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Facing brand dilution and declining wholesale sales in the 2010s, Ralph Lauren has sought to reinvent itself and win over a younger generation. Under CEO Patrice Louvet, the company pulled back from heavy discounting, doubled down on its own stores and digital platforms, and refocused on core values like authenticity and timeless design. Today Ralph Lauren is seeing renewed growth, topping $7 billion in revenue the first time in nearly a decade. Fortune's Phil Wahba sat down with Louvet to learn about the strategy behind the turnaround.

Inside Ralph Lauren’s Big Comeback — And How it Won Over Gen Z

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We had lost touch with the younger generation, and a lot of the questions I got when I started was, is Ralph Lauren still relevant? For years, Ralph Lauren leaned heavily on discounts and overexpansion, eroding the exclusivity that built its name. But in recent years, the company has worked to overhaul its strategy and win over a younger generation. Now the brand is back in the cultural spotlight from the US Open. To elaborate fashion shows and even a viral Taylor Swift dress moment. So Taylor Swift's dress that she just got engaged in is on sale for Miles Lauren for under $350 right now. For the first time in nearly a decade, the company's revenue topped $7 billion and growing segments like women's apparel are taking off. percent of our shoppers and stores online are actually Whitman, and now Ralph Lauren is looking ahead, experimenting with AI. If we can figure out how to do what we do better with the aid of technology, fantastic. Here's how Ralph Lauren pulled off one of fashion's biggest turnarounds and what it takes to stay relevant in a rapidly shifting luxury market. Here on Madison Avenue sit two of Ralph Lauren's most iconic flagship stores. The sprawling retail locations carry men and women's polos, sweaters, and other preppy mainstays the brand is famous for, alongside growing segments like handbags, outerwear, and luxury home goods. Since taking the helm in 2017, CEO Patci Cove has doubled down on Ralph Lauren's roots while expanding into new categories and rethinking the retail experience. Let's talk a little bit about the branding because here we are in in the mansion, it's opulent, it's luxurious, it could seem exclusive, but in fact it is welcoming. So can you tell me a little bit about how the company manages that balance of being luxury and high-end but without being, you know, unfriendly? Well, about philosophy from the beginning has been this concept of Inspiring the dream of a better life irrespective of where you come from, what your income level is. And so our price ranges today go for, you know, a pack of tennis socks that might be $15 all the way to, we recently sold a $320,000 watch. We want to create an environment that's aspirational but engaging and inviting, right? And this notion of inclusive luxury is really important to us. You have 15 year olds coming in here. And you have billionaires, but Ralph Lauren's luxury empire didn't start this way. In 1967 from a small office in the Empire State Building, Ralph Lauren launched Polo, wide, colorful neckties that stood out in an era of thinner styles. Over the next two decades, Ralph Lauren branched into full men's and women's collections. And created cultural touch points like outfitting Team USA. By the 2010s, the company was stretched too thin. Ralph Lauren was suffering from brand dilution with excessive discounting, multiple sub-brands, and an overreliance on struggling department stores. By 2018, revenue had fallen more than 16% in just two years. The Ralph Lauren story was growing by leaps and bounds for years, and then One could argue it overextended itself. What was your feeling about how to address that? Yeah, I think it happens to a lot of companies across industries, right? Great success, high expectations of continued great success, and when there's pressure like that, there's a temptation to broaden distribution. There's a temptation to increase promotional activity. I think of it as the boiled frog phenomenon, which is you say, just do a little bit, just a little bit more. It'll be fine. It won't impact us overall. But as you do more and more of that little bit, ultimately you're damaging the brand. Our challenge was here in the US where we went too broad, we were too promotional, and um we had to pull back. And yes, it's painful, but it's mandatory. Now Louve is steering Ralph Lauren into an era built on brand elevation. In recent years, the luxury brand has sharpened its focus on core products, attracted