Amplified IT

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Amplified IT | Fortune

Amplified IT Company Profile, Stock Price, News, Rankings | Fortune

There was a time when I was frequent on stage just as like this because I, like many of you in this audience was an entrepreneur. I've been involved in a number of start ups, numerous rounds of financing, some successful exits and my own fair share of failures. But today, I'm not here as an entrepreneur. I'm here as an activist, as an advocate, and as the CEO of the Anti- Defamation League, or ADL. An organization founded more than 100 years ago at a time when Jews in this country didn't enjoy the privileges we have today. We couldn't necessarily buy a home, or get a job, or enroll in college anywhere that we like. And so a group of Jews got together with the inspired idea of creating an organization that would focus on fighting anti Semitism. But that's not all. They wrote a founding charter for this organization. And in it are the words that we still use today as our mission statement. They wrote that the purpose of this organization would be to stop the defamation of the Jewish people, and secure justice and fair treatment to all. That's right to all. Because they realized that in this country, we're all in it together. And the best way to defend the Jewish people, and America meant to defend all people and that's exactly what they did. They marched for civil rights. They lobbied for hate crimes laws, they advocated for immigrants, they fought neo- Nazis and white supremacists and anyone who threatened the Jewish community and other marginalized communities and that fight still continues today. But you see, the battle ground has changed. We're not just confronting people marching down Main Street anymore. Now it's shifted. And that struggle is taking place right here right now in the MacBook Pro and your briefcase or on the tablet in your office. Or on your child cellphone in her bedroom. You see, social media has allowed some of the worst elements of the society into our homes and our lives. It's created open door for the kinds of people you would never allow anywhere near your loved ones in real life. Now, it's fair to say social media has also done tremendous good. It's connected us across cultures and divides. But the fact of the matter is, it is also an organizer, a magnifier, a catalyst for some of the worst antisemitism, racism, and homophobia we've ever seen. So to put this in context, let me share a story if you will, about a middle aged truck driver living in a suburb, who mainly kept to himself. His neighbors reported he rarely even talked to them or said hello. But in the 90s he became enthralled with talk radio. And in particular a host who used to rant about the fact that Islam was the source of all of our problems. That the United Nations was an expensive farce. And so he listened alone. But then, with the advent of the internet and social media, he found his way on to Facebook. And then he discovered platforms like Gab and 4Chan, where he found other people who shared his poisonous ideas and who actually egged him on down the rabbit hole of radicalization Soon he was posting comments like, Jews are the children of Satan, or diversity means chasing down the last white man And he would say these things and he didn't need to wear a white hood or find some rally in the backwoods, no. Online. There were rallies taking place 24 seven, where his worst impulses were validated. And then one morning he reached a breaking point. He took out his phone and he went to gab And he wrote, I can't sit by and watch my people get slaughtered. **** your optics. I'm going in. And that's exactly what he did. He drove to Pittsburg. He found the Tree of Life synagogue. He burst in, and he shot and killed 11 people in cold blood. Worshippers, who were there on a Saturday morning. Elderly people, who were simply too frail to flee. He murdered them as they cowered in the pews. And, this man, whose name I will not dignify, today, had committed the most violent act, anti- semitic act in American history. Now you might say there have always been crazy people and deranged types who blame Jews or Blacks or gays for their problems. But no, let me tell you, there's something different going on today. People can now say the most heinous things and hide behind screens while they do it. Social media allows them to connect with other elements on the opposite side of the Earth. It shelters the sociopaths. And literally it encourages the kind of intolerance we would never tolerate in the real world, it's incredibly problematic. [ COUGH ] At the ADL we've studied this issue. We've found that a third of users report That they have experienced in the last year alone intense hate and harrassment. Twitch reports that nearly 50 % of their users have experienced this. And Facebook and Twitter, the same. So the fact of the matter is there is a big problem. Now I work regularly and we see that this hate when it happens online and it's permitted It soon becomes permissible offline and is almost normalized. And