With a combined revenue of $21 trillion and $2.1 trillion in profits, the 2026 Fortune 500 is the definitive list of America's largest companies.

Fortune 500

See which workplaces made this year's list.

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Employees say:"Altria has admirable workplace flexibility, and Altria was trailblazing the path of workplace flexibility even before COVID started. Those who are able to do their jobs fully remotely can work remotely without judgement, and those with roles that sometimes need to be in person (such as engineering) are still given the flexibility to work hybrid if they don't need to be in person that day. This aspect of the culture alone has been a game changer for me and many of my coworkers—especially those who would have long commutes, those who are parents, those who have health conditions, and those who have pets—and it has led to increases in productivity, better retention, and greater employee satisfaction."

Best Large Workplaces in Manufacturing and Production

Almost $20 trillion in revenue—and a record-breaking $1.87 trillion in profits. Introducing the 2025 Fortune 500, the definitive list of the biggest companies in America.

GPTW Manufacturing & Production Large 2024-Altria Group

Employees say:"Altria is incredible place to work. I have had the fortunate experience to always have great supervisors/bosses. The leadership team at Altria throughout the years has been outstanding. I have made the most incredible friendships here. The people are wonderful and I have never met an employee/colleague that if you reached out and asked for help, they didn't provide it, get you to the right resource, etc."

Fortune partners with global people analytics firm Great Place to Work to analyze survey feedback representing employees from companies across the U.S.

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Employees say:"Altria is more than a company—it feels like a family to me. Managers are committed to inclusion, and they have always been supportive in helping me reach my full potential. My peers are also supportive in helping me to continuously learn and grow so that we can reach our full potential as a team. At the highest level, it's the people and leadership that make this place a great place to work."

100 Best Large Workplaces for Millennials

Industries included in the sector are beverages, food consumer products, and food production.

Fortune Sector Leaders: Food, Beverages, and Tobacco

The Fortune 500, in its 70th year in 2024, ranks the biggest U.S. companies by revenue.

GPTW Manufacturing Production Large 2023-Altria Group

Employees say: 
 
"The culture and relationships I have with my leaders, peers, and key stakeholders. We believe in each other and trust each other to get the work completed. My leaders are inspiring and allow me to bring my full self to work. They give me the autonomy to do my work and make decisions."

The Fortune 500, in its 69th year in 2023, ranks the biggest U.S. companies by revenue.

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Employees say: 
 
“The people are fantastic. I recently started working here and the authentic willingness to talk to, help and educate me on the company and industry has been amazing. Their concern for their employees, our physical and mental health is always at their forefront - whether it is to talk, educate or provide us with some space to deal with the issues that are affecting our society.”

This year’s Fortune 500 marks the 68th running of the list.

Companies on this year's list—which span the electrical, automotive, and medical device industries—invest in and trust their employees.

Employees say: 
 
“Everyone cares for each other. When you come to work in an environment like this, you can accomplish anything. Having your peers' and superiors' support and encouragement makes a huge difference.”

This year’s Fortune 500 marks the 67th running of the list.

F500-2021-138-Altria Group

Operating just outside of Richmond, Va., Altria Group is one of the world's largest producers and marketers of tobacco and cigarettes.

We surveyed tens of thousands of employees to create this list of millennials’ favorite workplaces.

Best Large Workplaces Millennials 2021-Altria Group

Employees say: 
 
“Everyone cares for each other and when you come to work in an environment like this you can accomplish anything. Having your peers and superiors support and encouragement makes a huge difference.”

This year's Fortune 500 marks the 66th running of the list.

F500-2020-167-Altria

The holding company is the parent of tobacco giant Philip Morris USA and the U.S. Smokeless Tobacco Company. Altria also owns wine company Ste. Michelle Wine Estates, which includes wineries Columbia Crest and Chateau Ste. Michelle.

This year's Fortune 500 marks the 65th running of the list.

This year's Fortune 500 marks the 64th running of the list.

