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eBay runs online marketplaces that connect buyers and sellers in the United States, the United Kingdom, and other international markets. Its platforms enable users to list, sell, and buy a wide range of physical merchandise, both new and used. eBay, which was founded in 1995, has experienced active user number declines in recent years but still maintains strong historical strengths in “focus categories” such as trading cards and automobile parts.

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Ebay (EBAY): Company Profile, Stock Price, News, Rankings

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Ebay

ebay

Good day, everyone. My name is Megan, and I will be your conference operator today. At this time, I would like to welcome you to the eBay Second Quarter twenty twenty five Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.

If you would like to ask a question during this time and have joined via the webinar, please use the raise hand icon, which can be found at the bottom of your webinar application. At this time, I would like to turn the call over to John Egbert, Vice President of Investor Relations.

Good afternoon. Thank you all for joining us for eBay's second quarter twenty twenty five earnings conference call. Joining me today on the call are Jamie Iannoni, our Chief Executive Officer and Peggy Alford, our Chief Financial Officer. We're providing a slide presentation to accompany our commentary during the call, which is available through the Investor Relations section of the eBay website at investors.ebayinc.com. Before we begin, I'll remind you that during this conference call, we will discuss certain non GAAP measures related to our performance.

You can find the reconciliation of these measures to the nearest comparable GAAP measures in our accompanying slide presentation. Additionally, all growth rates noted in our prepared remarks will reflect organic, FX neutral, year over year comparisons, and all earnings per share amounts reflect earnings per diluted share unless indicated otherwise. During this conference call, management will make forward looking statements, including, without limitation, statements regarding our future performance and expected financial results. These forward looking statements involve known and unknown risks and uncertainties. Our actual results may differ materially from our forecasts for a variety of reasons.

You can find more information about risks, uncertainties, and other factors that could affect our operating results in our most recent periodic reports on Form 10 ks, Form 10 Q, and our earnings release from earlier today. You should not rely on any forward looking statements. All information in this presentation is as of 07/30/2025. We do not intend and undertake no duty to update this information. With that, I'll turn the call over to Jamie.

Thanks, John. Good afternoon, and thank you all for joining us today. I'll begin with highlights from the second quarter. Then I'll go deeper on the fundamental drivers of our results and progress against our strategic initiatives. Following my remarks, I will turn the call over to Peggy, our new CFO, who will discuss our financial performance and outlook in greater detail before we open up the call for Q and A.

We delivered another strong quarter in Q2 with all of our key financial metrics exceeding both consensus expectations and the high end of our respective guidance ranges. Our gross merchandise volume grew by 4% to $19,500,000,000 accelerating by over two points sequentially. Revenue grew by more than 4% to $2,730,000,000 Non GAAP operating income grew 8% to $775,000,000 And our non GAAP earnings per share grew 16% year over year to $1.37 These results are a testament to our continued progress in reinventing the future of e commerce for enthusiasts. The fundamental drivers of our return to profitable growth remain intact, while our marketplace has proven resilient to recent uncertainty brought on by tariffs and trade policy changes. Now let's go deeper into the key drivers behind our Q2 performance.

Our focus categories continue to be a significant engine of growth for eBay. In Q2, focus category GMV grew by over 10%, outpacing our core categories by nine percentage points. This momentum was broad based as all of our individual focus categories accelerated year over year during Q2. Collectibles was once again the largest contributor to growth as year over year growth in trading cards GMV accelerated for the tenth straight quarter on the back of continued momentum in both collectible card games and sports trading cards. Interest in Pokemon cards has surged recently with GMV growth in the triple digits for the second straight quarter amid renewed interest from collectors and a particularly strong slate of product releases.

While we expect to start lapping elevated growth in Pokemon in Q4, we continue to see strong secular growth across all our major trading card subcategories. For instance, sports trading cards and The Gathering also accelerated sequentially and GMV growth for each remains in the healthy double digits year over year. Our TCG Player subsidiary is also consistently posting healthy double digit GMV growth and set a new record for weekly GMV during its Mayhem event in Q2, which coincided with the pre release window for the highly anticipated Final Fantasy Universes Beyond crossover. Overall, we remain confident in the durability for the trading cards category even if our growth is not linear from quarter to quarter due to the varying cadence and relative strength of product release cycles. Our strategic initiatives and partnerships have meaningfully contributed to our recent momentum in collectibles as we improve on our industry leading experience for hobbyists.

During Q2, we fully ramped our grading add on solution in The U. S. In partnership with PSA and continue to see healthy attach rates. We introduced bulk selling capabilities for cards added to My Collection to effortlessly populate multiple listings with just a few clicks. We began integrating inventory from Golden Auctions into the eBay marketplace, generating more exposure for these high SP listings.

