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Get insights into Miele including business profile, stock information, news, and rankings from Fortune.

Miele Company Profile, Stock Price, News, Rankings

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Miele | Fortune

Miele Company Profile, Stock Price, News, Rankings | Fortune

Annette Clayton, President and CEO, North America, Schneider Electric 
Anjali Sud, Chief Executive Officer, Vimeo 
Laura Miele, Chief Operating Officer, Electronic Arts

Most Powerful Women 2021 - The Cultural Impact Of New Technologies 

Leadership

Annette Clayton, President and CEO, North America, Schneider Electric 
Anjali Sud, Vimeo 
Laura Miele, Chief Operating Officer, Electronic Arts

The Cultural Impact Of New Technologies 

Miele discusses how EA is ensuring representation in games and company culture, as well as some of the challenges the company faced during the early days of the COVID-19 pandemic.

Catching Up with Electronic Arts COO Laura Miele

Tech

EA game creators use an inclusion framework for scripts and other elements to ensure diverse stories and characters are represented.

Electronic Arts COO discusses representation in gaming

Watch: Electronic Arts COO discusses representation in gaming

many of our games last year that we're working on. We have been working on for three or four years and so we finished a lot of games last year to get them out to market. And one of our games with Star Wars squadrons were working on and we partner with Disney and lucasfilm, as you would imagine rightfully. So they're very particular about quality, particularly around sound and music. And so we were here, we were april we had didn't have the score done and there is no world in no scenario that we're going to be bringing an orchestra together to finish this score. And so our sound designer and music directors um pulled together and they recorded one instrument at a time and then they brought the score together. And not only did we get an approval from Lucas, we just won an award for this music that they created. It's just unbelievable the perseverance and the resilience that the team demonstrated. We had other scenarios where we have these very large stages where we gather animation data, movement and motion. Happy little balls that go on people's joints and it captures the data and the motion capture. Well of course, we couldn't be in these stages and people didn't have these in their home. So we had these X suits that we would send to people's homes and they were able to put them on their kids, on their spouses, on their answer, whatever and collect their data from the motion from people wearing these suits to put in the game. So they got very creative about how to keep the train on the tracks to get the game's done well, diversity and inclusion is Super important to us. Very personal for me. We created a women's ultimate team ERG. About five years ago in the company and we have 2200 members in the organization. And that organization created an inclusion framework for our game creators to use and what it is essentially as we were so inspired by the Gina Davis Foundation and the work that she has done to audit gender representation of characters. So we created something similar to be intentional and to thoroughly evaluate how representation is showing up in our games. And it's been an incredibly powerful tool for us to evaluate really early on in our game development and our game creators essentially take the inclusion framework and they run their dialogue scripts, characters worlds through the inclusion framework. We haven't necessarily set quotas or numbers. I just want I just want to creators to be intentional about what they're creating and how we're showing up in the world. And it's been incredibly powerful. I think we've progressed in advance far faster than we would have without the inclusion framework. And I also believe we have done more than we would have if we have had set numbers. And so I think I think the creators are so inspired by inclusion diversity equity um that they use the framework to evaluate how they're how they're showing up in the world. Mhm. I think culture matters a tremendous amount were very clear about a zero tolerance policy around harassment, misbehavior in our culture. And we created a very robust framework around communication and if you see it, Speak it, what's happening to you, having someone else until we have many avenues that people can communicate to us, what's going on in the company. I also believe that it starts with leadership, 50% of my team that we're running studios where women and I believe that you have to set the standard of the example and two of those women on my leadership team, half of their leadership team where women, if you can see it, you can be it. I wanted to start there and so I think it's incredibly important for that to cascade into our organization. Okay, okay, Those platforms are providing a service that I think is meaningful to our players over the pandemic. I have twin 17 year olds and they spent a lot of time in their room and I would go into my son's room, open the door after the shock and horror of seeing his messy room. I would notice that he was playing games with his ipad, you have Facetime up and then his iphone, he would have just called up and then you have the game up and it was just staggering to me that he didn't have an experience, it was all integrated in. And so I just see so much opportunity potential for us to streamline and integrate, that it's an area that we're spending a lot of time in the focus of streamlining social interaction and social experience, that you can visually see your friends, you can communicate outside of the game about the game and then have the in game experience. I think there's a significant opportunity and path ahead for us to bring this together and make it more seamless for players. Mhm.

Miriam Daniel, Vice President, Echo Devices, Amazon
Laura Miele, Chief Studios Officer, Electronic Arts
Gregg Renfrew, Founder and CEO, Beautycounter
Moderator: Kristen Bellstrom, FORTUNE

MPW Summit 2020: Unleashing Creativity

Uncategorized

How do we rethink the creative process for an era of remote work? And what new and dazzling developments might emerge from this unprecedented time?

[ MUSIC ] Gaming is the number one form of entertainment in the world. We've surpassed the revenue of the movies and TV and music. I think we're at about $ 130 billion as an industry. It's a very core motivation that video games fulfill. So I've been at Electronic Arts for close to 24 years, and I've had the privilege of having many roles at the company. And and we bring games such as EA Sports battlefield, the [ UNKNOWN ] Plants vs Zombies to life and it's just a real privilege to Work at this organization, and we exist to inspire the world to play, and when you are in the business of inspiring the world, it means the world, and you need to ensure that you have diverse and inclusive content for everyone to play, and for everyone to connect with I have actually always been a gamer, from board games to my computer lab. I used to beg my parents for family game nights every week. There were years, about ten years ago where I would often go in as a male aviator because I played a lot of MMO. I played a lot of online Mind games and going on as a women I would get targeted at times. So I'm about two or three years ago I created an employee resource group called women's Ultimate Team. It was really meant to create a sense of community and a sense of belonging for women in our organization. And we had heard Geena Davis speak at a conference and through her Institute For gender diversity in media, we were incredibly inspired to think about how we could apply this idea to gaming. And so we quickly went to work and started the process of this. And what the process is, it's a framework. Of questions and guidelines around characters how they're represented in our games? Are the characters heroes, are they villains, are they victims? How the dialogue is written? Is there bias in the dialogue? How game modes are created. And so our teams go through this process and evaluate, are we being diverse and inclusive and are we being intentional about how we're bringing our content into into the world? Oftentimes our ERGs all come together and represent underrepresented groups. And we have 1 % loss for Hispanic and Latina's, we have a black and African American group called beat. [ MUSIC ] We just put a game out called Need for Speed Heat, takes place in a city that's very Miami ESK, and we wanted really rich flavours of Hispanic and Latino community represented. So we have a so most yogi and we had them review clothes and language and colors of cars. And so we were very specific on that group. And of course, there's intersectionality and our women's energy participated as well. But we were really focused on ensuring that we represented this community in a way that we wanted to In a way that it was relevant and resonated with them. [ MUSIC ] I hope that representation expands our audience. It's like, I mean, again, in certain categories and genre there's certainly a higher male portion of players. And so, I'm hoping that we can also help. Players think differently about it. I think that having inclusive and diverse characters or diverse characters people see themselves in games and are more open to actually playing them and experiencing them. And I just have to believe that the more diverse our players are, that the better that will get, that the better that will be [ MUSIC ] [ BLANK_AUDIO ]

Characters for Everyone: EA's Resourceful Approach to Making Games More Inclusive

Entertainment

The company is using employee groups to review games.

EA's Resourceful Approach to Making Games More Inclusive

Head of Worldwide Studios, Laura Miele, reveals how the company is using Employee Resource Groups to review games.

Miele

Miele in Fortune Rankings

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