This year's Fortune 500 marks the 63rd running of the list.

This year's Fortune 500 marks the 62nd running of the list.

This year's Fortune 500 marks the 61st running of the list. Wal-Mart claims the top spot again. See who made the list.

Wal-Mart stayed on top as its sales crept closer to half-a-trillion dollars. Apple moved into the top five. And UnitedHealth Group continued its steady climb. 

Fortune Global 500

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Altria Group is one of the world’s largest tobacco companies, holding a diverse portfolio across combustible tobacco products, such as those made by Philip Morris USA, as well as smoke-free alternatives, like those from Njoy. Altria is also invested in complementary assets such as beer behemoth AB InBev and cannabinoid company Cronos Group. Altria’s focus is to support consumers as they move beyond smoking and transition to potentially less harmful choices.

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Altria Group (MO): Company Profile, Stock Price, News, Rankings

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Altria Group

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Good day, and welcome to the Altria Group 2026 second quarter earnings conference call. Today's call is scheduled to last about one hour, including remarks by Altria's management and a question and answer session. Representatives of the investment community and media on the call will be able to ask questions following the conclusion of the prepared remarks. I would now like to turn the call over to Mac Livingston, Vice President of Investor Relations. Please go ahead, sir.

Thanks, Olivia. Good morning. Thank you for joining us. This morning, Sal Mancuso, Altria's CEO, and Heather Newman, our CFO, will discuss Altria's 2026 second quarter business results. Earlier today, we issued a press release providing our results. The release, presentation, and quarterly metrics are all available at altria.com. During our call today, unless otherwise stated, we're comparing results to the same period in 2025.

Our remarks contain forward-looking statements, including projections of future results. Please review the forward-looking and cautionary statements section at the end of today's earnings release for various factors that could cause actual results to differ materially from projections. Future dividend payments and share repurchases remain subject to the discretion of our board of directors. We report our financial results in accordance with U.S. generally accepted accounting principles. Today's call will contain various operating results on both a reported and adjusted basis.

Adjusted results exclude special items that affect comparisons with reported results. Descriptions of these non-GAAP financial measures and reconciliations to the most comparable GAAP financial measures are included in today's earnings release and on our website at altria.com. Finally, all references in today's remarks to nicotine consumers or consumers within a specific nicotine category or segment refer to existing adult nicotine consumers 21 years of age or older. With that, I'll turn the call over to Sal.

Thanks, Mac. Good morning. Thank you for joining us. In the second quarter, our operating companies continued to deliver against the priorities we outlined at the start of the year, advancing our smoke-free portfolio, strengthening our traditional tobacco businesses, and delivering significant returns to shareholders. In smoke-free, Helix expanded on! PLUS to 120,000 stores nationwide, engaged in trial-generating activities, and prepared for additional line extensions to come later this year.

In smokeable products, PM USA advanced its data-driven total portfolio approach to drive profitability as Marlboro Cowboy Cut generated strong interest among premium smokers and Basic continued to gain traction in discount. We delivered strong first half results, driving adjusted diluted EPS growth of 4.9% and returned nearly $3.9 billion to shareholders through dividends and share repurchases combined.

This performance reflects steady, disciplined execution and confidence in our full year plan, which allowed us to narrow our earnings guidance for the year. This morning, I'll cover second quarter and first half results from on!, recent FDA actions and e-vapor category dynamics, and how our operating companies celebrated America's 250th anniversary. I'll then turn it over to Heather, who will provide further detail on our business results and financial outlook.

Let's begin with the nicotine pouch category in our growing on! portfolio. Nicotine pouches continue to drive volume growth in the oral tobacco category, which we estimate increased 6% over the past six months. In the second quarter, the nicotine pouch category grew 8.1 share points and now represents nearly 60% of the total oral category. As the category continues to expand, Helix is building on its momentum and strengthening on!'s position.