And our Golden subsidiary acquired Studio Auctions, which expands our offering for collectors of Hollywood and pop cultural memorabilia. Motors, Parts and Accessories, or P and A, also contributed nearly one point of year over year GMV growth for our overall enterprise, driven by strength across our major markets and trade quarters. While we've observed some pressure on direct shipped inventory from Greater China following tariff increases and removal of the de minimis exemption, we've seen increased adoption of Speedpack and resilient growth trends within forward deployed inventory. We also continue to expand buyers' access to well priced supply in key areas like used and green parts, many of which are sourced in their local markets. In The U.

S, we've begun automating the enhancement of fitment data to P and A listings in recent quarters, which exposes them to a larger number of relevant auto part shoppers. And in July, we launched Easy and Free Returns for P and A in The U. S, which enables buyers to easily return eligible purchases for any reason, further improving our leading value proposition for auto enthusiasts. Our luxury and apparel focused categories also contributed positively to growth in Q2. In recent months, we've expanded the number of streetwear and luxury apparel brands eligible for authentication in The U.

S. And in June, we launched luxury apparel authentication in The U. K, covering dozens of the world's most sought after brands. Our Authenticity Guarantee program achieved two significant milestones in Q2, inspecting over 1,000,000 items in a single quarter for the first time and reaching a total of more than 15,000,000 cumulative items processed through our authentication centers. Our momentum in fashion continues to benefit from improved consideration among enthusiasts, which has been amplified by our full funnel marketing strategy.

In May, we sponsored the Met Gala livestream and had a major presence on the red carpet, resulting in nearly 5,000,000,000 earned media impressions. EBay became the first nondesigner brand to dress attendees head to toe, with celebrities like Chappellrone, Emma Chamberlain, and Jeremy Pope wearing pre loved and vintage items sourced from eBay. Our marketing efforts have also benefited from our increased capabilities in generative AI. In recent months, we've started leveraging Gen AI to optimize listing titles in our product listing ads syndicated to Google, resulting in measurably higher quality scores, ranking, and overall performance for these listings leading to incremental GMV. We've also leveraged proprietary models to detect and replace low quality or cluttered listing images with higher quality AI generated alternatives for Google PLAs, which has increased the acceptance rate on these listings and shown a significant lift to GMV.

We're also leveraging generative AI to drive personalized engagement with our customers. In late twenty twenty four we introduced AI generated subject lines and pre headers for personalized CRM emails in The US, which drove a greater than 40% increase in quality visits versus our prior approach. In recent months, we've expanded this feature to The UK and have seen similar results. We're now expanding these personalized emails to more use cases such as abandoned carts and followed seller emails. We've leveraged proprietary LLMs to generate these personalized messages, and our teams have managed to keep GPU utilization costs low by optimizing customer segmentation as we've seen the strongest uplift when focusing on our enthusiast customers.

We're already sending millions of these tailored emails each week and plan to continue leveraging generative AI to personalize more touch points of the customer experience through CRM channels. Our geo specific initiatives represent another key building block for growth in 2025, and we made notable progress on our U. K. Initiative during Q2. Since launching a suite of new capabilities to upgrade the consumer to consumer experience in The U.

K. In Q4, we have seen notably stronger GMV growth trends versus our prior baseline, even after introducing a buyer facing fee in Q1. During Q2, we continued to scale adoption of our managed shipping solution for U. K. C2C sellers as we introduced new features and functionality.

We added package collection services for convenience and a Deliver to Store feature that enables buyers to have their items shipped to any one of over 10,000 every parcel shops or lockers in The U. K, which yields significant cost savings relative to home delivery. In late Q2 we began mandating adoption of managed shipping for all new C2C listings outside of certain edge cases. Over the next few months we plan to continue improving the managed shipping experience by adding new solutions for bulky items and age verified products. We are also planning to expand to thousands more collection and drop off points in The UK and drive awareness of the cost savings and sustainability benefits of adopting these services.

These enhancements build upon the already strong value proposition that managed shipping offers: faster listing times, lower shipping costs, greater transparency from added tracking, and protection against lost or damaged items. EBay Live is another major area of focus and investment in 2025. EBay Live brings our most engaged communities to life, transforming how enthusiasts discover, assess, and compete for high demand inventory in real time. It's a natural extension of our leadership in categories like trading cards, fashion, and luxury goods where trust, storytelling, and scarcity are core to the purchase experience. By layering live commerce on top of our scaled marketplace, we're creating new shopping experiences where sellers can connect directly with their audience and like minded buyers can engage with each other, all while leveraging the sellers, inventory, and demand we already have.