younger customers, improved the shopping experience, and pulled back from its heavy. Reliance on discounts and wholesale. So far it appears to be working with margins rising and revenue at a 9 year high. How did you get young people on board with this brand? We did a lot of work to understand what was relevant for the younger generation, where they wanted to shop, how they wanted to engage. Which values matter most to them and what we're finding is the Ralph Lauren values of authenticity, family, optimism, quality, timelessness, those resonate with that younger generation, and they resonate with that younger generation here in New York or in Shanghai or in Milan. Ralph Lauren reinforces those brand values through experiences from in-store coffee shops designed to draw in younger shoppers to long running sports partnerships that spotlight the brand. G's partnership with the US Open started 20 years ago. Wimbledon Australian Open, the Olympics. So if you look at where we are now, what we're finding is we want to celebrate what's on the court, but actually the thing that's most interesting is showing style in the audience, or the fans and how the fans dress and and how the styles varyond sports, Ralph Lauren shows continue to lean into spectacle. The 2024 Hampton show turned equestrian stables into a runway with supermodels Christy Turlington and Naomi Campbell walking before a celebrity packed crowd. At the same time, Ralph Lauren is wrapping up marketing and sharpening its retail strategy. In 2022, it singled out 30 global cities as key markets. It's fueling that push with its largest ever marketing budget, over half a billion dollars. There are a lot of cities in the world, there are, um, and a lot of cities that have a lot of shoppers. 30 only hits obviously a very small portion of it. What's the rationale for that? I think our experience and when you look at the industry. when you overextend yourself, you end up diluting the brand, you end up diluting your resources and therefore you end up diluting your performance. So listen, we're, we're not here for another quarter. We're not here for another 3 years. We're here for another 50 years. So we have plenty of time to go hit the other cities in the world. China for me is a wonderful example. I think there's still a lot of growth to be had in Shanghai, Beijing, Shenzhen, Chengdu, Taipei, Hong Kong, right? Those are massive cities, tens of millions of inhabitants. Once we feel like we're fully established, then we'll continue to drive that business and then we'll start to open the white space. You dilute yourself. You might see the benefits short term, but, but ultimately, it impedes your ability to perform consistently. Clothing and fashion, by definition, there is the risk of misfires. Tell me a little bit about for you, where's the balance between not playing it too safe, but also not going crazy with wild stuff that could flop. So we have the benefit of decades of Presenting core items that consumers know and recognize really well. Our cable knit sweaters, our polo shirts, our Oxford shirts, right? Our tree jackets, like quintessential RA one. That's job one. Job one is how do we continue to present that, animate that, engage the new generation with these types of products, right, and this ability to leverage our core products across generations, I think has served us really well. Women's wear and handbags have also become major growth engines. Women's Wear alone now brings in about $2 billion a year, and in the last fiscal year, Ralph Lauren's bag sales jumped by a double digit percentage. 56% of our shoppers and stores online are actually Whitman. It's less than 1/3 of our business. So for us it's a massive opportunity. Within that, we realized that the handbag category was significantly underdeveloped for us. It's part of the overall lifestyle, and we've gotten some really nice traction behind some of the more recentensitization. These moves have helped Ralph Lauren sidestep the challenges facing much of the luxury market. In 2024, the luxury industry saw its first major slowdown since the Great Recession, as shoppers questioned whether high-end fashion still delivered on quality and creativity. Luxury giants like LVMH, Burberry, and Caring all missed revenue targets that year. While some companies responded by pushing prices higher, Ralph Lauren says it doubled down on its core values. What do stores need to be for you? What does a typical Ralph Lauren store have to? Do to really justify its existence. It needs to be an experience, right, because I can get the products online. It needs to be a place where, you know, you, you, you want to come, you