Companies that foster an environment that supports professional growth are more likely to thrive and successfully adopt digital innovation. Here are the 100 best places to work in Europe—and how they stay that way.

<p>Omnicom Group ranks 75 on Fortune 100 Best Companies to Work For – Europe 2026 list.</p>

Fortune 100 Best Companies To Work For – Europe

With a combined revenue of $21 trillion and $2.1 trillion in profits, the 2026 Fortune 500 is the definitive list of America's largest companies.

Fortune 500

Almost $20 trillion in revenue—and a record-breaking $1.87 trillion in profits. Introducing the 2025 Fortune 500, the definitive list of the biggest companies in America.

Industries included in the sector are advertising, diversified outsourcing services, and financial data services.

Fortune Sector Leaders: Business Services

The Fortune 500, in its 70th year in 2024, ranks the biggest U.S. companies by revenue.

The Fortune 500, in its 69th year in 2023, ranks the biggest U.S. companies by revenue.

This year’s Fortune 500 marks the 68th running of the list.

This year’s Fortune 500 marks the 67th running of the list.

F500-2021-229-Omnicom Group

The advertisement giant based out of New York City provides services related to customer relationships, public relations, and marketing in over 100 countries.

This year's Fortune 500 marks the 66th running of the list.

F500-2020-211-Omnicom-Group

The marketing and corporate communications holding company includes advertising, PR, and media planning agencies—including industry heavyweights TBWA, BBDO, and DDB. Together, they serve more than 5,000 clients, such as McDonald's, Apple, Unilever, and Johnson &amp; Johnson.

This year's Fortune 500 marks the 65th running of the list.

This year's Fortune 500 marks the 64th running of the list.

This year's Fortune 500 marks the 63rd running of the list.

This year's Fortune 500 marks the 62nd running of the list.

This year's Fortune 500 marks the 61st running of the list. Wal-Mart claims the top spot again. See who made the list.

Wal-Mart stayed on top as its sales crept closer to half-a-trillion dollars. Apple moved into the top five. And UnitedHealth Group continued its steady climb. 

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Best Companies To Work For Europe

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GPTW national list

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Omnicom Group is a global marketing and corporate communications company. With a portfolio of over 200 brands, including renowned agencies like BBDO, DDB, TBWA, and Omnicom Media Group, Omnicom delivers services such as advertising, strategic media planning and buying, digital marketing, customer relationship management, public relations, and brand consulting. Serving thousands of global clients, the company leverages data-driven insights and creative excellence to craft impactful marketing solutions. Through its integrated approach and global reach, Omnicom helps businesses connect with their audiences.

Q2 2026

Q1 2026

Q4 2025

Q3 2025

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Q1 2025

Q4 2024

Omnicom Group (OMC): Company Profile, Stock Price, News, Rankings

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Omnicom Group

omnicom group

Hello, and welcome to the Omnicom First Quarter twenty twenty five Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. I would now like to turn the conference over to Greg Lundberg, Investor Relations. You may begin.

Thank you for joining our first quarter earnings call. With me today are John Wren, Chairman and Chief Executive Officer and Phil Angelastro, Executive Vice President and Chief Financial Officer. On our website, omnicomgroup.com, you will find a press release and a presentation covering the information that we'll review today. An archived webcast will be available when today's call concludes. Before we start, I'd like to remind everyone to read the forward looking statements and non GAAP financial and other information that we've included at the end of our investor presentation.

Certain of the statements made today may constitute forward looking statements. These represent our present expectations, and relevant factors that could cause actual results to differ materially are listed in our earnings materials and in our SEC filings, including our 2024 Form 10 ks. During the course of today's call, we will also discuss certain non GAAP measures. You can find the reconciliation of these to the nearest comparable GAAP measures in the presentation materials. We will begin the call with an overview of our business from John, then Phil will review our financial results, and after our prepared remarks, we'll open the lines up for your questions.

Thank you, Greg. Good afternoon, and thank you for joining us today for our first quarter twenty twenty five results. I'll begin by covering our results and then provide an update on the progress we are making towards closing our proposed acquisition of Interpublic. I'm pleased to report that we've had a good start to the year. Organic revenue growth in the first quarter was in line with our expectations of 3.4% with strong growth in our media and advertising and precision marketing disciplines.

