com to produce 10,000 Piece of Magic NFTs by digital artist GMUNK. The collection is inspired by the heat maps—data visualizations of players’ movements—created during World Cup matches. In a statement, the artist GMUNK wrote, “Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”

Checked out some of the @Braves opening festivities for ‘Digital Truist Park’ yesterday (built with @surreal_events) and it was 👌.

Interactive, fun novelty, felt ‘real,’ integrated outside video, p2p engagement. Def bullish.

A digital world worth spending time in for fans. 👏 pic.twitter.com/cyBZfvRrg0

— Neil Horowitz (@njh287) May 13, 2022

The Atlanta Braves held the team’s first public event in Digital Truist Park, a metaverse replica of the actual stadium, on Thursday. Hosted by Braves in-game hype man Mark Owens, the evening of immersive virtual entertainment featured a set from comic Andrew Stanle and a fan Q&A with Atlanta Braves radio announcer Kevin McAlpin.

Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today's executives. Subscribe here.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in NFTs and Culture

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in NFTs and Culture

Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
NFTs and CultureCrime
Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
By Catherine McGrathMay 5, 2025
1 year ago
Remember MoviePass? It’s still around—and going all in on crypto
CompaniesCryptocurrency
Remember MoviePass? It’s still around—and going all in on crypto
By Ben WeissMay 1, 2025
1 year ago
Trump’s latest crypto venture will be a real estate video game
NFTs and CultureDonald Trump
Trump’s latest crypto venture will be a real estate video game
By Ben WeissApril 15, 2025
1 year ago
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
NFTs and CultureNFTs
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
By Catherine McGrathApril 14, 2025
1 year ago
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
NFTs and CultureCryptocurrency
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
By Catherine McGrathApril 10, 2025
1 year ago
A picture of three gold coins with the term NFT inscribed on them.
CompaniesNFTs
Magic Eden acquires trading platform Slingshot in push to expand beyond NFTs
By Ben WeissApril 9, 2025
1 year ago

Most Popular

'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
Future of Work
'You feel radicalized': A Meta AI exec watched agents beat her top workers. Now she's built a nonprofit to help Gen Z find jobs before they disappear
By Jake AngeloApril 26, 2026
13 hours ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
2 days ago
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
Commentary
Tim Cook built Apple into a $4 trillion company. Then his greatest strength became his biggest liability
By Andrea PetroneApril 25, 2026
1 day ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
3 days ago
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
Success
This CEO lived on canned soup and took just two days off for his daughter’s birth. Now he admits he lost sight of proper work-life balance
By Preston ForeApril 25, 2026
2 days ago
According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
Investing
According to Warren Buffett's math the stock market is officially in 'playing with fire' territory. So when is the next crash coming?
By Shawn TullyApril 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.