In the second quarter, on! reported shipment volume was 49.9 million cans, down 4.2% versus the prior year due to trade inventory movements. Year-to-date, on! reported shipment volume increased by 5.1%, reflecting the early impact of on! PLUS following its national expansion. In the second quarter, on! retail share reached 8.6%, up 0.8 share points sequentially and 0.3 share points year-over-year, driven by the introduction of on! PLUS.

Early data suggests on! PLUS is resonating with both loyal on! and competitive nicotine pouch consumers, driving incremental volume and share contributions for the brand. We've also seen encouraging repeat purchase rates that suggest consumers value the differentiated experience of our NICOSILK soft pouch. These results reflect the strategic investments we've made to support the brand. Earlier this year, Helix launched a new retail trade program that secured premium visibility and incremental fixture space for on! PLUS and its growing product portfolio.

Helix complemented its trade program with responsible marketing investments across retail, live events, paid social media, and more. As a result, Helix delivered gains in both total and unaided brand awareness for on! in the first half of the year, maintaining its position as the second-most recognized brand in the nicotine pouch category. These early indicators reflect a strong start for on! PLUS with nicotine pouch consumers.

Competitivity in the nicotine pouch space is intensifying, with competitors bringing new products and flavors to market, and Helix is prepared with a differentiated product experience and a growing product portfolio. Helix's momentum is supported by an improving regulatory backdrop. The FDA recently updated its enforcement priorities for certain e-vapor and nicotine pouch products. We view this as a positive step toward greater regulatory clarity and transparency.

While the guidance does not replace the need for formal authorizations, it recognizes that products in advanced stages of FDA review should be treated differently from products that evade regulatory oversight entirely. For Helix, we believe this guidance provides regulatory clarity for future product launches and reinforces Helix's strong position as the on! PLUS authorizations received last year create the potential for a faster supplemental PMTA pathway for future line extensions.

In the second quarter, Helix resumed shipments of on! PLUS 12 mg in three flavors in Florida, North Carolina, and Texas, with a national expansion planned for the third quarter. Helix also plans to introduce flavor extensions across 6, 9, and 12 mg strengths, beginning with Blueberry Mint and Mango Pineapple in the fourth quarter. We believe these products will enhance the on! PLUS portfolio and help meet increasing consumer demand for higher strength options and more flavor variety.

Helix is committed to strengthening its position in the attractive nicotine pouch space and driving long-term profitable growth in the category. In e-vapor, we continue to believe that the category holds the potential to advance tobacco harm reduction in the U.S. and that recent FDA actions help expand access to regulated options for adult consumers. We also continue to see encouraging signs that federal and state agencies are committed to stronger enforcement.

During the quarter, this included continued federal seizures of illicit products totaling more than $250 million, a lawsuit by the Minnesota Attorney General against a leading illicit e-vapor manufacturer, and actions by major commerce and payment platforms to restrict illicit e-vapor sales. For harm reduction to succeed, two things are necessary: a more efficient authorization process and consistent enforcement over time.

Both are critical to establish a level playing field among legal manufacturers with high-quality smoke-free products for adult nicotine consumers. We believe increased enforcement activity, including supply-related disruptions at the border, is helping slow demand for illicit products. While illicit flavored disposable products remain prevalent, signs of moderating growth continued in the second quarter, and we're beginning to see this reflected in the consumer data.

At the end of June, we estimate there were approximately 20 million adult vapers, essentially unchanged from a year ago. Over the same period, the estimated number of disposable e-vapor consumers declined modestly. Together, these trends suggest the category's illicit-driven growth trajectory is beginning to moderate from the growth seen in previous years.

Before I turn it over to Heather, I'd like to briefly highlight how we're supporting the people, communities, and brands that have been central to our success for generations. Our companies have strong American roots and longstanding relationships with farmers that span more than 200 years. Our nation celebrates its 250th anniversary.

We're honoring that heritage by investing in American tobacco growers in their local communities, engaging our employees nationwide through service and civic participation, and marking the milestone across our portfolio, including Copenhagen's year-long celebration of the farmers, veterans, and tradespeople who helped shape our country. PM USA's introduction of Marlboro Cowboy Cut, a classic Marlboro experience anchored in the brand's iconic American story.

