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The internet’s favorite department store chain continued to thrive in 2021, as profit increased by 59% and revenue by 13.3% compared to the year before and shoppers’ behavior settled into a new normal. Drawing in customers has presented less of a problem for Target than recruiting and retaining employees in a tight labor market. Investing $300 million in initiatives to expand pay and benefits, Target announced in August 2021 that it would offer to pay college tuition and associated expenses for more than 340,000 full- and part-time employees. And in March 2022 the chain said that it would raise its minimum wage (depending on the role) from $15 an hour to as much $24 hourly. 
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