LEGO Group

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The European edition of the Fortune 500, ranking companies by revenue.

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The first-ever European edition of the Fortune 500, ranking companies by revenue. 

F500 Europe Lego Museum opens in Poland

LEGO Group ranks 367 with $9.1 billion in revenue (up 4%). The Denmark-headquartered toys and sporting goods company has 27,338 employees and made a profit of $1.9 billion (down 7.8%).

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CTW 2021-14-LEGO

Over the past six years, a team of more than 150 employees at Lego’s headquarters have tested hundreds of different plastic formulations as they worked toward the holy grail: a Lego brick made from recycled or renewable materials. In July, Lego announced a breakthrough, unveiling a prototype made from recycled PET plastic sourced from discarded bottles. Researchers ground the plastic into flakes and combined them with additives to strengthen the material so it had the “clutch power” that Lego pieces are known for (see the photo above). The company still has testing to do—like figuring out how to get the bricks the right color—but hopes to have them on the market within 18 to 24 months. The implications are massive for Lego, which last year generated nearly $7 billion in revenue. The company uses more than 100,000 tons of plastic in the 100 billion Lego “elements” (from bricks to little plastic people) it produces annually, and a single one-liter bottle can produce 10 two-by-four stud Lego pieces. The efforts are part of a broader commitment: Lego said in 2020 it would invest $400 million over three years in sustainability efforts. Single-use plastic bags are being phased out from its packaging, and flexible pieces are now made from a plastic derived from sustainably sourced sugarcane.  
 
—Beth Kowitt

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Get insights into LEGO Group including business profile, stock information, news, and rankings from Fortune.

LEGO Group Company Profile, Stock Price, News, Rankings

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LEGO Group | Fortune

LEGO Group Company Profile, Stock Price, News, Rankings | Fortune

Beth Greenfield

Deloitte is now offering employees a unique wellness benefit: subsidized Legos

/well/2025/06/13/deloitte-subsidized-legos-wellness-benefit/

Emma Burleigh

This Gen X CEO runs Eventbrite, the ticketing platform that has sold over two billion tickets—she loves Legos, hypnotherapy, and skin-care gadgets

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Chris Morris

F1 shows off full-size Lego racecars at its Miami GP drivers’ parade

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Prarthana Prakash

Lego opens a $1 billion factory in Vietnam as global demand for its brick toys flourishes

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Aliens, rovers and energy crystals: How Lego’s obsession with detail has kept fans hooked for 92 years and counting

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Phil Wahba

From Tide Pods to Coach bags, how Fortune 500 companies use museums of their hits and misses to drive success

https://fortune.com/2024/06/04/corporate-museums-fortune-500-product-archives-procter-gamble-coach-delta-walmart/?itm_source=parsely-api

https://fortune.com/well/2025/06/13/deloitte-subsidized-legos-wellness-benefit/?itm_source=parsely-api

Ryan Hogg

Lego’s $25 billion family dynasty got richer last year after fourth-generation heirs took control of Danish toymaker's empire

https://fortune.com/europe/2024/04/02/legos-25-billion-family-dynasty-richer-fourth-generation-heirs-danish-toymaker-kirk-kristiansen-merlin/?itm_source=parsely-api

Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come

https://fortune.com/europe/article/lego-kids-toys-kidults-sales/?itm_source=parsely-api

How one of Europe’s largest insurers is trying to make waves with Gen Z

https://fortune.com/europe/article/europe-largest-zurich-insurance-gen-z/?itm_source=parsely-api

Tim Brooks of Lego Group outlines Lego’s current environmental initiatives.


Change the World 2021: Lego

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Change the World 2021: Lego


legos current environmental initiatives are really all around two main aspects, one around climate and one around materials were rolling out solar panels across all of our factories. You know, we're building offshore wind farms through our parent company, Kirkby and doing lots of great stuff because the technology is is more known and we know how to mitigate our climate impact from our energy use. But on the materials, that's where it's more of the moon shot, we're looking at alternative sources for plastic. So either from recycled materials, which is our recent P. E. T. Bottles prototype or from bio based materials. So naturally sourced plastic materials, for example, sugar cane, which is our plants from plants, Elements that we released in 2018. We've never used PT before. So that's one of the main challenges. It's so it's a first for a number of different reasons, you know. First time of use pT first time we're using recycled materials, it's a little bit softer than A. B. S. Plastic, which is the material we use for about 80% of our bricks. So we had what we call an impact modifier to that as well and you know, at the moment it's in a light gray color. We're also trying to work out how to color that brick better. Um but yeah, so lots of lots of technical challenges there, but ultimately our long term goal is to have all of our bricks made from uh sustainable plastic by 2030 And to remove single use plastic from all our products and packaging by 2025. The majority of the single use static in our boxes today are what we call pre packed bags so that the numbered bags that contain all of the bricks that help, You know, Children and adults have this great building experience. So we're replacing those with paper bags. We have a couple of trial products out there in the market and over the time between now and 2025 will replace all of those single use plastic bags with paper bags. And that will be sort of fsc assured paper as well. And obviously our boxes already are fsc certified. That's a cardboard box. It's pretty sustainable. And over the years we've shrunk the size of that box as well by about 18% to take out some of the excess air, so making it more efficient and better use of resources. We're also saying to people, once you finished with your lego bricks, if you pass them down and you're thinking about putting them back into the loss, you know, we want people to share and pass those bricks on. We have a program called replay and replay is in the U. S. And Canada and you can print off a label from our website for free, put it on a shoe box or whatever, fill it with lego and we'll take the lego back again all for three. Well process it, clean it up and we'll give it to charity. We really want to encourage people to enjoy lego to click it together to enjoy the compatibility, but also to pass it on to other people. And I think that's how we can also address sustainability. You know, more play with less impact. Mm. Mhm.

LEGO Group

LEGO Group in Fortune Rankings

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