GMV and watch time for eBay Live continues to grow quarter after quarter as we onboard more sellers into the program. EBay Live initially ramped within the trading cards category, but during Q2 we saw accelerating contributions from luxury watches, jewelry, handbags, and pre loved apparel. In May, we formally launched eBay Live in The U. K. Market alongside a major activation at Comic Con London.

Our teams also continue to innovate on the live commerce experience for sellers and buyers. During the quarter, we introduced a redesigned host console for sellers that enables real time edits to listings, item lineup viewing, and a greater number of one click actions to increase sales velocity. In The US, we launched two of our most requested features for eBay Live, auto charge and combined shipping capabilities, which improve trust and reduce friction. We also debuted eBay Live on Tour, a series of in person events bringing eBay Live to the community via trade nights, hobby block parties, and pop culture events. We see eBay Live as a way to harness the power of the vibrant communities that have organically developed on eBay over the past thirty years.

We have already seen significant evidence that live commerce can deepen engagement among eBay enthusiasts and unlock even greater velocity in our strongest verticals, which validates our continued investment in this experience. Turning next to advertising. During Q2 our first party advertising revenue on the eBay platform grew 17% driven by balanced growth across our ads portfolio. Active Promoted Listings made up nearly $1,200,000,000 of the close to $2,400,000,000 total listings on eBay while 4,100,000 sellers adopted a single Promoted Listings product during the quarter. Within Promoted Listings, general ads were the largest contributor to year over year growth in Q2 followed by priority ads and promoted off-site units.

Promoted stores also continue to scale quickly off of a small base. During the quarter, we implemented several optimizations for our ads portfolio that contributed to growth, such as leveraging proprietary models trained on more granular buyer behavior to surface more relevant products and using LLMs to analyze search queries and surface more relevant promoted products. We also extended priority ads to vehicle sellers for the first time, enabling both dealers and C2C sellers to generate more exposure for their vehicle listings. Within payments and financial services, we continue to focus on enhancing buyer choice, reducing conversion friction, and expanding our solutions for sellers. A key highlight this quarter was the successful expansion of our partnership with Klarna into The U.

S. Market on April 1, building on our established global strategic partnership. Following our successful expansion in Europe late last year, Klono's U. S. Launch has surpassed our initial expectations in terms of incremental GMV and new and reactivated buyers.

The average order value on Klono transactions is approximately three times The U. S. Marketplace average. While adoption has been particularly strong in focused categories like P and A, fashion, and electronics. Clarin is also helping us attract a younger demographic with roughly 50% of sales coming from Gen Z and millennial buyers and a higher mix of sales generated by female shoppers.

Beyond Klarna, our other financial services initiatives continue to deliver value for customers. In The U. K. Our eBay balance feature continues to gain traction enabling our several million active UK C2C sellers to utilize their sales earnings for eBay purchases, generating incremental GMV while lowering our payment costs in the process. Our Seller Capital Program continues to empower small businesses with access to crucial funding, having dispersed over $100,000,000 of growth capital year to date to more than 10,000 sellers globally.

Beyond our operational performance, our dedication to the impact and sustainability of our marketplace continues to be recognized. I'm proud to share that eBay was named one of Time World's Most Sustainable Companies and Newsweek's World's Greenest Companies 2025, underscoring our unwavering commitment to e commerce and a healthier planet. Our purpose driven community also continues its incredible work, notably through the eBay Foundation's One Good Thing campaign, where more than 8,500 volunteer hours and over $790,000 were donated by employees and the eBay Foundation to over two fifty nonprofits globally, truly embodying our mission to create economic opportunity for all. In closing, Q2 was another strong quarter for eBay, demonstrating the continued momentum of our strategy and resilience of our marketplace. Focused categories remain an engine of growth for our marketplace and accelerated to 10% GMV growth.

Our U. K. Business is benefiting from a similar playbook being deployed at the geographic level with GMV growth comfortably above our baseline before our investments in overhauling the C2C experience. AI continues to fundamentally change the eBay experience for customers as we streamline the listing experience, improved the efficacy of search to connect the right buyers and inventory, created more inspirational shopping experiences and enhanced trust throughout our marketplace. Additionally, we are increasingly leveraging AI to improve effectiveness of our advertising products and marketing and personalize our CRM communications with our enthusiast customers.

We also continue to invest in medium and longer term initiatives like eBay Live and our vehicles business enabled by the acquisition of Caramel, which are contributing modestly to GMV in 2025, but represent significant opportunities in the years to come. As we approach the thirtieth anniversary of eBay's founding in September, I would like to thank our teams for the significant progress they've made in reinventing the future of e commerce for enthusiasts in recent years. Their unwavering dedication toward our mission has kept us firmly on the path towards sustainable long term growth, yielding significant value for our shareholders. With that, I'll turn the call over to Peggy, who will provide more details on our financial performance and outlook. Peggy, over to you.

