Impossible Foods

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Impossible Foods Company Profile, Stock Price, News, Rankings

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Impossible Foods | Fortune

Impossible Foods Company Profile, Stock Price, News, Rankings | Fortune

Jenni Hibbert, Global Managing Partner, Heidrick & Struggles
Debbie Messemer, Board Member, Allogene Therapeutics, Carbon, PayPal
Sukhinder Singh Cassidy, Founder and Chairman, theBoardlist; Board Member, Urban Outfitters, Upstart
Vanessa Wittman, Chief Financial Officer, Glossier; Board Member, Booking Holdings, Impossible Foods
Additional speakers to be announced
Moderator: Pattie Sellers, FORTUNE

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[MUSIC PLAYING] Before Impossible Foods came along, the problem was framed as creating meat-like products for people who wanted to reduce or eliminate meat from their diets. And that made the design spec basically to just-- you don't have to be better than the cow. You just have to be better than the next best veggie burger. It's a completely different problem. OK? And because our company was founded with a very explicit mission, which is to completely replace animals in the food system by making products that consumers prefer to the products they get from animals. I want meat lovers to be able to get all the meat they want, OK? But I want to replace animals as the technology that we use to produce meat. So animals as a technology. Yeah, it's like when the automobile industry came along, it was not, we want to replace transportation. It's that we want to replace the horse as the power system for transportation. We don't want to take away meat from meat lovers. We want to give them the best meat they've ever eaten, but not use animals to produce it, with all the catastrophic environmental impact of that technology. 

Insights: Impossible Foods CEO Wants to Replace Animals–Not Meat

They're one of the fastest-growing meat-substitute makers.

Impossible Foods CEO Wants to Replace Animals–Not Meat

A discussion with the founder and chief executive of one of the world’s fastest-growing meat-substitute makers, Patrick Brown of Impossible Foods. (September 2019)

before impossible foods came along. The problem was framed as creating meat like product for people who wanted to reduce or eliminate need from their diet. And that made the design specs basically, just you just you don't have to be better than the cow. You just have to be better than the next best veggie burger. It's a completely different problem, okay? And because our company was founded with a very exclusive mission, which is to completely replace animals in the food system by making products that consumers prefer to the products they get from animals. I want meat lovers to be able to get all the meat they want, okay, but I want to replace animals as the technology that we use to produce me the animals around the technology. Yeah, it's like when when the automobile industry came along, it was not. We want to replace, you know, transportation. It's that we want to replace the horse as the power system for transportation. We don't want Oh, we don't want to take away meat from meat lovers. We want to give them the best meat they've ever eaten but not use animals to produce it. With all the catastrophic environmental impact of that technology,

[MUSIC PLAYING] I just don't think China can afford to have the kind of livestock, animal agriculture as do some of the developed markets do, like the US, simply because if you look at China-- so China nowadays consumes more meat than any other country, so responsible for one quarter of the global meat consumption and one-half the global pork consumption. And-- One-half? One-half, yeah. So that definitely poses very serious environmental challenges to China on various fronts, like water, arable land, transportation, greenhouse emissions, all different type of environmental challenges. So that's the reason, that's the logic behind what we do as an impact investor and also accelerator incubator. But at the same time, we understand from a consumer's perspective, especially mainstream meat eater's perspective, these do want quality meat products. So you cannot tell them stop eating meat, right? Be environmentally friendly. That's not what we do. But we want to identify, engage, and invest in the kind of entrepreneurs who know how to come out with the good quality products, alternative protein products. And so the mainstream meat eaters, they can continue to have good food, gourmet food. But at the same time, they can also become part of China's environmental solution. 

Insights: Plant-based Meat Alternatives Are Key to Greener China

Dao Foods CEO on the Environmental Impact of China's diet.

Plant-based Meat Alternatives Are Key to Greener China

Dao Foods CEO on the Environmental Impact of China's diet. (November 2019)

I just don't think China can't afford to have the kind of livestock animal agriculture, as the developing markets do like the US simply because, you know, if you look at China so, China nowadays consumes more meat than any other country. So response for 1/4 up the global meat consumption on 1/2 the global poor consumption and half 1/2. So that's definitely opposed the very serious environmental challenges thio China on various fronts like water, arable land, transportation, you know, greenhouse emissions or a different type of but environmental challenges. So that doctor reason not that logic behind what we do as the impact investor and we're so accelerator incubator. But at the same time, we understand from a consumer's perspective, especially mainstream meat eaters perspective these you want quality meat products so you cannot tell them, you know, stop beating me, right? The environmental friendly. That's that's not what we do. But we want thio, identify, engage and invest in the kind of entrepreneurs who know how to come out with good produce, food quality products, attorney protein products, you know, and you know, so the mainstream media eaters that can continue thio have good food, uh, gourmet food. By the same time, they can also become part of China's environmental pollution

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