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Daniel Ek’s pioneering audio platform has always been a clever piece of Swedish kit—a two-sided marketplace that makes money both from listeners and creators. With the live-entertainment industry on its knees, thanks to a pandemic, Spotify has a fresh window of opportunity to double down on artist services and exclusive content (such as podcasts) and has proved effective at wooing customers away from competitors like Apple.

Frazer Harrison—Getty Images for Spotify
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