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Senior-living facilities house some of the most vulnerable and high-risk populations. During the COVID pandemic, tales abound of families who can’t visit loved ones and of massive outbreaks among senior citizens. At Baltimore-based Brightview Senior Living, that message didn’t go unnoticed. The firm has invested $5 million since the beginning of the pandemic to procure protective equipment for associates who work with susceptible residents. In the outbreak’s early days, that included scrambling to secure such equipment from nations outside the U.S. at a time when PPE wasn’t always readily available. The company also issued permanent wage bumps for one-third of its frontline workers after issuing up to 20% “hero pay” increases for certain hourly workers at the forefront of dealing with the pandemic.
Courtesy of Brightview Senior Living
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