want to discover it, you want to have an amazing engagement with sales associates. You want to discover the different dimensions of the raw For lifestyle. You might not buy the first time, but you'll come back and want to feel that. And that's the bar that we set for ourselves. Like many companies in the luxury retail space, Ralph Lauren is also experimenting with artificial intelligence. We dreamt of the day when we'd be able to do something like this. That's David Lauren, the company's chief branding and innovation officer, and the son of founder Ralph Lauren. In September, he helped launch Ask Ralph, a generative AI shopping tool that lets customers ask style questions and get product recommendations. David, tell me a little bit about Ask Ralph, the AI style assistant. I mean, how long have you been working on it? What customer did you have most in mind when this was being developed? Yeah. Well, the idea for Ask Ralph really started 25 years ago. We launched Ralph Lauren.com, which was really the first luxury fashion website. At the time, we had a sort of archaic version of Style Guide, where Ralph Lauren himself actually answered style questions and it was very popular. When you get dressed in the morning, clothes help give you a sense of confidence, a sense of identity, a sense of who you are and who you want to be, and the ability to pull out of your back pocket. You know, a companion to help give you that sensibility is Ralph. So literally our dream one day is that Ralph himself will be using this to gut check an idea. The company says that what sets this tool apart is its use of Ralph Lauren's full inventory to suggest complete brand approved outfits. Ask Ralph can answer prompts and offer curated looks pulled directly from its collections. Do you see this as a tool that in-store employees could use as they help a customer as well? I think the goal of this is to not only help our our customers, but to help our own employees. The better educated our team can be, the more consistent our voice can be all around the world, the more valuable it's going to be. In many ways. Ask Ralph is a new employee. Even as Ralph Lauren regains its cultural cachet, the wider fashion industry is battling economic headwinds. Shoppers are becoming more price conscious, especially in the US, where discount and value-focused retailers like TJ Maxx are thriving. That pressure has forced Ralph Lauren to rethink how it reaches customers. During COVID, Love leaned into his strategy to open more Ralph Lauren stores and continue exiting weak department stores. As for supply chain, it now stretches from Vietnam to Peru, and the brand is well positioned to weather global trade disruptions, including tar force. Before all the terrorist drama of 2025. Ralph Lauren had done a lot of work to not be too reliant on the same suppliers. Can you tell me a little bit about what that looks like now and what was the rationale for doing that? We were very dependent when when our team started some 89 years ago on A few geographies from the sourcing standpoint, uh, and a few suppliers. And in an environment that's uncertain and volatile, you cannot do that, right? So significant diversification. Now, there's not one market that's more than 20%. We generally have dual sourcing, if not triple sourcing. Across our entire portfolio. The other piece is agility, and I don't think people would have used the term agility to describe Ralph Lauren 10 years ago. And I think in a world that's so dynamic, the ability to be nimble, move production from market A to market B, and I'm actually really proud of the work that teams have done on this one because I think agility is a is a unique strength. Ralph Lauren Ralph Lauren also carries the weight of being a symbol of Americana at a time sentiment abroad towards the US is shifting. Despite these pressures, Ralph Lauren continues to anchor itself in the vision laid out by its founder. So I want to ask you a little bit about um your working relationship with Mr. Lauren himself. Tell us a little bit about how you work with him. Ralph and I spent a lot of time upfront, making sure we're on the same page, making sure we had a consistent ambition for the company, making sure that we valued the same things, value with a big V, and making sure that we were all, we were going to push the same direction. And we talked about what business are we in, right? Because I think that's a fundamental question for all companies is just clarity on what business are you really in. And we concluded that we were in the dreams business, not in the apparel business, not in the fashion business, we're in the dreams business.

