Nike has been celebrating its 50th anniversary over the past year, and doing so in style: Its revenue grew 19% in 2021, while profits more than doubled. The maker of athletic footwear, apparel, and equipment benefited from a spike in e-commerce sales, and from the fact that people are spending more time wearing “athleisure” attire in the remote-work era. Nike has been one of the more aggressive brands in establishing a metaverse presence: In November 2021, Nike launched a showroom and gaming platform on the popular immersive gaming site Roblox, which has since attracted more than 7 million visitors.
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