Adjusted EBITDA margin, which excludes amortization of acquired and strategic platform intangibles as well as IPG acquisition related costs, was 13.8% for the quarter. Non GAAP adjusted earnings per share, which excludes the after tax amortization of acquired and strategic platform intangibles as well as IPG acquisition related costs was $1.7 up 1.8% versus the comparable number in q one two thousand and twenty four. Our cash flow and balance sheet remain very strong and support our primary uses of cash, dividends, acquisitions, and share repurchases. For most of the first quarter, we were restricted from purchasing shares until after our shareholder vote on the acquisition of Interpublic on March 18. We expect to continue our share repurchases consistent with our approach in prior years for the remainder of 02/2025.

Since our last call, as you're all keenly aware, there's been increased volatility in the economy and the markets. We're assessing the implication of these events to determine how they will affect our clients and our business. As in past periods of uncertainty, our clients must continue to compete for share in a dynamic marketplace by investing and leveraging the strength of their brands and increasing and actively expanding their connection with customers. Internally, our management teams are continuing to drive operational excellence, manage costs in line with revenue, and monitor changes in the macro environment. Given the uncertainty of the current environment, we're expanding the range of full year 02/2025 organic growth to between 2.54.5% and maintaining our adjusted EBITDA margin guidance to 10 basis points higher than the 15.5% we achieved in 02/2024.

Nothing about the current environment impacts our confidence in our business and strategy or our ability to create new services and win new business. On the technology front, AI is touching every aspect of how our people work. It augments our insights and creativity, increases the speed and volume of personalized content, raises the level of effectiveness in targeting customers, expands the knowledge of our talent, and makes our operations more efficient. All of this is driving transformative outcomes for our clients. Much of this is enabled by OmniAI, our open source platform that leverages the industry's leading generative AI models for text, graphics, video, and audio trained for our agency specific use cases in areas such as strategy, content, and creative.

Thousands of our people use OmniAI, and we expect to add more users with the goal of having it on the desktop of every client facing Omnicom employee by the end of the year. At this point, most advances are to provide state of the art tools to our employees. We expect that as AI tools become more reliable and are deployed to more clients, they will result in measurable efficiencies for our business. This work directly contributed to recent recognition. In March, we were named a leader in the Forrester Wave for marketing creative and content services.

Omnicom Precision Marketing Group and Omnicom Advertising Group were recognized for their strong strategic and current authoring respectively. This evaluation followed Omnicom being named a leader across two other recent Forrester evaluations, media and commerce. Omnicom is the only company named a leader in Forrester's wave reports for content, commerce, and media in 02/2024 and 02/2025. Several of our agency networks are also recognized for an outstanding performance during the quarter. On AdAg's a list, OMD was named media agency of the year, and GSD and M was recognized as an agency standout.

TBWA was named to Fast Company's most innovative company list for the sixth time. PhD won Adweek's Global Media Agency of the Year for the second consecutive year after successfully defending 4,000,000,000 in business while reengineering its strategy for an AI powered future. I wanna congratulate everybody on these achievements. Turning now to our proposed acquisition of Interpublic. We made progress throughout the quarter.

In March, along with Interpublic, we received overwhelming support from our respective stockholders when they voted to approve the proposed transaction. This strong support confirms the immense opportunity of having a complementary assets come together to create an unmatched portfolio of talent, services, products, and platforms. We also made progress on the regulatory approval front. In the last five weeks, we received approval from five of the 18 jurisdictions under review. In the months ahead, we will continue to work on obtaining all the necessary regulatory approvals.

We remain on track to close in the February. We continue to develop plans for integrating our businesses with Interpublic. We have successfully organized our portfolio at Omnicom by aligning our agencies into marketing disciplines or practice areas to strengthen our depth of expertise and capabilities, and to enhance collaboration across the group. This structure provides a seamless path for bringing together our operations with Intrepublic, adding deeper expertise and capabilities to each practice area following the closing of the acquisition. Moreover, across the board, our practice areas will be underpinned by the best in class tech and data platforms, including Acxiom, Omni, and Flywheel Commerce Cloud, a combination that will position us to thrive in an AI driven future.