Collectively, these efforts honor the American roots that have shaped our businesses while reinforcing the foundation for our next chapter of growth. In summary, we've had a strong first half of 2026. Our expanding smoke-free portfolio, the strength of our traditional businesses, a regulatory environment that is increasingly focused on addressing illicit products, and the passion of our talented employees support our confidence in the opportunities ahead. With that, I'm delighted to turn the call over to Heather Newman, our new CFO, to provide details on our business and financial results.

Thanks, Sal. Good morning, everyone. Altria delivered strong second quarter and first half financial performance. Adjusted diluted earnings per share increased by 2.8% to $1.48 in the second quarter and by 4.9% to $2.80 for the first half. Robust smokable products, adjusted OCI growth continued to be a key contributor to earnings. In the segment, adjusted OCI grew by 2.4% to $3 billion in the second quarter, and by 4.2% to $5.7 billion in the first half.

Adjusted OCI margins expanded to 64.8% in the second quarter and 64.9% in the first half. The decline in our smokable volumes continued to moderate during the quarter. Reported domestic cigarette volumes declined 3.2% in the second quarter and 2.8% in the first half. When adjusted for trade inventory movements, domestic cigarette volumes in the second quarter and the first half declined by an estimated 4.5% and 4%, respectively.

At the industry level, when adjusted for the same factor, we estimate that domestic cigarette volumes declined by 5% in both the second quarter and in the first half, marking the fourth consecutive quarter of moderated cigarette industry declines. This trend continues to primarily be driven by reduced cross-category movement between cigarettes and illicit flavored disposable e-vapor products. Economic pressure on adult smokers continued to impact cigarette industry dynamics.

In the discount segment, persistent discretionary income pressures, especially among low-income consumers, remain the primary driver of growth. Pressures included elevated gas prices and the compounding effects of inflation exceeding overall wage growth. As a result, for both the second quarter first half, discount retail share grew by 2.6 share points. This trade down dynamic impacted Marlboro's overall retail share, which declined one and a half share points versus the year ago period, and two-tenths sequentially.

Marlboro maintained its long-standing leadership profitable premium segment. In the second quarter, Marlboro's share of premium was 59.6%, unchanged versus the prior year, and up one-tenth sequentially. Basic continues to support PM USA's portfolio strategy by providing a competitive offering in stores where discount brands are most relevant. During the quarter, retail share expanded by three-tenths sequentially and 2.3 share points year-over-year.

Throughout the first half, PM USA applied the same RGM-driven precision that guided Basic's repositioning from the start, expanding targeted promotional support to roughly 35,000 stores while refining investment levels based on marketplace learnings. This disciplined, data-driven approach to Basic's retail footprint and brand investments helped capture share that we believe otherwise would've been lost to competitive discount brands while limiting incremental impact to Marlboro. PM USA's total portfolio strategy continues to support both share performance and long-term profit growth.

Total PM USA retail share expanded 1/10 of a share point sequentially and 3/10 versus a year ago. This balance between premium and discount reinforces long-term profitability while supporting overall share stability within PM USA. Reflecting this balance, smokable price realization for the quarter was 4.5%, driven by strong net pricing for Marlboro, partially offset by mix impact of basic volume growth.

In cigars, reported shipment volume increased 5% in the second quarter as Middleton continued to significantly outperform in the large mass cigar industry. All other manufacturers continued to experience volume declines, with the industry down 6.4% in the same period. Turning now to the oral tobacco product segment. Second quarter results reflect the continued evolution of the category towards nicotine pouches. Segment performance was impacted by a difficult prior year comparison when 2025 volumes benefited from promotional timing and competitor supply disruptions.

