John Hancock

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In 2015, the financial services giant instituted something that was new at the time: a program that would offer life insurance customers lower premiums and other rewards if they met certain health-improvement benchmarks. Ten years in, John Hancock Vitality (JHV) has shown some promising results. According to the company, 63% of JHV members with high cholesterol, 52% of those with high blood pressure, and 37% with high glucose (a warning sign of diabetes) brought their numbers into healthy ranges, motivated in part by their policy’s incentives. About 15% of members who were overweight got their weight down to “normal.” And almost 90% reported getting some kind of financial savings.

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