Finally, we've made progress on our integration planning work, which will help us meet our targeted $750,000,000 in run rate cost synergies following the closing of the proposed transaction. As I've discussed in February, we have clearly identified areas of synergy opportunity, and our integration planning is well underway to ensure we achieve our targets. We believe our multiyear plan and the successful acquisition of Interpublic will create significant shareholder value. In closing, we had a good start to the year and are focusing on servicing our clients in these unsettled times and are on track to close the acquisition of Interpublic in the second half of the year. I'll now turn the call over to Phil for a closer look at our financial results.

Thanks, John. We delivered solid results this quarter, including organic revenue growth, growth in adjusted EBITDA, and growth in non GAAP adjusted diluted EPS. We believe that the diversification of our portfolio of agencies across geographies, industries, and service offerings will help us in the uncertain environment ahead. Let's begin with a brief overview of our earnings for the quarter on slide three. Reported revenue grew 2%.

Note, our total reported operating expenses include $33,800,000 of IPG acquisition related costs in the first quarter of twenty twenty five. At the bottom of this slide, the non GAAP measures remove these IPG acquisition related costs from adjusted EBITDA, which was also up 2%, and the related margin was flat with last year at 13.8%. Now let's go into a more detailed review of our performance, beginning with changes in revenue on slide four. Organic growth in the quarter was 3.4%. The impact on revenue from foreign currency translation decreased reported revenue by 1.6%, a bit less than our original expectation for the quarter of two point o to 2.5%.

In the current environment, it's difficult to forecast the impact of FX rates on our future revenue for the rest of 2025. If rates stay where they were at quarter end, we estimate the impact of foreign currency translation on revenue will be negative 0.5% for Q2 twenty twenty five, negative 1% for Q3, and flat in Q4, which would result in a negative 1% reduction for the full year 2025. The net impact of acquisitions and dispositions on reported revenue was negative 0.1%. At this time, we expect the impact of acquisitions and dispositions completed to date will be minimal for Q2 and for the full year 2025. Let's turn to slide five and review the quarterly organic revenue growth trends by discipline.

First, however, I'd like to point out a change we made for 2025. In connection with the rollout of Omnicom Production and Omnicom Advertising Group, we've made some minor reclassifications of certain revenue related to changes in the agency groupings across our service discipline categories. You can find the revised revenue by discipline presentation with the reclassifications of the historical 2024 and 2023 numbers in the appendix on slides twenty one and twenty two. Turning to the quarter, media and advertising was up 7% driven by strong growth in our media businesses across our geographies and mixed performance across our advertising agencies, which were down a bit. Precision Marketing grew 6%, driven primarily by strong performance in The U.

S, partially offset by mixed performance in other geographies. Growth reflects strength from the benefits of new business wins in our CRM agencies that began late last year, as well as continued good performance at Flywheel. Public relations declined 5% due to certain client delays and reductions from certain government clients. As the year progresses, we expect benefits from public affairs activity in our specialty agencies and we expect a difficult comp for the rest of 2025 related to the benefit in 2024 from U. S.

Election related spend. Execution and support grew 2%, driven by growth at our custom communications businesses, offset by declines at our merchandising business. Experiential declined 1%, driven by The Middle East and Asia Pacific, partially offset by strong growth in The U. S, Europe and The U. K.

We also expect a difficult comp in Q2 and Q3 related to the benefit in 2024 from Olympics related spend. Healthcare revenues were down 3% as expected, slightly better than a decline in Q4 as our Health Group manages through some delays in client product launches and as they complete cycling on a client loss. We expect improved growth in the second half as the year progresses. Branding and Retail Commerce was down 10% with most of the decline in our branding business, which was due to uncertain market conditions impacting both new brand launches and rebranding projects as well as the continued slowdown from m and a activity. Turning to organic revenue growth by geography on slide six, our largest market, The US, had organic growth of 5%, and Latin America grew a strong 15%.

Europe experienced growth, but it was mixed by market, and Asia Pacific also posted growth offset by declines in The UK and The Middle East And Africa. As we look at the global trade uncertainty, we expect our geographic diversification to provide balance to our results. The U. S. Remains approximately half of our revenue and it's worth noting that in fiscal year twenty twenty four, China was only 2% of our total revenue.