Additionally, financial results were impacted by strategic investments behind on! PLUS introductory trial offers as we expanded beyond the initial launch dates. As a result, adjusted OCI decreased by 8% in the second quarter and 4.2% in the first half. Adjusted OCI margins remained strong at 66.7% for the second quarter and 67% for the first half. Total segment reported shipment volume decreased 8.5% for the second quarter and 6% for the first half, as growth in on! was more than offset by lower MST volumes.

When adjusted for trade inventory movements, we estimate that second quarter and first half oral tobacco product segment volumes declined by approximately 2% and 5.5%, respectively. Oral tobacco product segment retail share was 29% for the second quarter and for the first half. Retail share was stable sequentially, reflecting the growth of on! and resiliency of our MST brands.

In the highly profitable moist smokeless tobacco segment, Copenhagen continued to maintain its longstanding premium leadership. Turning to ABI's financial results. We recorded $158 million in adjusted equity earnings in the second quarter, up 21.5% versus the prior year. We continue to view our ABI stake as a financial investment, and our goal remains to maximize the long-term value of the investment for our shareholders.

We remain committed to returning significant value to shareholders. During the first half of the year, we paid approximately $3.6 billion in dividends and repurchased 5.3 million shares for $335 million. At the end of the second quarter, we had $665 million remaining under our current share repurchase program, which expires at the end of the year. In addition, our balance sheet remains strong. Our debt to EBITDA ratio as of June 30th was 1.9x, in line with our target of approximately two times.

Finally, let's turn to our financial outlook. As we've discussed this morning, our business performed extremely well during the first half of the year. As a result, we are raising the lower end of our full year 2026 guidance. We now expect to deliver adjusted diluted EPS in a range of $5.61-$5.72, representing a growth rate of 3.5%-5.5% from a base of $5.42 in 2025. We are mindful of the challenged state of the nicotine consumers, and we will continue to closely monitor their purchasing behaviors.

While refunds of taxes and duties paid on imported cigarettes for the quarter were flat sequentially due to timing factors, we continue to expect export volume and related tax refunds to be higher in the second half of the year, with a more balanced benefit across the third and fourth quarters. With that, we'll wrap up, and Sal and I will be happy to take your questions. While the calls are being compiled, I'll remind you that today's earnings release and our non-GAAP reconciliations are available on altria.com. We've also posted our usual quarterly metrics, which include pricing, inventory, and other items. Operator, let's open the question and answer period.

Thank you. At this time, if you would like to ask a question, please click on the raise hand button, which can be found on the black bar at the bottom of your screen. When it is your turn, you will receive a message on your screen from the host allowing you to talk, then you will hear your name called. Please accept, unmute your audio, and ask your question. Investors, analysts, and media representatives are now invited to participate in the question and answer session. We will take questions from the investor community first. The first question is from Matt Smith at Stifel. Please unmute yourself and begin with your question.

Hi, good morning, thank you for taking my question. You raised the low end of the guidance range, even with that, the low end is below the first half delivery, I think initially you anticipated a stronger phasing of growth in the second half. How should we think about the second half now, given some commentary around building benefits from the duty drawback? Are you stepping up investments? You talked about some launches behind on! PLUS, you have Cowboy Cut going into the market. Are you stepping up incremental investments, or are there other considerations in the second half we should think about?

Thanks for the question, Matt. It's good to hear from you. Look, we were really pleased that we could narrow guidance for our investors coming out of the second quarter. Really pleased with the first half results, to your point. The timing played out somewhat differently than what we thought at the very beginning of the year. As you go into the second half of the year, I think it's important to keep an eye on the financial health of the consumer.

The consumer remains under pressure. Gas prices and inflation remain elevated, driven primarily by the uncertainty and the geopolitical climate that they are living in today. I think you are right to point out, we talked about national expansion of the 12 mg on! PLUS. We've talked about introduction of flavor extensions across the portfolio. Yes, that will require a level of investment. Again, we feel really good about being able to narrow guidance and we look forward to the second half of the year.