With 4,600 stores, a fast-growing online retail business, and millions of customer visits each week, Walmart sits on one of the richest real-world data sets anywhere. As the retail giant continues to diversify its business and turn its data into a competitive advantage, we sit down with the chief of Walmart’s U.S. operation to discuss how America’s largest retailer is reinventing itself for an AI-powered economy.

John Furner
President and CEO, Walmart U.S. 

Jason Del Rey
Tech Correspondent; Cochair, Fortune Brainstorm

What Walmart Really Knows

Conferences

Blending ancient wisdom with cutting-edge tech, Seremoni is transforming the fishing industry by scaling ike jime—a centuries-old Japanese method of humanely dispatching fish—using AI-powered robotics. Learn how technology is helping create a more ethical, efficient, and sustainable approach to fishing that preserves quality while pushing the boundaries of what’s possible at sea.

Saif Khawaja
Founder and Chairman, Seremoni; Founder and CEO, Shinkei Systems

When Robotics Meets Ritual: Reinventing Ike Jime

OK, so sometimes innovation means looking back as much as it means looking forward. So in this next demonstration we're going to re-explore a centuries-old Japanese fishing ritual called Ikejime, which humanely kills fish utilizing AI-powered robotics. So with a focus on preservation of flavor and texture, the Poseidon robot provides a more ethical, efficient, and sustainable approach to fishing. To share more about how they're utilizing AI powered imaging and real-time data, please welcome Sai Khawaja, founder and chairman of Ceremony and founder and CEO of Sheina Systems. Hello everybody, my name is Faith and I'm one of the founders and the CEO of Shia Systems. Uh, thank you for coming to my talk on when robotics meets ritual. At Shinke, we build robots that produce Michelin grade fish at commodity costs. Today you'll get a chance to try our fish, starting the black cod here in a few moments shortly it'll be handed out. And later today at lunch you'll be able to try a rockfish as well. This sounds like a lot, but the story of Shenke really starts with my story. I like to say that I was born in a seafaring family. I grew up in the Middle East in many fishing ports across many different countries. I grew up fishing with my dad, you know, and I actually have matching sailor tattoos with my granddad. You'll see over here the little anchor poking to the side. I moved to the US when I was 18 by myself, went to college, went to grad school, and one of my early mornings there, there was this essay in the newspaper called If Fish Could Scream written by vegan activist Peter Singer. The essay was really talking about the experience of how most fish are handled today, and it's a really big problem. Now when you walk into most mass market retailers, most of the fish that you buy are brought onto the deck of a boat and left to suffocate. It's unfortunate because during that time they're releasing stress hormones, lactic acid, all of these things that rapidly deteriorate the meat quality and the shelf life of the product. Over here you'll see on my right side a example filet of one of the fish you'd find at said mass marketer retailer. You'll see blood diffusion in the meat, gaping and most prominently a very fishy smell. So in contrast to that, in Japan there's been a many centuries old technique called EKGMA, and in doing EKGMA, which we'll talk about what that is in a second, it has significantly improved fundamentals on the product, significantly longer shell flies, flavor, and of course the fish are handled humanely. EKG may is a process of rather than letting the fish flop around, you spike the fish in the brain right away, and euthanize it, and you cut the gills to remove the blood. By doing so, you stop the production of stress hormones, you stop the production of lactic acid. The meat becomes less acidic, and in turn the meat lasts up to 3 times as long, taste mission star quality, and of course it's handled humanely. So my idea was To automate EKGA to produce quality as scales that are previously unimaginable. So this is over here my very first prototype in the dorm room way back when when I was still studying. Since then, we've brought an amazing team from everywhere from SpaceX and Andre to A1, Oichi and Oaing, you know, industries industry giants across the entire board. This is my better half, my co-founder Reed. He was leading teams at SpaceX for about 5 years and led the avionics electronics team, Starship avionics, and so the funny thing that he likes to say is that designing and weatherproofing