Last but not least, the social media player’s underlying business remains strong. And new business opportunities continue to emerge: A global e-commerce strategy (including WhatsApp Pay) shows signs of promise, for example. Analysts project 17% to 20% future, long-term growth. At the same time, reputational risk is high—as is the very real threat of regulatory crackdowns across different regions, including the United States. Perhaps even more ominous, the Facebook core product is seeing declining engagement levels with younger demographics. In short: There is a reason the social network is on this list, but also a reason it comes in at No. 50.

Jakub Porzycki—NurPhoto via Getty Images

Company Information

As of 3/29/23
Country
U.S.
Headquarters
Menlo Park, Calif.
Industry
Internet Services and Retailing
CEO
Mark Zuckerberg
Company Type
Public
Ticker
META
Revenues ($M)
$116,609
Profits ($M)
$23,200
Market Value ($M)
$479,561
Employees
86,482
Figures are for fiscal year ended Dec. 31, 2022. Market value as of March 8, 2023. Sources: S&P Global; Bloomberg.

Future 50
As of 12/3/20

Overall Score
15
Sector
Communication Services

Historical Data

YearRevenues ($M)Profits ($M)
2019$62,604$17,064
2018$48,497$19,063
2017$33,173$13,155
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