Ello Technology

Ello Technology in Fortune Rankings

Change the World
Change the World 2024

Millions of American children are unable to read proficiently at their grade level, and education interruptions at the height of COVID-19 set many of them back even further. After watching her own daughter struggle with reading instruction during the pandemic distance-learning era, child psychologist Elizabeth Adams teamed up with two partners in 2020 to cofound Ello, with the aim of using artificial intelligence to make one-on-one reading tutorials easily available. 

Ello uses generative AI to create books—more than 700 titles so far—that kids from kindergarten through third grade can access via a mobile or tablet app. The app uses speech-recognition AI to listen to and coach children as they read aloud. The startup says about 30,000 kids have read upwards of 600,000 books from its growing library, with larger-than-average shares of those readers coming from lower-income households or homes with non-English-speaking parents—households that would otherwise struggle to find or afford tutoring.