Thank you, Jamie. I'm incredibly excited to return to eBay and help build on the strong foundation we have in place in order to accelerate our transformation. The opportunity ahead is significant, and I look forward to partnering with Jamie and the rest of our leadership team to drive the next chapter of eBay's growth story. I will begin with the financial highlights of the second quarter. GMV grew 4% to $19,500,000,000 Revenue grew over 4% to $2,730,000,000 Non GAAP operating income grew 8% to $775,000,000 And non GAAP earnings per share grew 16% to $1.37 In addition, we returned approximately $760,000,000 to shareholders through repurchases and cash dividends.

Let's take a closer look at our financial and operating metrics. GMV grew 4% to $19,500,000,000 in Q2 on an organic FX neutral basis. The strength in the quarter was primarily driven by the continued execution of our strategic initiatives and more favorable trends in The U. S, where consumer demand improved through Q2 and the impact of tariffs was more muted than we anticipated. Golden added over 10 basis points of growth in the quarter, and we lapped the acquisition in mid May.

Foreign exchange also provided a tailwind of roughly 170 basis points to spot GMV growth. Focus categories were a key driver of our performance, growing over 10% in Q2. We saw year over year growth rates accelerate sequentially across all focus categories: luxury goods, collectibles, refurbished, sneakers, P and A and apparel. In The U. S.

Market, GMV growth accelerated to 7% and exceeded our expectations due to several factors. Healthy consumer demand drove broad based strength across both focus and core categories with particularly strong performance in trading cards. Our U. S. Results were driven by growth in both sold items and average selling prices.

The increase in ASP was partly attributable to category mix shift and also our expansion of our Klarna partnership to The U. S. Market, which improved conversion on high ticket items. We also observed enhanced efficiency in our lower funnel marketing spend, partly due to competitive dynamics. International GMV grew nearly 2% on an FX neutral basis, with foreign exchange providing a tailwind of more than three thirty basis points to spot growth.

Our investments in The U. K. And Germany have been instrumental in helping us navigate lower growth environments in both countries. Our cross border volume growth in Q2 was similar to Q1 as U. S.

Tariffs have had a limited impact on GMV to date. We did experience some disruption to direct shipments from Greater China to The U. S. Following the elimination of de minimis exemption, but the volume that persisted saw an uplift to ASP. As a reminder, the vast majority of our volume in this corridor is either forward deployed, where tariffs are applied against sellers' wholesale cost, or utilizes our shipping service feedback, which helps sellers and buyers navigate applicable tariffs.

Moving on to our buyer metrics. Our trailing twelve month active buyers were 134,000,000 in Q2, up 1% year over year. Enthusiast buyers remained stable at roughly $16,000,000 and spend per enthusiast buyer continued to grow year over year, reaching nearly $3,200 in Q2. Shifting to our income statement. Revenue grew over 4% to $2,730,000,000 in Q2 on an organic FX neutral basis.

Foreign exchange was a tailwind of nearly 170 basis points to spot growth. Our take rate was 14%, up modestly year over year. Advertising, shipping and financial services contributed positively to take rate, which was offset by our UK C2C initiative and mix shift across our categories and geographies. On a sequential basis, UK C2C improved overall take rate by over 20 basis points in Q2, benefiting from a full quarter of buyer protection fee contribution and our managed shipping ramp. Advertising revenue was $482,000,000 representing GMV penetration of nearly 2.5%.

Within the eBay platform, first party ads grew roughly 17% to $455,000,000 We continued to deprecate legacy third party display ads, which declined by 43% to $8,000,000 Off platform ads grew 46%, reaching $19,000,000 Non GAAP gross margin expanded by over 20 basis points year over year as pressure from shipping initiatives, traffic acquisition costs related to promoted off-site ads and depreciation expenses was more than offset by cost of payments efficiencies as we lapped onetime tax expenses in the prior year. Our non GAAP operating margin was 28.4%, up roughly 50 basis points year over year as volume leverage and contributions from advertising, financial services and marketing efficiencies offset headcount related costs, our UK C2C initiative and M and A expenses. Additionally, FX represented a 40 basis points tailwind to operating margin in Q2. Non GAAP earnings per share was $1.37 up 16% and GAAP earnings per share was $0.79 up 77%. The higher GAAP earnings growth rate was primarily due to the lapping of investment losses a year ago.