rockets is not too dissimilar from doing the exact same thing in the maritime environment on fishing boats. So this is one of the machines. This is actually a block 2 machine on a boat that I used to work on over here. For the fishermen, they don't get to see much. It's really a black box with a hole in the front and we actually give them machines for free. So that's a great segue into talking about how the technology works and so we're actually going to give a Fortune exclusive right now and move over to a video, which is the first time that the machine has been shown off in public. So this over here is an older version of the robot in our Block I design. This is one of our partners in California. They catch black cod. They do about 20,000 pounds a week, so very stereotypical middle sized family owned and operated business. Over here, the fish are put in one by one heads first again hands free for the fishermen, and they come out with an incision in the gills and a spike in the brain. We can do each fish in about 6 seconds. We're able to get surgical accuracy to be able to hit a 3 millimeter point in a maritime environment at those speeds. So the way that the model works today is rather than us selling the technology, we actually give the technology to fishermen for free. We take the risk and we actually pay them a premium to use the technology. The the fishermen basically take no risk at all, and we sell the fish under our brand name. We call all our fish ceremony great. So ceremony grade is a new philosophy and standard for the very best fish. It's very similar to an analog for grass-fed beef or passe chicken. We want ceremony grade to be the new standard for the fish you're buying at your grocery store. That means mission quality fish for everybody. You can take home Mission the Great Fish home from the grocer. We've been able to enable a new scale for a technique that was previously only accessible at Michelin 3 star restaurants flown in from Tokyo, auction asset or what have you, using robotics and software and mechanism design. We may have to take this artisanal technique, EKGe, implement it with our amazing technical team to be able to produce something that is hands-free, risk free for fishermen, and is in turn democratizing access to set artisanal food. So the ceremony grade, it means many different things to different people. To fishermen it means handling fish with sustainable gear, humanely harvesting their fish the second it comes out of the water all the way to the fish being landed. Through our supply chain we have best in class traceability across location, shelf life, harvest time all the way through to temperature monitoring in the boxes. So we're active across many different regions today. Uh, unfortunately, the, the map a little hard to see here, but we're in 5 regions across the US from Alaska to Pacific Northwest to California, Texas, and New England across all of them. We've more than doubled multiple fishermen's take home margins and been able to take these traditionally not sought after products like black cod or rockfish or black sea bass and be able to create a new class of skew. Uh, more than, uh, just taking our word for it, we actually have real data behind what we're doing. This over here is a graph of rigor mortis, which is a good proxy for the speed of decomposition, and you'll see that a traditional standard harvest fish would enter rigor mortis within about 7 hours of being pulled out of the water. And with our process, the fish are entering rigor mortis in more than 8 times later at 58 hours. So very significant time difference, and that is just in terms of the start of decomposition. When you actually make it down to the retail level or the chef level, we're able to get anywhere from twice to thrice the shelf life in practice for the fish, which, considering how much waste there is in the industry, can really make a difference for all the stakeholders involved. So multiple, multiple chefs have been able to touch the product at this point. We've had everywhere from, you know, best in class restaurants like Blue Hill all the way to high-end Japanese Oakases that were previously flying in their fish use it. We have about 40 Michelin stars across the entire distribution network of ceremony grade seafood, and over the next few months we'll be moving into more traditional mass market retail, all the household names that you would expect. Uh, I hope you'll join me, join me in this movement and treating each fish as it should be and treating each fish as a gift. Thank you very much and please enjoy the fish. Thank you.