Slide seven is our revenue by industry sector for the quarter. There were no notable changes to discuss. Now let's move down the income statement and look at our expenses on slide eight. In the quarter, salary related service costs were down on both a reported and constant dollar basis, driven by our continued efficiency initiatives and ongoing changes in our global employee mix. Our q one twenty twenty five employee base is down from q one of twenty twenty four.

Third party service costs grew in connection with the growth in our revenue, primarily in the media and advertising discipline. Third party incidental costs, which are out of pocket costs billed back to clients at our cost, also grew in connection with revenue growth. Occupancy and other costs were flat. These include office rent, other occupancy, technology and general office expenses. SG and A expenses increased due to the $33,800,000 of IPG acquisition related costs in the first quarter of twenty twenty five.

Excluding these costs, reported SG and A expenses declined by about 1%. Please turn to slide nine to look at our income statement in more detail. Excluding the acquisition related costs from the first quarter of twenty twenty five, Non GAAP adjusted EBITDA grew 1.6% and the related margin was flat at 13.8% compared to last year. Foreign exchange translation reduced EBITDA by approximately 1.5%. Moving down the income statement.

Net interest expense in the first quarter of twenty twenty five increased $2,600,000 to $29,400,000 This increase is the result of having a full quarter of interest expense in Q1 twenty twenty five from the debt we issued in early March twenty twenty four in connection with the Flywheel acquisition. The increase in expense was partially offset by an increase in interest income due to higher average cash balances. Our income tax rate was 28.5% in Q1 of twenty twenty five compared to 25.7 in the prior year. The increase is primarily due to the non deductibility of certain acquisition related costs in 2025. Excluding the tax impact on these costs, our Q1 twenty twenty five rate was up a bit from Q1 twenty twenty four at 26.7.

For full year 2025, we expect the rate to be between 26.527%. Average diluted shares outstanding were down 1% from Q1 of twenty twenty four due primarily to repurchase activity last year. Reported diluted earnings per share was down 8.8% due to the after tax acquisition related costs. On an adjusted basis, diluted earnings per share increased 2% to 1.7 The effects of foreign currency translation reduced diluted EPS by $02 Now please turn to slide 10 for a look at free cash flow for the first quarter. The year over year decline in the quarter was driven primarily by a reduction in net income, which includes the impact of the acquisition related costs.

However, for the twelve months ending 03/31/2025, our free cash flow increased 3.5%, driven primarily by improved operating income and net income. Our free cash flow definition excludes changes in working capital. Our working capital followed its normal seasonal pattern in the first quarter and over time we expect to trend back towards our historical annual level that's close to neutral. Regarding our primary uses of free cash flow for the three months ended March 31, we used $138,000,000 of cash to pay for dividends to common shareholders and another $13,000,000 for dividends to non controlling interest shareholders. Our capital expenditures were $30,000,000 As expected, the spend was a bit higher this period, reflecting ongoing investments on our strategic technology platform initiatives.

Total acquisition payments, which include earn out payments and the acquisition of additional non controlling interests, were $4,000,000 As a reminder, in the first quarter of last year, we closed on the acquisition of Flywheel for $845,000,000 net of cash required. Finally, our share repurchase activity was $81,000,000 excluding proceeds from stock plans of $12,000,000 For full year 2025, we still expect to return to an annual repurchase level of approximately $600,000,000 and we resumed our activities subsequent to the successful March 18 stockholder vote on the IPG acquisition. Slide 11 is a summary of our credit, liquidity and debt maturities. At the end of Q1 twenty twenty five, the book value of our outstanding debt was $6,100,000,000 flat with the same prior year period. We have no maturities in 2025 and expect to address our April 2026 maturities after the expected closing of the IPG acquisition in the second half of twenty twenty five.

We estimate that net interest expense will increase by 2,000,000 to $5,000,000 in Q2 compared to Q2 of twenty twenty four and by 15,000,000 to $20,000,000 for the full year related to lower estimates of interest income in the second half. Our cash equivalents and short term investments at the end of the quarter were $3,400,000,000 We continue to maintain an undrawn $2,500,000,000 revolving credit facility, which backstops our $2,000,000,000 U. S. Commercial paper program. We will assess our revolver capacity in connection with the closing of the proposed IPG acquisition.

