Recreational Equipment, Inc. (REI)
Recreational Equipment, Inc., often abbreviated as REI, is an outdoor gear and apparel retailer based in Kent, Wash. REI is a consumer co-operative with 19 million lifetime members and 165 locations in 39 states and Washington, D.C. The concept for REI began in 1935, when Seattle-area outdoorspeople decided to pool funds in order to purchase outdoor equipment at lower group prices. The co-op was formally founded in 1938, and the membership fee was set at $1 to allow anyone who desired to join. Lifetime membership today is $20, which includes an annual dividend calculated as a percentage of purchases the member has made that year. REI has over time shifted its business strategy to cater to a more casual consumer base than its more hardcore early patrons.
Ali Vagnini—Coutesy of REI
Company Information
As of 12/16/2020
Country
U.S.
Headquarters
Kent, Wash.
Industry
Specialty Retailers
CEO
Eric Artz
Website
Company Type
Private
Ticker
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Revenues ($M)
$3,123
Profits ($M)
$21
Market Value ($M)
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Employees
13,000
Perks
100% health coverage
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Unlimited sick days
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Telecommuting
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Job sharing
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Subsidized childcare
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Compressed work weeks
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Fully-paid sabbaticals
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On-site fitness/subsidized gym
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On-site medical care facility
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Non-discrimination policy includes sexual orientation
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Health insurance for part-timers
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College tuition reimbursement
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Medical facility at all locations
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Diversity
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Company Info
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