Accenture CEO Julie Sweet leads one of the world’s largest workforces—and is navigating an era defined by AI disruption, geopolitical volatility, and shifting global markets. In this segment of the Fortune 500: Titans and Disruptors of Industry vodcast, she shares how she advises fellow CEOs to reinvent their companies, reflects on her unconventional leap from law to CEO, and opens up about the lessons that shaped her rise to one of the most powerful roles in business. 

How Accenture’s CEO Took the Leap From Law to Consulting

Alyson Shontell sits down with Accenture CEO Julie Sweet

Leadership

Julie Sweet shares how she her unconventional path from lawyer to CEO—and what it takes to rewire companies in the age of AI disruption.

From law to the corner office: Accenture CEO Julie Sweet reflects on her rise and why today’s leaders must rewire their companies to withstand AI and shifting markets.

You are able to take a lot of noise and just be like this is the path going with conviction. How do you make those decisions? It starts with a great team. We are constantly challenging each other and our assumptions, and that makes me able to make decisions with a lot of confidence. AI is transforming every industry, and it puts even the biggest companies at risk. Top venture capitalists. The Node COSLA predicts that the 2030s will see the demise of more Fortune 500 companies than at any point in history. This transformation is the number one thing on every Fortune 500 CEO's mind, especially for Julie Sweet, who runs one of the largest workforces in the world with more than 770,000 employees. In order to capture the opportunity with AI, you have to be willing to rewire your company. I recently sat down with Julie about how she's advising other CEOs to transform their companies and how she's trying to keep AI from eating Accenture's own lunch. Our conversation was packed full of advice and it was personal. Her journey from a small California town to becoming one of the most powerful people in global business is inspiring, especially as she has battled and beaten cancer now twice. I'm your host, Importance's editor in chief, Allison Chantel. Please enjoy the first episode of my podcast, Fortune 500, Titans and Disruptors of Industry with Accenter CEO Julie Sweet. Julie, it is so nice to be here with you today. Thank you for joining me. It's the inaugural Fortune 500 podcast podcast episode of Titans and Destructors of Industry, and who better to have in you. Well, thank you, Allison, and I'm really honored to be your first, so that's that's really exciting for me. So thank you for having me. Since becoming CEO, Sweet has nearly doubled Accenture's value and grown its workforce to over 770,000 employees across 52 countries. That's more than 20 times the size of a key rival, McKinsey, ranked number 211 on our Fortune Global 500 list. It's also among the mere 5% of Fortune Global 500 companies that's run by a woman. First off, you're on Accenture. You've run it since 2019. It is in the top five largest workforces in the world. On top of that, you generate some of the largest revenue in the world. You're number 211 on our Fortune 50 Global 500 list, right, that ranks companies by revenue. I think it's like $65 billion. In a year or something that a center does and then also just you are incredibly powerful. You rank number 11 on our most powerful people in business lists. So I'd just love to start with an economic snapshot from your vantage point. What are the major things on your radar that are affecting your business, but also the businesses of all the CEOs that seek your counsel and work with the center? Well, there's a lot of trends that are literally affecting the world, right? So one, the obvious one, has been tariffs and trade. And that affects countries differently, but there isn't a country that's not being touched by that, so that's one. Second, there has been an ongoing shift in geopolitics, and you know, sometimes people say to me like, oh, right now it's so volatile and uncertain, and you know, I've been CEO for 6 years and I'm kind of like, that's been the story of the last 6 years and And we'll talk about that later, I'm sure, but you've been seeing a shift in geopolitics for some time, like the role of the Middle East. We look at Southeast Asia as things have changed with China, and so making sure that you understand the opportunities and the challenges. So oftentimes people think about the supply chain, but it's also a huge opportunity and are you positioned to take advantage of where growth may come. In the future, so those are two of the big ones. And of course then you can't go, you know, you can't walk past AI, so you'll notice I didn't start there, the obvious one. When I think about AI, the thing that for me is so exciting is that, you know, the last several years have been a series of what were once black swan events. And now the CEOs around the world have a powerful set of tools that they didn't have for some of those events before. Now those tools are hard and they're complex and they have a lot of different, you know, aspects to consider. But as I look forward, it's, you know, very rare as a CEO that you're handed something that is brand new, wasn't part of the toolkit, and allows you to look at the world and really shape your future, and we talk a lot about You know, how do you set the next performance frontier, and AI is definitely something that allows you to think very differently about your future trajectory. So those are the three of the big ones. There's more demographic changes we can go on and on, but those are 3 that I'm talking to a ton of CEOs about, and of course underlying all of that are the talent implications. Unlike traditional strategy focused consulting firms, Accenture doesn't just advise. It also takes on operations and services on behalf of its clients, and its clients span a wide range of industries from banks like Citi and Barclays to Nestle, Saudi Aramco, and pharmaceutical giants like Pfizer. Since we took the helm in 2019, she's helped boost the company's revenue more than 50% to $65 billion. But Sweet's path to CEO was far from typical. In her years before joining Accenture, Sweet