Thank you. As a follow-up, one of the investment areas is the continued expansion of Cowboy Cut. I know it's early days, can you talk about your initial observations in terms of the product's market share trajectory and where the volume for Cowboy Cut is being sourced from, and how you think that evolves over time?

Yeah. We're excited about Cowboy Cut. We're really pleased with the early introduction of Cowboy Cut. Again, it serves two purposes. One, it does allow Marlboro to further celebrate the 250th anniversary of the country, and it really leverages Marlboro's American heritage. At the same time, it engages with more value-sensitive Marlboro smokers and premium smokers who are seeking value at a time when the economic environment is difficult for those consumers. You should think of Cowboy Cut as one of the many tools in the suite of RGM tools that PM USA uses to engage with consumers.

Again, really pleased with the early days of Cowboy Cut, and really pleased that we're able to use the breadth of Marlboro's portfolio to engage with value-sensitive consumers, and to use data analytics so that we can be more prescriptive in terms of how we apply those promotional rates across the country.

The next question is from Bonnie Herzog at Goldman Sachs. Please unmute yourself and begin with your question.

All right. Thank you. Good morning, everyone.

I had a question on the double duty drawback. I guess I'm hoping for a little bit more color on why you didn't recognize more of a benefit in Q2. You did export more volume sequentially, so I guess I assume something happened with the import volume quantity. I'm asking because I just want to make sure there's, I don't know, no issue, and you have good visibility on this really ramping in 2H versus 1H. Despite the double duty drawback benefit not increasing sequentially in the quarter, your smokable OCI growth was still up and up sequentially on a stacked basis, which is clearly positive. Could you touch on some of the drivers of that and maybe how sustainable you believe that is?

Hey, Bonnie. Thanks for the question. For double duty drawback, you're absolutely right to point out export volumes increased Q1 to Q2. Really what you're seeing is a timing factor. There are two components to that, why that's not truing up to the FET credit. One is the time in terms of when we apply for that credit. The other is just staging of product, some inventory movement, and that's why that's not perfectly lining up.

We do expect in the second half of the year for export volume to increase, and we'll have a more balanced benefit across Q3 and Q4 for the FET credit. From a smokable OCI standpoint, really have two components, strong Marlboro price realization that happened in the quarter as well as the first half, and then Basic. From an overall strategy standpoint, it was incremental to total PM USA, and we saw a benefit in terms of volume and share performance. We feel really good about that total portfolio approach for PM USA that really aligns with our strategy to maximize profitability over the long term.

Okay. Maybe part of my second question will touch on this, but I do have another question just on the consumer and your cig volumes. As you guys have highlighted, cig volume declines are moderating. Just maybe hoping for a little bit more color on what you think might be driving this and whether you expect this to continue. I'm also asking in the context of something you just touched on, Heather, is Basic, because as I think about the second half, you're going to have pretty tough comps for Basic. Just trying to understand if we should realistically assume your cig volumes will be worse in 2H versus 1H. Maybe high level, just give us a sense of any changed consumer behavior and elasticities given maybe still elevated prices at the pump and tough macro. Thanks.

Yeah, Bonnie, there's a lot in that question. Let me Hopefully I answer all of them. If I don't, please follow up, and if Heather has anything to add, of course. Let me start with the cigarette volumes and what you're seeing across the industry. We break out what we're seeing in terms of industry volume decline. The drivers you have the secular decline and the price elasticity the third bucket is this cross-category movement macroeconomic conditions.

You are exactly right that the macroeconomic conditions are unsettled. You have, again, as we talked about earlier, high levels and persistent inflation, higher elevated gas prices that is somewhat being offset by the moderation, and it's actually more than offset, by the moderation in cross-category movement. That's really driven by the fact we believe there are two factors that are driving that. One is the elevated level of enforcement that we're seeing in the marketplace and some of the supply chain disruption that is occurring related to the illicit disposable e-vapor products.

