Bobbie

Fortune partners with global people analytics firm Great Place to Work to analyze survey feedback representing employees from companies across the U.S.

GPTW Millennials-2024-Bobbie

Employees say:&nbsp;"Bobbie really stands behind their employees and works hard to create a culture in which everyone feels welcomed, supported, and valued. The work we do is so important, and I feel privileged to play a small part in enacting big change within the world of infant feeding and care. I can't speak highly enough about the entire team and the mission we are all working towards together."

100 Best Small and Medium Workplaces for Millennials

Fortune partnered with Great Place to Work to analyze survey feedback representing nearly 80,000 U.S. employees.

GPTW Bay Area Small Medium 2024-Bobbie

Employees say:"Bobbie is genuinely the most incredible company I have ever worked for or even heard of. The level of transparency throughout the hiring process is unmatched, and the company truly lives out their values and treats people incredibly well. I feel completely taken care of and valued by this entire team. The benefits and pay are incredible, and people genuinely care about each other. On top of all that, the company mission and community involvement are unlike any I have seen from other companies. I hope I am at Bobbie for many years to come."

75 Best Small and Medium Workplaces in the Bay Area

The companies on this list are mobilizing the creative tools of capitalism to help solve social problems.

CTW-2023-Bobbie-IMG_6234

Last year’s nationwide infant formula shortage disrupted lives for countless families—and made more people aware of how heavily concentrated the formula industry is among just a few companies. It also provided a major opportunity for Bobbie, a direct-to-consumer organic-formula startup that kept coming through for parents even as giants stumbled. Laura Modi founded Bobbie in 2018 with the intent of creating a European-style formula recipe, devoid of the corn syrup, fillers, and palm oil commonly found in formulas in the U.S. Last year, as the shortage raged, Bobbie found a foothold on shelves at Target. This year, it acquired Nature’s One, a 26-year-old Ohio-based pediatric nutrition company, making Bobbie a formidable force in the industry. Bobbie believes the acquisition will enable it to expand to serve 15% of the addressable market—tripling the number of babies the company currently feeds and positioning the mom-founded and -led company as the only formula maker that manufactures, cans, and packages its product under one roof.

Change the World

These are the best workplaces in the U.S. that employ between 10 and 99 people.

GPTW Small Companies 2022-Bobbie

Employees say: 
 
“I love our "Balance Coordinator"! A full time position that eases some of the mental load of day to day lives of employees - can help coordinate any non-work related task from ordering groceries or finding a last minute nanny. Such a unique and incredible benefit for all. Also, our new parental leave policy that offers up to a year of leave is truly amazing. I'm not currently a parent but seeing benefits like this one and observing how expecting parents/working parents are supported is unlike any company I've ever worked at. One that is truly welcoming and genuinely supportive -- and allows employees to bring their full, true selves to work. Especially as a fully remote company, this is so important and Bobbie has nailed it.”

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Bobbie Company Profile, Stock Price, News, Rankings

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Bobbie Company Profile, Stock Price, News, Rankings | Fortune

Bobbie Lloyd is the mastermind behind many of Magnolia Bakery’s signature desserts, including its monthly banana pudding creations. Here’s her daily routine for whipping up new recipes.

Magnolia Bakery’s CEO reveals her daily routine for whipping up the next viral banana pudding recipe

Features

Magnolia Bakery’s 66-year-old CEO walks an hour to work every day in New York City 

