Shopify

Since 2017, BCG and Fortune have screened the world’s biggest companies for their innate fitness to grow—a measurable, manageable trait we call “corporate vitality.”

The Future 50

These companies are built to exhibit resilience amid volatility—and deliver better-than-average growth in the long term.

These innovative companies are laying the foundations for robust growth—and outsize returns for shareholders.

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Ottawa-based Shopify builds platforms that help merchants conduct e-commerce both on their own websites and via Google and Facebook. It has been an early adopter of AI, rolling out a chatbot that can help customers with their sales operations. After a rocky 2022 in which the company laid off about 10% of its workforce, Shopify appears to be more than back on track: Analysts believe it will grow revenue 24% in 2023, to almost $7 billion.

Resilience and the capacity for reinvention have never been more important.

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These companies use the creative tools of capitalism—including the profit motive—to address society’s unmet needs.

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<span style="font-weight: 400">At a time when e-commerce is being heavily scrutinized for its environmental impact, Shopify is helping its merchant customers reduce their carbon footprint. Shopify has designed its Shop Pay checkout service, which operates both on its own platform and for merchants who sell via Google and Facebook, to automatically make contributions to programs that offset the carbon generated by each order. Many of those payments are going to a program to plant 4.6 million mangrove trees by 2022 in Senegal—enough to offset the shipping emissions of all orders paid for on Shop Pay in 2021 and 2022.</span>

Change the World

Explore this year's ranking of the 50 companies with the best long-term growth potential.

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<p class="p1">Canadian tech company Shopify, which helps provide merchants with a digital sales platform, has emerged as a key resource for local retailers looking to counter Amazon’s e-commerce dominance. Last quarter, the volume of online sales facilitated by Shopify’s engines doubled to $31 billion. Meanwhile, more businesses are signing up for its growing suite of e-commerce services, and analysts expect revenue growth to increase by 50% a year or so for the foreseeable future.</p>

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Get insights into Shopify including business profile, stock information, news, and rankings from Fortune.

Shopify (SHOP): Company Profile, Stock Price, News, Rankings

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Shopify | Fortune

Shopify (SHOP): Company Profile, Stock Price, News, Rankings | Fortune

Irina Ivanova

Study looking at AI chatbots in 7,000 workplaces finds ‘no significant impact on earnings or recorded hours in any occupation’

/2025/05/18/ai-chatbots-study-impact-earnings-hours-worked-any-occupation/

Sharon Goldman

Shopify is saying the quiet part out loud: AI will replace new hiring—other CEOs just won’t admit it

/2025/04/10/shopify-ceo-ai-will-kill-jobs-other-ceos-just-wont-admit-it/

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Shopify CEO tells employees to prove AI can’t do jobs before asking for new hires

/2025/04/08/shopify-ceo-ai-automation-no-new-hires-tech-jobs/

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Study looking at AI chatbots in 7,000 workplaces finds 'no significant impact on earnings or recorded hours in any occupation'

https://fortune.com/2025/05/18/ai-chatbots-study-impact-earnings-hours-worked-any-occupation/?itm_source=parsely-api

https://fortune.com/2025/04/08/shopify-ceo-ai-automation-no-new-hires-tech-jobs/?itm_source=parsely-api

Shopify is saying the quiet part out loud: AI will replace new hiring—other CEOs just won't admit it

https://fortune.com/2025/04/10/shopify-ceo-ai-will-kill-jobs-other-ceos-just-wont-admit-it/?itm_source=parsely-api

https://fortune.com/2025/03/11/mobile-world-congress-mwc-ai-mobile-carriers-networks-handset-makers-trust/?itm_source=parsely-api

Netz is the CEO of Pudgy Penguins, an NFT collection existing on the Ethereum blockchain. Netz purchased the company less than a year later, and today Pudgy Penguins’ market cap stands at nearly $100 million.

How a 25-year-old CEO went from being homeless to launching a toy line at Walmart

Finance

How a 25-year-old CEO went
from being homeless to launching
a toy line at Walmart

Netz is the CEO of Pudgy Penguins, an NFT collection existing on the Ethereum blockchain.

Growing up in poverty was not easy. We were bouncing around home to home, uh guest best room, the bedroom and couch to couch, which I think ultimately growing up poor made me have an understanding of the value of a dollar. I understand what it is to make a dollar. I understand what it is to spend a dollar. And I understand the difference between, you know, having $1000 and not having it. When I was in middle school, I started selling chicken sandwiches from Burger King out of my backpack. I would jump over the fence, go to Burger King and get some chicken sandwiches for $2 a piece. And I would sell them in school for $5. My first job at Ring was actually their first packer of boxes. I was working at Ring listening and getting my education through youtube videos and mentors. And it eventually led me down a rabbit hole of being able to sell things online via Shopify and ecommerce. And this gave me a unique opportunity to tap into a niche that was untapped at the time, which was men's jewelry. What I had found on Instagram was a post that mentioned that hip hop was the fastest growing genre in music. And this genre has something very unique in terms of its style. And so I thought to myself, how can kids look like their favorite rappers? And the best answer that I got was getting a gold chain like some of these rappers wear. And so what I basically did is I found a supplier for these gold chains and I started reaching out to the fan pages of rappers who I knew I wanted to promote my products, but I couldn't afford to. And so what I basically did is I went to Kendrick Lamar dot fan page who had 100,000 followers on Instagram instead of paying Kendrick Lamar a million dollars for a promotion for my chains. I would pay his fan pages 50 to $100. And every single time I paid them and they posted my promotion, we would make 1000 to $7000 back every single time. And I was able to scale the business up uh pretty aggressively once we kind of cracked that code. And within nine months of starting the company, I had made my first million. So I actually bought Pudgy Penguins for $2.5 billion. We did not create it. Pudgy Penguins was an NFT project that took the World by storm in summer of 2021. Pudgy Penguins is the world's next great character brand. It is a brand that is going to impact tens of millions of people through content and products that make them feel involved. And it's a new era of IP distribution where brands have been known to be building around the basis of brand and consumer and the new era of brand building I think is going to be around brand and participant. The pudgy penguin exists to make people feel good. It exists to be a friend in a world where friends are diminishing and ultimately our whole thought process behind building the brand and building the character is. How do we create this familiar, non intimidating, non taboo character that people can fall in love with and ultimately love for the rest of their life.

An investment in burgeoning climate technology, such as wind and solar power, may just be the magic equation needed to solve the climate crisis. But what technologies are already in use? How can everything from carbon capture to electrification help develop and sustain an energy-efficient enterprise?

Clean Tech for a Net-Zero World

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An investment in burgeoning climate technology, such as wind and solar power, may just be the magic equation needed to solve the climate crisis. 

An investment in burgeoning climate technology, such as wind and solar power, may just be the magic equation needed to solve the climate crisis. But what technologies are already in use? 

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