Moving to our balance sheet and capital allocation. Free cash flow was negative $441,000,000 in line with our expectations due to roughly $935,000,000 of cash outflows in the quarter relating to taxes on equity investment sales last year and our final repatriation tax payment. We repurchased $625,000,000 of eBay shares in Q2 at an average price of $71 and paid a quarterly cash dividend of $134,000,000 in June or $0.29 per share. At the end of the quarter, we had cash and non equity investments of $5,400,000,000 and gross debt of $6,700,000,000 on our balance sheet. Our equity investments were valued at over $900,000,000 In May, we received approximately $225,000,000 from Orulia's shareholder distribution.

This return of capital reduced the carrying value of our Orulia investment to approximately $650,000,000 at the end of Q2. Turning to our outlook. While the environment remains uncertain, our business has performed well in July, reflecting sustained healthy consumer trends in The U. S. And continued execution of our strategic initiatives.

For the third quarter, we expect GMV between 19,200,000,000 and $19,600,000,000 representing FX neutral growth between 35% year over year. Based on current exchange rates, we estimate FX would represent roughly 170 basis points of tailwind to spot GMV growth. While we have largely navigated the impact of tariffs to date, our guidance range does contemplate potential disruptions from impending tariffs and the potential elimination of de minimis exemptions on other trade corridors. We forecast revenue between 2,690,000,000.00 and $2,740,000,000 implying FX neutral growth of 3% to 5%. Based on current exchange rates, we estimate an FX tailwind of roughly 120 basis points to spot revenue growth.

On a sequential basis, this implies take rate is roughly flat as advertising and managed shipping monetization are expected to be offset by an FX headwind of 10 basis points and some additional pressure from mix shift. We expect non GAAP operating margin for Q3 to be between 26.627.1%, representing non GAAP operating income growth between 26% as reported. We remain focused on maintaining a disciplined balance between top and bottom line growth as we invest for the future. Given the year to date strength in our business, we intend to reinvest a portion of further top line upside and strategic initiative aimed at driving long term value for shareholders. We forecast non GAAP earnings per share between $1.29 and $1.34 representing year over year growth between 812%.

Next, I'll share some updated thoughts on the full year. For 2025, our GMV is tracking towards the high end or slightly above our prior expected range of low single digit FX neutral growth. We continue to view much of the year to date strength in our business as durable, particularly the momentum within focus categories and contributions from other strategic initiatives. However, our outlook for the remainder of the year contemplates several mitigating factors to recent GMV trends. First, we faced tougher year over year comparisons in Q4 overall due to an especially strong holiday season.

Second, we anticipate some potential moderation in trading cards growth in Q4, which improves substantially in late twenty twenty four due to an exceptionally strong series of product releases. Third, we will lap an acceleration in UK C2C volume as we launched our initiative in October. Lastly, we continue to contemplate a range of scenarios regarding tariffs as new trade policies are announced and implemented. We forecast revenue growth modestly higher than GMV for the full year on an FX neutral basis, driven by advertising, shipping and financial services. We expect non GAAP operating income growth between 45% year over year on an as reported basis, which includes the impact of several unique headwinds to non GAAP operating margin outlined in our earnings presentation.

We forecast capital expenditures to be between 45% of revenue for the full year and expect our non GAAP tax rate to remain stable at 16.5%. We now expect reported free cash flow of approximately 1,500,000,000 in 2025, which includes a headwind of $935,000,000 from the unique tax items noted earlier. On a normalized basis, free cash flow is expected to be comfortably north of $2,000,000,000 We are now targeting share repurchases of approximately $2,500,000,000 for the full year. Additionally, our Board declared a quarterly dividend of $0.29 per share for Q3 to be paid in September. Based on these assumptions, we now expect non GAAP earnings per share growth between 1012% year over year in 2025.

Before we start Q and A, I'd just like to reiterate how thrilled I am to be joining as eBay's CFO and helping lead the company into our next stage of growth, focusing on categories where we are uniquely positioned to win. What I've seen so far has been impressive and energizing from the level of innovation and collaboration of our teams, the increased focus on serving the needs of our customers and our deep commitment to connecting people and building communities to create economic opportunity for all. We are uniquely positioned to thrive in this next stage of growth. We have a strong balance sheet, clear strategic priorities and a world class team. My focus will be on driving operational excellence and disciplined allocation of capital to support our longer term growth ambitions, unlocking significant value for our shareholders in the process.

And I look forward to meeting our shareholders and analyst community soon. With that, Jamie and I will now take your questions.

We will now begin Q and A for today's session, and we'll be utilizing the raise hand feature. If you'd like to ask a question, simply click on the raise hand button at the bottom of your screen. If you have dialed in, please press 9 to raise hand and 6 to unmute. Once you've been called on, please unmute yourself and begin to ask your question. Our first question will come from Eric Sheridan with Goldman Sachs. Please unmute your line and ask your question.