had a high profile legal career, earning a scholarship to Claremont McKenna College, graduating from Columbia Law, and making partner at an elite firm within 8 years. In 2007, she landed on the cover of American Lawyer as dealmaker of the Year. So when you decide to come to the center, by the way, you've already had a tremendous career as a lawyer, a career that I think most people wouldn't have said, Oh, I'm just going to forget this path. You rose to partner at one of the top law firms within 8 years, and I'm curious, why did you make that career change? Why say I'm going to go into this crazy tech consulting firm that I don't really don't know that much about, and I'm going to leave this really cushy setup I've created for myself and go try something totally different. How do you weigh a big career change like that? Well, and Allison, one of the things I look back to and now that's like not many people realized was I made the change when I had a 2 year old and a 3 year old as well. I respect that. I took this job when I had a newborn, exactly, which I'm like it all up at the same time. Exactly. You're like, I'm like, oh my gosh, what was I thinking? Well, you know, it is interesting because I was in my office and I love my law firm, so I love the job and I got a call and my assistant had had stepped away and I, this was like a very You know, like a law firm where you had somebody answer always answers your phone, you know, and we had like iced tea delivered 3 times a day to my office, you know, I had a beautiful office. And so I pick up the phone because she'd stepped away and it was a head hunter talking about like this great opportunity and You know, I look back, I was 42, and my father had actually just passed away recently, and I think that definitely affected me because he died quite young at 68. So I'm like listening to this and I'm like, you know what, I'm going to take a meeting. And when I did that, I said to myself like, I know I'm 42, I'm super successful, and I absolutely know what my future is going to be like at Cravath, right? Like because it's like the deals would change, but I made partner and I was like, OK, I could see my future and Then I went and I interviewed with Accenture, who I knew about because I'd done actually a securities deal for a competitor where, you know, we had to like learn about Accenture as a competitor and so I respected the company. Their CEO Bill Green was incredibly charismatic. He had the best line ever for me. Like I, I just fell for a hook line and sinker in my interview. He said, I'm not looking for a lawyer, which is kind of funny because he was hiring a general counsel. He said, I'm looking for a business leader with legal experience. And I'm like, that's what I want to be. And so I ended up taking, you know, taking the leap, and it was the it was the right time. And you know, when I, you know, think back to it, I'm sure my dad's passing had something to do with it, but also just the possibilities of making an impact and uh you know, I've just, I was so fortunate because I absolutely love Accenture. It's an amazing company. I was very privileged to join and I feel really privileged every day to leave this place. So it sounds like a big new opportunity and challenge, a chance to try something new, but to really expand who you were. So you've said that when you were 42 and you came in as general counsel to Accenture, you didn't have the skill set then to be the. CEO, but you're the CEO. So what happened? What was missing and how did you work on those things and know to work on those things? Well, just to start with, I didn't understand technology when I joined, and Accenture is all about technology, and I figured out pretty quickly that If I wanted to be the business leader with legal experience, I had to deeply understand the business. And so after I'd been here nearly 12 months, probably, I made friends with someone named Bhaskar Ghosh, who was running our India technology practice at the time. He would eventually become our global head of technology and now my chief strategy officer, and I asked him, I said, Will you teach me technology? And it really was because I thought of myself as a business leader and I didn't deeply understand the business that we were in. And so we used to meet every 2 weeks for about 18 months, and he would send me off to meet people to learn things. I still remember the guy that taught me, you know, what cloud was, and and that really set me on a very different path because I think my boss at the time, Pierre Naner, saw me differently too. He saw me showing up differently and so did my colleagues. And so anywhere in do it because sometimes it can feel like, oh, I just want to act like I know this thing, but I really don't know this thing, but You seem pretty fearless about just going in and saying like nope, don't know it, tell me everything. I think one of my superpowers is asking for help, you know, I, and maybe that goes back to humility and the idea of building great teams, and so I've always been that way. I've always, you know, if you focus on how you deliver value, then it becomes very natural that you have to have a team and you have to ask for help because at the level that we operate, no one delivers value alone. And one of the things I I coach a lot of people because the people come to me and say, Well, how do I network, etc. and I'm like, look, don't think about networking. Think about connecting with people that can help you deliver more value or who you can help deliver more value and focus on that as opposed to someone who can get you your next job, because the more value you can contribute to your company, the more likely you're going to get that best next job and I've always thought about that with my clients, right? It's like, what do my clients need? They need me to better understand this. And when I was the general counsel, my, my client was actually the company, and what did they need from me? They needed me to understand the business better, to be a better general counsel. And so that focus on value has really been, I think, a big part of my career trajectory.

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