Slide 12 presents our historical returns on two important performance metrics for the twelve months ended 03/31/2025. Omnicom's return on invested capital was 20% and our return on equity was 37 percent, both of which reflect our strong performance and strong balance sheet. The year over year change is driven by the IPG acquisition related costs incurred in the twelve months ended 03/31/2025. I will now ask the operator to please open the lines up for questions and answers. Thank you.

Thank you. Your first question comes from Adam Berlin of UBS. Your line is open.

Hi, good evening and thank you for taking the question. Can you just say a little bit more about your decision to lower the bottom end of the guidance range for 2025 to 2.5%? Is that because you've actually seen some advertisers start to talk to you about cutting their spend? Or is that just something you just could happen based on what you're hearing about the broader macro? That

be quite helpful. And any trends about how Q2 has started in the first couple of weeks would be very helpful as well.

Adam, it's the latter. We're being conservative in what in lowering the bot the bottom end. And you have to look at our business when it gets in this type of an environment. Our advertising media and CRM businesses remain strong. We didn't change the forecast on those where if we had doubts, it was really more in the events business as companies probably get a little bit more conservative.

And we're up against, one, because of, as Phil mentioned, the Olympics. There might be fewer projects. And also in the latter part of the year, because this is annual guidance, we had the elections last year, which we don't have again this year. So it's that's the segments of the business in terms of how we looked at it to be conservative. We're striving to get to the top end always, and we're still there's still some confusion or there is still confusion in the marketplace as we look at the especially in the next ninety days and how some of these tariffs and other moves get negotiated or do they stay in place?

So it's that uncertainty where we didn't want to surprise anybody later in the year that we chose to be conservative.

Yes. It doesn't, as John said, reflect any specific client actions taken to date.

The next question comes from David Karnovsky with JPMorgan. Your line is open.

Hey, thanks. Just kind of going back to something Phil had said, it sounded like for PR, were some delays in government spend. I don't know if you could dig into that a bit. Is that for The U. S.

Or other regions? Then for branding and commerce, this is an area that was already lagging, last year. Curious, how much of the delays you're seeing there is new. And then, specifically for Phil, just as you consider the uncertainty and possibility of clients adjusting their spend, how are you thinking about your own cost base? And what's your confidence in holding margin in some of

the more adverse scenarios you might see?

Okay. I'll leave the first part of your question to Phil, although I can cover it. We are constantly and I think we have a very solid track record in this in looking at our business and adjusting because we have a very flexible cost basis, adjusting our cost basis so as to stay in line with whatever the revenue trends are. God knows, never tested the same twice, but we've been tested quite a bit over the years. And if you look back across that, we have a very, very competent management way below the corporate management looking and concerning ourselves with that all the time.

So that would be one answer. You know, the The one PR event was something in The U. S. It was it FDA related?

Yes. Mean, there's a yes, there was, I would say, not a large trend that we're concerned about going forward, but there's just a minor year over year comparison difference in terms of some project spend that didn't happen in Q1 that was there the year before in the PR business. I think you're not going to see the impact of the year over year comps related to election spend until probably a little bit in Q2 and then PR was especially strong in that area in Q3 and Q4. So we do have a difficult comp in Q3 and Q4. To your specific question on the cost base and margins, John just referred to this, but certainly we are always very focused on making sure we take the appropriate actions to rationalize and adjust the flexible cost base that we have to our current expected revenues.

And to the extent that there is a pause or clients decide to delay project spend or delay spend in some way, depending on how some of this tariff uncertainty gets resolved. We're going to be very active in making sure we take the appropriate actions as opposed to kind of keep our fingers crossed and hope that the best scenarios are the ones that come forward. So we're certainly going to be planning very carefully and aggressively if need be to make sure that we're not out ahead of it from a cost base perspective. So we're comfortable certainly based on everything we know today that will hit our expectations as far as operating earnings and our margin targets. But there is still quite a bit of uncertainty out there as far as tariffs and what's going to happen to the top line.

But we haven't seen any specific actions by clients that have happened yet. We're just being cautious as we mentioned earlier in answer to Adam's question.

Sure. One other little tidbit because this is early in the cycle. A lot of our larger clients don't come out with quarterly reports until later in the month, which we'll all learn a little bit more. But with the sensible delay of ninety days in the tariffs, I think it gives many of our clients the opportunity to acquire more inventory at reasonable prices and tend to front load or look to front load sales in the first half of the year. It's in the the uncertainty really comes in later on in the third, fourth quarter.

