Pall

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Pall Company Profile, Stock Price, News, Rankings

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Pall | Fortune

Pall Company Profile, Stock Price, News, Rankings | Fortune

In October 2018, Aaliyah Arnold founded her online beauty and skin care brand BossUp Cosmetics when she was only 14 years old. Now at 18 years old, the Houston native expanded her line-up, offering a wide selection of products from eyeshadow pallets and lipsticks to blushes to brushes, along with her signature lip glosses. With over 1.5 million followers on TikTok, she shares a behind the scenes peek into her business where she received shoutouts from pop artist Meghan Trainor  and makeup artist James Charles.

How I Started A $700K Beauty Company At 14 Years Old

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In October 2018, Aaliyah Arnold founded her online beauty and skin care brand BossUp Cosmetics when she was only 14 years old.

In October 2018, Aaliyah Arnold founded her online beauty and skin care brand BossUp Cosmetics when she was only 14 years old. Now at 18 years old, the Houston native expanded her line-up.

Honestly, it feels like a fever dream. I feel like I'm gonna wake up and all this is gonna be like, you know, not real. Hi, everyone. But it's surreal seeing something that I spent months creating from the ground up, you know, being a little kid creating these little lip glosses um to wear this today and to see people actually use it and enjoy it and say that it's good quality. It helps me know that what I'm doing isn't for nothing but it's sold out twice. My name is Leo Arnold. I am 18 years old and I am the CEO and founder of Boss of Cosmetics. I founded it in 2018 here in Cono Texas and it is now valued at $700,000. Mhm. No, for me. Hi, everyone. Welcome o my family helps me a lot with formulations and everything, especially my cousins. I remember making my first batch and I was like, hey, try this out, let me know how it is and she's like, girl, this is not good and I was like, OK, so I have to go back to square one. So after that, I did some more research, researching ingredients, formulations, lots of tron air. But in the end, we finally, we finally got it. I changed my formula. I want to say like 20 times before I got to the final one that I have right now in second grade, I started selling like little rainbow loom bracelets that I used to make. Myself. I used to have a business called Sticky Business where I would sell duct tape wallets and phone cases. And I feel like there, I kind of was introduced to the world of, oh, you make something here, you can sell it and make a profit out of it. I remember she came home once and told me that they used to call her the dollar tree because she would buy snacks and resell them to the kids at school. Honestly, I would get upset at her. Like, how can you do this, you know, like buy stuff and resell it, but it was whatever, whatever made her happy and whatever made her feel more comfortable at school because she would always get bullied. I went through bullying since I can't even remember she got bullied since she first went to school because she has really bad eczema. And they used to make fun of her. The last thing that happened with her in school was a kid pulled a knife on her when she was in line to go to the bus. That was the last thing for me. I figured the teachers are not doing anything. I'm not gonna take the risk because even though they are kids, there's kids that know what they're doing. When I was 11, I had a sign business. I sold it over on Etsy. And that's when I really started to receive, I want to say like real orders and like the Real World, it really brought like happiness with me and I knew that I wanted to continue doing that. She would leave a mess and I would get so upset. But then when I started seeing that, ok, well, this is going somewhere because she keeps getting orders and I keep taking stuff to the post office. So I kind of started being more understand this of the mess the day before my first day of homeschool ever hurricane Harvey hit. So it was a whole thing of trying to figure out how to do homeschool because it was my very first year doing it and then also losing my home of 10 years and everything in it. I couldn't take none of my slime supplies, none of it. Everything was lost. So I did have to rebuy a lot of my supplies and I kind of paused the shop while we could get into a hotel and my viewers of my shop on Etsy knew about that. I closed it because I was just wasn't interested anymore. I'm a firm believer. If you don't like what you're doing, then don't do it. So I went a year without having anything and it was honestly probably the bored this year of my life and that's how boss up came to be was out of boredom. And because I had nothing to do and as a kid, I wasn't allowed to wear very much makeup, but I was allowed to wear lip