These products have been available for a number of years, and the consumers, many of them had moved already into these categories. We think both are probably playing a role in the moderation of the decline rate that you're seeing, and we'll have to see. We don't talk about future volume trends necessarily, but we'll have to see how innovation impacts cross-category movement going forward. In the first half, you were lapping a higher level of cigarette decline rates that you rightly pointed out. That's a lot of the driver that you're seeing in the industry volume decline rate for this quarter.

We're also very pleased with the fact that when you look at Marlboro's performance and the fact that it has really held steady in the highly profitable premium segment, that that's a credit not only to the strength of Marlboro and the loyalty rates it has within the brand, but the ability for PM USA to effectively use the RGM tool suite it has at its disposal. Yeah, Basic has shown strong growth on a year-over-year basis, and we will start to lap that. We, again, our strategy in discount is to participate in discount and not necessarily accelerate the growth of the discount category you're seeing. That growth in the category is really driven by consumers' decisions to trade down during a difficult economic situation.

All right. Thanks for that color. I'll pass it on.

The next question is from Pallav Mittal at Barclays. Please unmute yourself and begin with your question.

Firstly, on cigarette volume. It's a three-part question. U.S. industry volumes, following up from the previous question, clearly better so far this year. Just wanted to check, are you seeing any impact from higher gas prices because even Q2 volumes were strong, or is there a change in that correlation? In terms of your shipments, your shipments are almost 120, 130 basis points better than the inventory-adjusted number. Should we expect that to unwind in the second half?

Yeah. We are seeing change to the price elasticity seen for a period of time. That coefficient of negative 0.35% continues to hold steady. You do see, obviously, as I pointed out in Bonnie question, the growth of the discount category in the cigarette space. That's consumers making trade-down decisions premium remains the category or the segment where most of the profitability is in the cigarette category, it's about 85% of the profitability in the cigarette category. PM USA remains focused on that. You are also correct to point out that PM USA volume outperform, at least the volume trend outperformed the industry. That's really the total portfolio approach that PM USA has employed. You saw overall PM USA share grow on a year-over-year basis. That's impacting the volume comparison versus the industry.

If I can then ask on your smokeless business, the on! business. Can you just talk about the consumer feedback on the on! PLUS product, the recent 12 mg launch, and any retention rates since you have gone national in March? The reason I ask this question is because despite the national expansion, volumes haven't accelerated significantly. Just wanted to check if there is any inventory movement which is impacting the Q2 numbers, or is there something more than that?

Let me start, Heather, if you'd like to add anything. We're really pleased with the on! PLUS launch. It's in about 120,000 stores, so it covers about 90% of the nicotine product volume. AGDC has done a terrific job with the on! PLUS. We mentioned earlier that we launched a new retail program that provides on! and on! PLUS with premium visibility in about 90% of its volume. Share was up 0.8 sequentially. That is driven by the on! PLUS launch.

The consumer likes the differentiated experience of the soft pouch technology. We also recognize it's important to have higher strengths, so we're excited about the 12 mg national launch in the third quarter. The flavor expansions we understand that flavors are important to this category, and while the larger flavor portfolio is in mint and wintergreen, other flavors are important. We're excited about our ability to launch that later in the year, in the fourth quarter.

You are right when you talk about shipments there were some comp issues related to the second quarter. If you look at 2025, volume was up due to some promotional activity as a major competitor was having some supply chain disruption. It was important for Helix to promote the on! product. You have some timing between first quarter and second quarter as on! PLUS national launch was being prepared. Really happy with the initial launch, excited about the feedback we're getting from consumers, but really excited about the pipeline of products to come related to on! PLUS.

The next question is from Eric Serotta at Morgan Stanley. Please unmute yourself and begin with your question.

Hi. Thanks for taking the question. Hoping you could give some color into how you're thinking about portfolio mix between discount and premium in the second half and as we move forward. You've already talked a bit about or fielded some questions in terms of lapping some of the distribution expansion for Basic. At the same time, you have Cowboy Cut ramping, which at least from limited sample at retail, seems to be kind of like a 40% discount to mainline, at least in the markets I've seen. Not asking for future pricing guidance, but just how are you thinking about that mix benefit or sort of that mix impact going forward?