And hopefully that will get we'll get more clarity as we continue.

Sorry. To be clear, I I think you said you you haven't seen clients, you know, take action on anything yet. But I I thought with branding, for instance,

you had mentioned the months Branding edition.

Yeah. No. Yeah. Brand branding is a category, but it's such a small category within the overall Omnicom.

There's it's really it's it's really three very, very well known boutiques who are the leaders in branding. And when they tend to prosper in years where there's a lot of m and a going on and a lot of changes, you know, that people corporations who are considering maybe changing rebranding their corporations or or getting swept up in a merger. And in periods like this where there's been a pause in a lot of that activity, naturally we fully expect that revenue is going to be off a bit. But it's Yeah.

In total, it's probably 2% or less than 2% of our total revenues. And it's had challenges all throughout 2024 for pretty much similar reasons to what I indicated in my prepared remarks. We unfortunately see that continuing through the first two, if not three quarters of this year as it kind of rights itself and continues to pursue new opportunities. But that's a unique business that's managing through some unique challenges in its industry right now specifically.

And not to beat this to death, but I started off by saying advertising media and CRM remains strong. Also in those categories specifically, there's some very positive potential new business that we're not really defending, but we're on the offense. And if we continue to win our fair share, that will contribute to us getting to the closer to the top end of forecast.

The next question comes from Jason Bazinet with Citi. Your line is open.

I know everyone is so focused on the macro in '25, but I would just like to ask a question about 2026, actually.

It let's let's assume that the IPG transaction closes. When when do you think the street will have evidence or you will have evidence that the market has embraced your notion that the pro form a firm will be in a better position, to win business as opposed to the bearish argument, which is you might lose some accounts because of the transaction. Is that is that something that will become evident, do you think, in '26, or do you think it really we won't really see it in the organic numbers until '27 or beyond?

My personal opinion, specific to that question, we have not had any client of any significance that we're in fear of losing because of the transaction. And especially in environments like this, I doubt that many there's always gonna be some because there is some every single year. But if you're running a company right now, unless you're gonna get some great efficiency by putting your advertising and marketing into review, you're not going to proactively disrupt your own organization. So I think and I'm not sure. I know you, Jason, but I think what what you're you're asking the question about is certainly a valid question, but that's just nonsense fed by my competitors to the trade regs.

Alright? That I'm gonna lose people and I'm going to lose accounts and I'm going to lose this, that and the other thing, not true.

Yes. Just to add, it's very disruptive for the client to make a change And especially in this environment, there will have had to be some underlying strategic reasons why they would go ahead and do that beyond the ones that had started that process already.

And I think this is also part of your question, Jason, when you go back. We have much clearer sight on the synergies we promised today and we continue to have many work streams where we're actively planning to achieve those synergies.

The next question comes from Cameron McVeigh of Morgan Stanley. Your line is open.

Wanted to ask if you're able to provide, you know, the precision marketing growth ex flywheel. And then secondly, curious of any update to the regulatory review of the IPG deal, timing of integration, potential client conflicts that may have arisen? Thanks.

I'll take the Precision question. In the first quarter I would say Flywheel grew its smallest quarter is always the first quarter. Its growth was fine, but it was lower than the average in the overall category the rest of the CRM Precision Group probably grew faster than the average in the category.

And today, out of 18 requests from governments, regulators for approval. We've received five. Actually, the most recent one, which we got just a couple of days ago was China. And no one on the call will remember this, ten or eleven years ago when we were trying to do publicize, the place that we had trouble getting approval was China, and we've already received that in this process already. So we have very competent advisers and attorneys who are guiding us through that process as we speak.

The next question comes from Steven Cahall with Wells Fargo. Your line is open.

wondering if you could spend a little time talking specifically about trends in pharma and health. I think that's your biggest industry vertical and health care is its own discipline within the revenues. So just wondering if you see this area as having less risk on some of these concerns in the rest of the portfolio or a little more risk now that we're dealing some of this extra uncertainty in 2025. And then also, I just wanted to dig a little more into media and advertising. I mean, you've had a number of quarters where your third party expense growth remains healthily in the teens, so I'm guessing media continues to grow really well.