Thanks so much for taking the question. Hopefully, you can hear me okay. Peggy, first, congrats on the new role and look forward to working with you going forward in it. Jamie, maybe a quick question on what you saw in the quarter and how to think about going forward with respect to marketing. There's been a lot of talk about elements of reduced competition in some of the lead gen or the performance marketing channels in the quarter.

Wanted to get a little bit more granularity on what you saw in terms of return on marketing spend. And then when you look at where the world might be going with respect to AI agents or even agentic browsers, How do you think about repositioning or positioning the company more broadly, for where traffic generation might come from when you look out over the next couple of years? Thanks so much.

Yeah. Thanks, Eric, and and good to hear from you. So first on the on the marketing side, look. We had a real full funnel approach over the course of the quarter, some great upper funnel campaigns that we were running throughout the globe, and then, you know, supported by some in person events like at Met Gala and what we're doing with fashion with Emma Chamberlain and Chaparral and just head to toe in eBay, what we're doing in f one. Know, specifically as it relates to lower funnel, which I think is where your question was going, we did see some ability to lean in due to the competitive dynamics and saw some efficiencies there in the marketplace.

As you know, we're less reliant on kind of lower funnel and paid search than other players given how much of our traffic is organic, but we we were able to kind of see some efficiencies in our spend over the course of the quarter. Relative to AgenTek Commerce, we think AI represents a really significant opportunity for us because the technology can really accelerate personalization and relevance for our customers. And we have a multipronged strategy to ensure that we continue to thrive as agents become more pervasive, really remaining a destination for enthusiasts by doubling down on the breadth and depth of non new and seasoned inventory we have, investing in in specialized experiences for key verticals, and focusing on, you know, kind of continued innovation in new community experiences like eBay Live. Second is, you know, I think our focus category strategy that we've had and the value added services that we built really help us, be the seller platform of choice. Whether that's the, you know, physical authentication, we just hit 15,000,000 items authenticated.

We did 1,000,000 in this quarter alone or our guaranteed fitment or the frictionless payments pieces really creates a unique and compelling offering for buyers and sellers. Lastly, I'm excited by the work that we're doing on our own agentic capabilities on platform. We recently announced an AI shopping assistant that we've been working on and testing. We've got other specialized agents across the experience. You know about the work that we're doing in magical listing to really kind of unlock the closet, etcetera.

So ultimately we believe our scale, our unique inventory and our differentiated value proposition as well as accelerating our own AI capabilities position us extremely well to thrive in an agent e commerce future.

Our next question will come from Michael Morton with MoffettNathanson Research. Please unmute your line and ask your question.

Hi there. Thanks for the question. First one I wanted to start with, I I really appreciate the details on the category performance, and it leads into probably the most frequently asked question we get from investors. And when they think about an eBay future and the reacceleration of GMV growth, they always ask what category growth they're underwriting in that thesis. And you've done really well, obviously, in collectibles and p and a.

I But wonder if you could maybe shine a light on what your expectations are as the drivers of future growth. I mean, I would expect you to say broad based, but if there's any categories you could call out that you're looking to going forward. And then following up on your remarks with AI, just curious. I know it's very early days, but the traffic you're seeing coming from AI search to eBay, are those buyers behaving differently? Are they converting at higher rates?

Are they spending more or less time, on the marketplace? Anything around that would be really interesting. Thank you.

Yeah. So first on your category point, Mike, I think, you know, we really believe it's existing focus categories that we've launched and then ones that we, you know, still haven't launched to date. So if you look at our focus category performance, you know, it was plus 5% in '24, 6% in q one, and then 10% this quarter. It was really across the board strength in all focus categories. You know, called out collectibles and strength we're seeing there, P and A.

And think about these, these are categories that we've launched a while ago. And I've always said, you know, in addition to launching new categories like we're doing with fashion, we're reinvesting in categories that we've already launched because we like the ROI of the investments that we're seeing. And collectibles is a good example where, once again, we innovated with the partnership of what we're doing with PSA in parts and accessories this quarter. We launched a number of new features like free and easy returns in The US, and expanded fitment. And we have five categories on the platform that are over 10,000,000,000, and we think all of them are relevant for our focus category playbook.

At the same time, the horizontal efforts that we've been making, especially around innovations in AI, have helped us both in focus categories and in core categories. And so we're pleased with what we're seeing there and the investments that we're making and how that's paying off. With your respect to your question about kind of agentic commerce, I would say it's small at this point, but it is, you know, it has a nice growth rate. It's growing pretty decently. I'd say the one thing that I would call out is users are coming to eBay with a high shopping intent, so we see that in terms of the traffic.