we see it spreading today. High school students slinging Heil Hitler salutes at their Jewish classmates, desks and lockers vandalized with swastikas, cemeteries desecrated, synagogues vandalized, black churches burned to the ground. Mosques defaced in the ugliest of ways. So unfortunately, these aren't what I'm sharing today, sort of random data points on a scatter plot. No, these are actually data points on a trend line and we see it from Norway to Poway. White supremacy is a growing global epidemic and social media is allowing it to spread in sustaining this scourge. Now I frequently talk to and work with the executives from social media companies. They're good people and they've taken some important measures Like ejecting some of the worst offenders from their platforms. But the fact of the matter is, I think the reason why they haven't done more is because they don't necessarily see it as part of their responsibility. They cloak themselves in free speech. they invoke high principle And the problem is, is that as we saw even here in Aspen just a few weeks ago, when the founder of Facebook was asked about this very issue, about a fraudulent and malicious video that was posted to their platform only with the intent of undermining The speaker of the house. He refused to offer the kind of answer that responsible people would expect. It's ugly and it's got to change. Now, when I say it's got to change, we know that tech can take steps right now to stop hate. There are things they could do instantly If they would just acknowledge they're not elected governments don't even running public places. These are businesses plain and simple. Like the Shake Shack across the street from my office in New York City. If you walk up to the counter and you shout die dirty, just they will throw you out. If you go upstairs to the registration desk at the St. Regis, and you yell at the people of color, that they should go back to the countries where they came from. They will throw you out. And it is long overdue for Google and Facebook and Twitter. To once and for all take the people spewing anti Semitism and racism and hate and throw them out. [ APPLAUSE ] But if they won't do that instantly, there are simple measures they could undertake. I'll offer you five steps. Number one, reset the algorithms. If they're not willing to eliminate this content altogether, they should meet at least make this film hard to find. Number two, slow it down. There's no natural law that dictates that once you post a video it needs to show up instantaneously across the internet. Give it a minute. Let the AI do its job. And if you find a problem put it in the bullpen so humans can actually look at it. Number three, end hate- for- profit. It's inexcusable that some of the most toxic content on these platforms is monetized today. Number four, eliminate bots entirely. They don't contribute at all to the public conversation, or at least label them so we know what we're looking at. And finally, the company should acknowledge their own accountability. And they can do that by submitting to regular, external and independent audits. So we know that they are living within the means they set for themselves. Now I would suggest that none of these ideas are crazy. In fact I think they're pretty reasonable. But if the companies wont act, I think we're reaching the moment where government will. And if government doesn't do so, and by the way maybe it should, the marketplace can also respond. We as consumers have a power To use our collective ability imagine one day instead of logging into our accounts to demonstrate our dissatisfaction and pushed the companies to get their prejudice off their platforms we simply didn't sign in. A digital lock out could compel the companies to realise that they need to take action now before a short term protest becomes a long term movement. Or even worse, a new business model entirely. Now I've managed teams of engineers, I know code is complicated and they would tell that this issue is hard, but you know the engineers I've managed, they want to solve the hardest problems. They run towards complex challenges That's exactly what they are looking for. And frankly, since when is Silicon Valley daunted by the impossible? From Hewlett, to Packard, to Jobs and Gates, they have reinvented entire industries, rewired our collective consciousness, and reshaped human civilization in the process. By comparison, bouncing some bigots off the platform It's just not that hard. And I say this as someone who believes in tech, who's seen its transformative power. But if the companies want all of us to be connected for good, it's time that they start fighting hate for good and they need to do it now. Thank you. [ APPLAUSE ] [ BLANK_AUDIO ]

Anti-Defamation League CEO: Tech Can Amplify Hate - Here's What We Can Do About It

Tech

Jonathan Greenblatt, CEO and National Director of the Anti-Defamation League, highlights how the internet and social media has amplified hateful rhetoric, and proposes ways to combat it.

Amplified IT

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