Last but not least, the social media player’s underlying business remains strong. And new business opportunities continue to emerge: A global e-commerce strategy (including WhatsApp Pay) shows signs of promise, for example. Analysts project 17% to 20% future, long-term growth. At the same time, reputational risk is high—as is the very real threat of regulatory crackdowns across different regions, including the United States. Perhaps even more ominous, the Facebook core product is seeing declining engagement levels with younger demographics. In short: There is a reason the social network is on this list, but also a reason it comes in at No. 50.
Future 50As of 12/3/20
|Year||Revenues ($M)||Profits ($M)|
Facebook has secretly been draining your phone battery to test features, former Meta employee claimsJanuary 31, 2023, 1:09 PM UTC
Facebook parent Meta pays record $725 million to settle Cambridge Analytica scandalDecember 23, 2022, 3:03 PM UTC