gloss. So I decided, hey, why not make it and sell it? And I knew that I needed to create something that I was going to like that I was going to use and that I wasn't going to get bored of. I didn't get my first official order till two, almost three months later. And that was just one order at the time. I wasn't doing it for that. I was doing it more just because it made me happy to make something. And I was just posting on my Instagram on Instagram and especially for small businesses. There's these things called promo pages and basically you pay them and they promote your product at the time, the promo page that I used was not charging, it was completely free. So I was like, you know, why not? I think I received like 10 orders that same day. And I remember thinking that it was just so many orders. I was just so happy and I remember calling my mom like mom, we did it, we sold lip gloss. It was so crazy. And so I remember taking a picture of the orders and saying, ok, everybody, your order is going out really, really soon. And I feel like people see that people were buying that kind of built trust in me as well. People like, oh, ok, people are actually buying this stuff. Let me try it out. The first glass that I sold was for $3 and I was barely making any sense for my profit. A lot of my customers are like, hey, I have every single one of your glasses. I need something else come out with more things so I can buy more. And I was like, oh dang, that's crazy. You know, I was evolving to skin care and I just feel like Boss Boss Cosmetics didn't really resonate with me anymore. And my cousin showed me a song and it said bless up. She's like, oh you should do boss up. And I was like, that sounds good. So I changed it to Boss Up Cosmetics. That's when I decided to change all my product names to all names that have to do with women, empowerment, uplifting and positivity and just, you know, bossing up. I hope you guys are having a good day. We are packaging orders. Your name is Aah too. Me too. No problem, Billy Pop tips. The how to start a business, stay patient and be consistent. I feel like all social media, my brand wouldn't be where it is today. It was actually my first video that I posted on Tik Tok of me making my gloss. I had never posted a video like that using my own voice and it went absolutely viral. I looked at it last time I had 22 million views and I just remember orders were coming in and that's when my mom started to come help me even more. When she started getting lots and lots of orders. She was at the office by herself. I seen that she was getting stressed out and even my mom was like, there is no going down no more. Everything from here on now it's gonna go up. And so when my mom said that I'm like, you are right. I got to take the risk and just be with her. This is the most we spent together since she moved with my mom. So every day I look forward to spending time with her being at the office. Sometimes we bump heads like, you know, every mom and daughter, but we always work through it and I just love it and she loves it too. So she tells me, Megan Trainor just bought for my small business. What the I'm in so much shock, but let's package her order. She is the first celebrity to actually notice me and buy my product. I went live on Tik Tok and she joined Megan trains on the live and she had received her products and she was saying how she loved it. It was honestly a highlight moment of my life up until they were mutual. You know, she likes my, my posts and everything likes my stories. It's crazy. So in 2019 we made a little bit less than 10,000. But in 2020 we went with 16,000, 2021 we went a little bit up, got around 89,000 and in 2022 which is our biggest year yet. We hit 500,000. Today, I shipped two to Japan and then I shipped one to Qatar. We have a lot of overseas like this one to Canada. I hope they, they feel happiness. You know, that's why I do what I do and they feel beautiful in the products that I create. You know, I feel like the importance right now is to give those orders out. You know, people pay for their product, they want their product as soon as possible. So if it takes for us to work 10 hours, 12 hours, 14 hours, that's what we're going to have to do. We have to bring someone else in. So hopefully that will help. I'm a big dreamer. I like to manifest things like to speak things into existence. I have huge dreams. But ultimately, the goal right now is to get into retail stores. Sephora Ulta target source, my products out to them. That's the ultimate goal. I never take what I do for granted. I'm very grateful and very blessed to be where I am today and to have the supporters that I do and to have the family that supports me in doing it as well. My mom has finished a lot of blink cups and it's time to start shipping them cute and inside the cup it has instructions, a little care kit and everything.

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