And that's consistent with, you know, our strategy, which is eBay has really unique inventory. We've been leaning into non new and seasoned and refurbished. I talked now last quarter, that's up to 40% of the inventory that's being sold on the platform, combined with the unique kind of value added elements we do around authenticity guarantee, guaranteed fitment, etcetera, really kinda helps drive that shopping behavior.

Our next question will come from Nathan Feather with Morgan Stanley. Please unmute your line and ask your question.

Hey, everyone. Really encouraging results on the quarter. Two on my side. First, The US showed really particular strength in 2Q. Can't stack rank the the primary drivers of that improvement relative to the international business, and how should we think about the ability for that to persist into the back half?

And then on top of that, you talked about reinvesting some of the year to date upside into strategic initiatives. Can you give us a little more color on what those are and and how it should show up in the p and Thank you.

Yeah. Look. When you look at the the macro environment, US in in q two was more favorable than we expected. Despite the tariff announcements and the elimination of the de minimis for imported goods, consumer demand held up through q two, and we really saw broad based strength across different categories as both our our sold items and our average selling prices grew year over year in q two. And then to your question about versus, you know, international, I would say Europe remains tougher, similar to recent quarters.

We've not seen a meaningful improvement in the European macro environment, though our investments across our initiatives are working and have offset some of the macro trends. Fortunately, our business, I think, is well suited to navigate these conditions, and we remain confident that our emphasis on ecommerce and new non new and seasoned will be a strategic advantage in this environment, especially as consumers prioritize value as they appear to be doing in European markets. You know, related to our h two investments, I'd say it's really across the board. We talked a bit in q one about investing in US pre loved fashion as our newest focus category. We've been investing in the C2C work that we've been doing in geographic specific areas across UK and Germany.

I talked about eBay Live while in the early phase of growth. We think this has a lot of potential, and we like all the early metrics we're seeing in terms of engagement and how sellers are adopting the product. And then finally, I would just say, continuing to invest in AI, the return we're seeing from the investments that we're making in both the customer experience and how our employees are leveraging, AI to make them more effective in their roles, is another key area for us to, to lean into and take advantage of.

Our next question will come from Ross Sandler with Barclays. Please unmute your line and ask your question.

Great. And, Peggy, welcome to the call, to the arena, all the above. So Jamie, just following up on that last question on The U. S. So it didn't sound like given that ASP grew in the second quarter that there was any, like, unnatural benefit from TMU and that channel kind of having problems in The U.

S. Market. Is that fair? And if so and if the strength is kind of based on what you're seeing in collectibles, how much of that's like share gain from gold and some of the other initiatives you guys have done versus just that category being strong? And then the second question is just on not on The US, but just broadly.

So fashion sounds like that's one of the next kind of reskin focused categories. How big could that be in terms of, the opportunity over the next couple of years? Thank you.

Yeah. So look. First on your question on ASP, I think it was, really growth across sold items and ASP. You know, the the areas I'd call out for ASP for us was, you know, a slight increase in forward deployed China based inventory as they replenished at higher tariffs, probably contributed a bit there. The second thing I'd say is that we introduced, or expanded our buy now, pay later partnerships into The US, specifically Klarna, and that helped us drive additional high ASP items and got some boost for that in our US market.

Those items tend to be about, you know, three times the the average of the rest of the marketplace. You know, specifically to your question on collectibles, it was sold items primarily with a little ASP boost in there and things like Pokemon, etcetera. But it was really kind of across the board, and it's not just Pokemon. We saw strength in in Magic the Gathering and in sports trading cards. So lots of different kind of subcategories that were performing well in there, in addition to my other comments.

And then to your question about fashion, I'm very excited about the potential in fashion. If you think about it, we do over $10,000,000,000 in fashion on the platform. And I think especially with generative AI capabilities, we're bringing kind of new ways to discover, to explore, and to find items on the platform. And, you know, we've been a great source of pre loved fashion, for a very long time because of the inventory that we have on the platform, the unique value, and being the kind of real unlocker of that supply. So what I'm excited by is to bring these new technologies like the Explore technology, which we've now put in kind of our key pages within fashion.

I'm excited to see how brands are leaning in with direct sales on the platform. I talked about our marketing, about how we're using influencers. Have, literally at the Met Gala, Chaparron dressed head to toe in eBay. That's never happened before that it's done by a non designer. And so really kind of across the board changing in that category.

I think we're just getting started with the sense of the improvements that we can see in that category. So overall, I feel really good about, across the board, about what we're seeing in focus categories, but it but, excited we're bringing some of the elements from The UK to The US in fashion specifically.