Is creative also growing really healthily within that? I've sensed from some peers that it might be under a little bit of pressure. So just wanted to know if you're seeing any pressure on creative, or it's still really solid, just not as good as as media given a lot of the account wins. Thank you.

So first, healthcare. Healthcare is I think the decline of what you saw in first quarter was us just working through the loss of Pfizer and one or two other minor accounts and we're phasing through that as we get into the beginning of twenty twenty five. It's still a very strong business. I mean, our businesses in healthcare go all the way are dedicated to different aspects of creating a drug, bringing a drug to market, getting the appropriate approvals from the stronger regulatory bodies around the world, which are principally The U. S.

Also Germany is very strong too in terms of its procedures. What is not a big part of our business is the stuff you'll see in the 06:00 news like BioSempic and here's a mom or dad and a cat and somebody needs to lose weight because they have diabetes. That's not a very large part of that segment for us. It's more specific, very high science. The employees that we have in those categories are extremely well educated and very specifically educated in in terms of medicine.

So I see it as you know, over as I look forward, I see health care as being a very important segment in what we do. And I apologize you asked some other part of the question and if

you Sure. The second part was just within media and advertising, sort of comparing and contrasting the strong growth I think that's implied in media with how you're seeing the trends in creative?

Sure. Media by far is very strong and continues to be very strong. And last year I think we topped the leagues in terms of new business wins and retention. As a matter of fact, if you netted some of IPG's losses against our wins, we'd still be number one from last year and that continues. Advertising, advertising really needs to be separated into two different areas.

Both are being very highly affected by technology, but creative is our IP. That's always gonna be at the center of what Omnicom does, and it's terribly important to our clients and to the creation of differentiation, especially as these tools become more democratic. Right? The if everybody had the same generative AI tools on their desk, what would make a difference? Well, what would make a difference would be a brilliant creative idea.

So now is that business going through some adjustments because technology has created efficiencies within that business, which allow us to have less effort in some instances, yes, no question. But it remains a very key part of our organization. If I look back at '24, it probably makes up something closer to 17% or 18% of our total business. That balance may increase a bit as we complete the transaction with IPG, but it's still the core of what we do, as I said, the IP. Don't know if Phil or anybody else wants to Yes.

In terms of the other component, production is certainly a fast growing component of the solutions we provide to clients. And there's more and more activity in that area and opportunity in that area, especially as you look at Artbot, our content automation platform, which has been quite successful recently. So overall, Creative has grown low single digits last year. The first part of this year we expect it to be close to flat, a little bit down in the first quarter and we expect it to pick up in the second half. And as John said, Media has been quite strong.

We expect it to continue to be very strong. And together, those are two key components of the overall product mix that is very key and very strategic to the business going forward.

The next question comes from Michael Nathanson of MoffettNathanson. Your line is open.

Thanks. One for John, one for Phil. Hey, John, you touched on it earlier that you guys are feeling pretty good about the new business potential. Can you talk a bit about the volume of new business pitches? Is it normal, or or do you

in terms of the scale of of volume until maybe the uncertainty is lifted? And then on that point, how do people deal with the fact that you'll you'll be merging into public? Right? So is that part of the conversation when people are asking you about the future prospects of Omnicom Media? So anything you talk about there would be helpful.

And then for Phil, third party service costs, third party and central costs were up double digits this year. When you think about your guidance on organic revenue for the year, is it normal to expect this type of growth in third party costs? Or is there anything unusual about the first quarter of

You know, in the first part of your question, the new business reviews, I have to admit, I haven't tried to track them year over year. I do expect do expect that unless a client has some proactive reason to put their account in review, I'm expecting it to not be as robust as it was, say, last year. But having said that in the first quarter, you know, there are clients who, thankfully, were on the offense, not the defense, where their accounts are currently being reviewed, and I won't use their names so as to not insult them. And, you know, you had the move at which benefited public sees of the Coke business earlier in the quarter. So there are things going on.

There's a lot of conversations going on, but can't tell you that we're 10% up or 10% down from this exact moment last year. In terms of what goes on in terms of IPG and the acquisition, We are extremely cautious because there are very strict rules in terms of what we can do. We can collectively each plan for when the transaction is approved, but we're not able to go to market in any way. And so we don't. We don't.

Omnicom Group (OMC) Q1 2025 Earnings Call Transcript

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