Magnolia Bakery’s 66-year-old CEO walks an hour to work every day

So Magnolia Bakery didn't create banana pudding, but we did put it on the map. So the original store was one owner, one store and I call it a sleeper because they only made so much a day. And when it was gone, it was gone, the people who loved it, our employees loved it. We had fan favorites who loved the banana pudding. But my old partner and I bought the bakery in 2006. We're like, this product is really good. We need to make more of it and it just kind of built upon itself that the more we made, the more sold. So we've made more and then it's sold and we made more. I think we now have probably 35 to 40 different flavors of banana pudding that we try to rotate in periodically. Hi, I'm Bobby Lloyd. I am the CEO and CBO Chief Baking Officer of Magnolia Bakery. I'm 66 years old and this is my daily routine. So my daily routine starts with what time I get up in the morning. It all depends on what time I go to bed the night before. But I usually get up somewhere between six and 630. The very first thing I do when I wake up is drink a glass of water. I've been told my entire life that that helps to clear your brain and set your body for the day. So I'm not a coffee drinker. First thing in the morning, I actually wait until I get to the office to have coffee. So water gets me going. I like to do my little yoga routine. About 15 to 30 minutes, depending on the day. And I almost always walk to work, which is about a one hour walk. That's when I clear my head, set the tone for day, read the trades, read the newspaper during the pandemic. I really had to reset my amount of time. I actually did go to my office every day. I was the only one there and I needed that time, that one hour in the morning to just clear my head. And I started to really enjoy it. It let me see what was going on in the city. I would pick different paths every day, different avenues to walk on to see what businesses were open or what was closing or what was reopening. And then I get to work, start with my big cup of coffee and, and take it from there. So I usually get into my office around eight o'clock. Depends on how long it takes me to walk somewhere between eight and 830. Once everybody's in the office at nine o'clock, it's usually meetings start at that time. Team group meetings start the mornings tend to be very meeting heavy and then the afternoon tends to be more development structure, sitting around with individual people having one on one meetings. I'll have anywhere from 4 to 8 meetings a day depending on which I'm wearing for the day. If I'm a CEO and it's about meetings. I can do zoom calls from my office. I also have all my printers and computers and all the tools that I need. But if it's a day where I'm wearing my CBO hat, Chief Baking Officer, that's when I can utilize my test kitchen, which is a lot of fun. So I've been with Magnolia Bakery for almost 18 years and throughout that 18 year period, I've worn a number of different hats. I was president, I was co for a while and then became CEO. I've always worn this hat, which is I made up the title chief baking officer. I was always involved in the food development side of it, whether it was product creation, training, development, really anything that we're doing that's food related. So I kind of made up the title chief baking officers. So mostly so that my team would know which role am I covering right now. But as CEO, it's really more about running the company and the fundamentals of the company. So my day tends to end somewhere between six and eight pm. Rarely is it six pm because it's so meeting heavy during the day. I do like to take the end of the day to kind of sit down recapture what I was working on for the day. Look at emails again because I don't check emails while I'm in meetings and really kind of set the tone for the next day. Is there something I miss? Did I not answer somebody's email? Did I not get back to someone with the right information? Depending again on the day of the week, Fridays, I like to get out of there by five o'clock if I can. It's a long day, but I absolutely love what I do. And so the day goes by so fast that you don't realize it's suddenly 730. So the typical after work day for me is really depending on the time of day. Not only do I meet with friends, go out for dinner, workout, massages, those kinds of fun things, take care of my own self. But I also sit on a couple of different boards for charities. I'm going to actually say I don't relax that much. I kind of stay at a pretty high level other than my walk to work in the morning, I consider that my relaxation moment. I always talk about running is being my form of meditation. Other people may not say that about running, but for me, it's about resetting the brain But when I go to my house of State, I have 15 acres and I have a giant garden with eight raised beds. And I have had a lot of fun learning how to garden. I am not that good. I am still learning how to do it, but it relaxes me enormously. Plus I love to entertain. And so I love spending my day in a kitchen cooking all day. That is a form of relaxation for me.

Bobbie Lloyd, CEO and Chief Baking Officer of Magnolia Bakery, began walking to work during the pandemic. Since then, her daily commute of three miles one way has become an integral part of her wellness routine.

This CEO walks an hour to work nearly every day

Health

Bobbie Lloyd, CEO of Magnolia Bakery, began walking to work during the pandemic. Since then, her daily commute of three miles one way has become an integral part of her wellness routine.

I'm Bobby Lloyd, the CEO and CBO Chief baking Officer of Magnolia Bakery. Magnolia Bakery is an iconic New York City Bakery that opened in 1996. Sex and the city put us on the international map with Carrie and Miranda sitting on that little bench eating a pink cupcake. We have eight locations in New York City, one in Chicago, one in Los Angeles, and then we have close to 30 stores internationally. So my daily routine starts somewhere between six and 630. I like to do my little yoga routine about 15 to 30 minutes depending on the day. And I almost always walk to work, which is about a one hour walk. That's when I clear my head, set the tone for the day, read the trades, read the newspaper. I live on the upper west side of Manhattan and my office is in midtown. So 1/100 street to 54th Street is about three mile walk. I like to walk on Broadway. I like to see all the shops that are open. I get to cut through Columbus Circle. Sometimes I go into Central Park too. I do read on my phone while I'm walking, I'm one of those people and then I get to work, start with my big cup of coffee and take it from there. So I decided to start walking to work every day during the pandemic. I really had to reset my amount of time. I actually did go to my office every day. I was the only one there and needed that time, that one hour in the morning to just clear my head and I started to really enjoy it. It let me see what was going on in the city. I would pick different paths every day, different avenues to walk on to see what businesses were open or what was closing or what was reopening. I've been a runner my entire life. I always talk about running as being my form of meditation. Other people may not say that about running, but for me, it's about resetting the brain. I will probably run two or three times a week depending on where I am. I also have a house upstate New York. It's a little hilly up there. So walking to work, I don't have to actually take a shower before I go to the office. So I do prefer right now walking to work over running on a daily basis. But I don't have what I would call a special diet. I'm one of those lucky people. I'm not going to say I can eat whatever I want. I look at sweets as an indulgence. I don't eat them every single day but close to it. So I might want to have my cookie in the afternoon or I might have a muffin for breakfast. But I always take care of my health, whether it's walking, running, yoga, meditating, stretching. I've done it my entire life. And so that set the foundation for me about maintaining my physical well being and that is so important to your mental well being that if those two things aren't connected, you cannot perform and you need to perform in a job like this.

Bobbie

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