Our next question will come from Nikhil Divani Please unmute your line and ask your question.

Hi there. Thanks for taking the question. Appreciate it. A follow-up on trading cards. I appreciate that right now demand looks very good for that category.

Is this a market that consistently grows double digits? Or are we in a particularly strong window right now? I guess it would just be helpful to understand what you see as durable growth in trading cards as you look forward beyond the quarter. Then my second is on margins. But I can follow-up after a No, question, Jamie.

Go ahead. Ask your question about margins, then I'll answer it.

Sure. Just the last few years has been this reinvestment cycle, mix shift, GMV pressure, all of that probably has been a headwind to margins. If this business is now growing low single digits to mid single digits consistently, do you just get the natural benefit of positive operating leverage? And does that naturally just start to push margins up again? Thank you.

Yeah. So, look. First on on, trading cards and in collectibles, know, growth has never been linear, so it will ebb and flow based on, you know, various factors. You know, release calendars, the caliber of rookie classes, chase cards for, you know, major stars. And so, you know, since late last year, we've seen an exceptionally strong series of cards and game series on top of the fundamental improvements, and those fundamental improvements have been key to the growth of the category.

And now how easy it is to get a graded card sold on the platform or to get an ungraded card, graded there. And so, you know, while the recent strong of strong releases may moderate and will face a tougher year over year comparison later this year, as Peggy talked about, we continue to believe in the long term growth potential of the hobby, and we're going to continue to invest in and improve the experience in collectibles. And eBay Live is probably the greatest example now of kind of another new invention or another new capability we're giving sellers in the overall business. Peggy, do want to take the margin question?

Sure, absolutely. And Kyle, nice to meet What we found is that a high growth margin gives us operating leverage and what we really focus on top line growth because what we find is that when GMV grows we actually get to very healthy margins. We focus a lot on the balance of top line growth and bottom line margins, know, operating income dollars is what we're really after. And we find that, you know, as we focus on the our strategic initiatives, which are really driving accelerated top line growth, that's what gives us very healthy margins, since that's how we've kind of balanced our our philosophy here.

Our next question comes from Colin Sebastian with Baird. Please unmute your line and ask your question.

Great. Thanks. I have a couple of questions as well.

Jamie, congrats on the strong quarter, and and, Peggy, welcome back. So I guess along the same lines of the sustainability of GMV growth question, I'd be curious to hear how important the the active and enthusiast buyer base will be in maintaining that level of growth as you look out beyond this year. And without getting too far ahead here, Jamie, does the performance year to date at all change your outlook for the medium and long term growth potential of the marketplace?

Yeah. So, look, you know, I'm happy with what we're seeing in terms of the GMV growth. And, you know, to your comment on active and enthusiast buyers, active grew 1%, year over year to 134,000,000 in q two, and we like what we saw there because, obviously, the top of the funnel is incredibly important to us. But we are very focused on, you know, enthusiast buyers as they buy 70% of the GMV on the platform and turning those active buyers to enthusiasts, and importantly, making sure that our marketing is focused on attracting enthusiast buyers, to the platform. So we do aim to grow across the funnel, but that's really kind of the, end goal of what we're doing.

And we, you know, we like what we're seeing in terms of the health of our our biometrics. You know, I don't want to get ahead of myself with respect to kind of looking out in future years. What I would tell you is that, you know, I feel like the growth right now is made up of a couple of components. It's obviously the focus category work that we're doing. It's the geo specific investments that we're making in our business, specifically the ones that we're doing in UK and C2C, and it's the the horizontal initiatives.

And what excites me about the horizontals is that they're helping in the focus categories and in the core categories, and that's helping drive, you know, new and reactivated buyers to the platform, helping drive, you know, more engagement and and more retention. And so we're gonna continue to kinda stay on that that strategy, and execute in the playbook, and it's been it's been working well for us.

Our next question will come from Tom Champion with Piper Sandler. Please unmute your line and ask your question.

Hi. Good afternoon, Jamie and Peggy. Jamie, I just I I wanted to ask about total listings volume on the marketplace. It seems like your AI investments, managed shipping payments, you know, all the product improvements have been aimed at lowering listings friction. And I'm just I'm just curious how that is trending and and, you know, maybe the opportunity ahead to to to increase total number of listings?

And then maybe secondly, I don't wanna put words in your mouth. I think your comments suggested some excitement around Caramel. I think that's a newer acquisition, maybe a a 26 opportunity. But just, you know, curious what what you are are seeing with that addition to the marketplace and and and thoughts on the opportunity ahead. Thank you.

Ebay Q2 2025 Earnings Call Transcript | Fortune

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Ebay (EBAY) Q2 2025 Earnings Call Transcript

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