Beast Industries, led by Jimmy Donaldson—better known as MrBeast—channels viral content into a global force for good. As the world’s most-subscribed-to YouTuber, with over 435 million followers, Donaldson blends his online stunts and challenges with large-scale impact, funding projects with video advertisement and sponsorship revenue as well as through sales from his snack company, Feastables. Donaldson's charitable fundraising often doubles as the content itself—a formula that in turn drives viewership and revenue. Recent projects range from building homes for families, to funding the construction of 100 water wells across Africa, to spearheading major beach cleanups.
Through his nonprofit, Beast Philanthropy, Donaldson has distributed more than 40 million meals, partnered with communities in Ghana to combat child labor, and supported health initiatives. The organization also provided $5 million in aid to Ukrainian refugees. Most recently, Donaldson launched #TeamWater, a $40 million campaign to expand global access to clean water. As he explained on the podcast The Diary of a CEO, his philosophy is simple: “A world where I help people is just more fun than a world where I don’t.”