Sure. I'm happy to answer. Overall, what we try to do from a strategy standpoint is to maximize the profitability over the long term, and we do that pretty consistently across the portfolio for PM USA, and I think the first half performance is a fantastic example of that. You are right that we have different aspects of the portfolio that we will leverage. Let's take Marlboro, for example, and Cowboy Cut. That really helps insulate brand.

We know that consumers are still under pressure, and to keep them within the Marlboro family, from time to time, we will leverage our RGM capabilities and provide value to those premium consumers who are under pressure, and that's exactly how we're going to utilize Marlboro Cowboy Cut. When you think about discount, our approach and Sal's spot on, we want to participate in discount without accelerating that growth.

We've done this from time to time, historically, this is in line with our strategy. Previously, we have had L&M where we supported discount consumers, and now our current strategy is Basic. I will remind you, it's very targeted in terms of its support. We leverage RGM to clearly identify where there's consumers under pressure to have the least amount of impact to Marlboro. We're really proud of our capabilities there in terms of RGM, and we feel confident in our ability to manage that for the second half.

Great. Just to follow up on a different topic. I know it's early days, but in terms of on! PLUS, any insights as to what you're seeing in terms of consumer sourcing, how much of it is kind of incremental to the category? Of the part that's not incremental, where do you see it sourcing the most volumes from, either from a segment and strength or a brand standpoint?

Yeah. If you look at the on! PLUS share performance, it was up 0.8 sequentially, up 0.3 year-over-year. We believe it's incremental to the overall on! portfolio. As I said earlier, it resonates both with on! consumers as well as competitive nicotine pouch consumers. It also is appealing to MST consumers as a large pouch. With stronger nicotine strengths, if you will. So we feel really good about the product but we recognized the important to add more flavors to the portfolio.

That's why it was important to have the retail trade program in place ahead of the launch. Again, our AGDC colleagues did a tremendous job of selling that in and working with our retail partners. It's also important to have a pipeline of products behind the current three flavors that we have in the market. Yes, I have to tell you, we're agnostic that it may source some from on! Classic, if they stay within the on! family. on! PLUS, we believe is a differentiated product related to the NICOSILK soft pouch technology. We believe over the long term, it will be a premium product because of its differentiation.

The next question is from Farham Baig at UBS. Please unmute yourself and begin with your question.

Good morning, team. Are you able to hear me?

Fantastic. A couple of questions from me as well. The first one, going back to combustibles. If my math is right, I think there's at least a couple of percentage point of deceleration in price mix at a time when the Basic share expansion year-on-year is sort of no different compared to Q1. Could you just help me understand what maybe drove the incremental step down in price mix, whether that's related to Marlboro pricing or the impact of Cowboy Cut? Any help there would be useful.

The second question is going back to the recent FDA policy you highlighted. It gives you an opportunity to innovate and launch future line extensions and nicotine pouches. I guess the other category the policy targets is vapor. Could you maybe remind us what you already have submitted in the PMTA pipeline, what's in scientific review, and how you think about launches in that category to try and further switch consumption away from the illicit trade?

Yeah. There's a couple of questions in that question as you pointed out. Let me start with price realization. What you've seen in terms of PM USA's price realization this quarter is actually the fact that you had strong Marlboro price realization, and it was somewhat offset by the mix related to Basic, as Basic has grown volume and share. We really look at overall profitability. What you saw was strong smokable profits, profitability, both in terms of margin and overall OCI performance in the first half of the year.

Again, that's the price realization. Some of it is just the math. Just to give you some point of reference, if you look at Marlboro, a retail price in the second quarter, it was up about 7% on a year-over-year basis. We do believe that the recent guidance from FDA is constructive. While it doesn't replace the importance of authorization, we do believe that it brings some clarity and transparency related to authorization, both in the nicotine pouch as well as the e-vapor category.

If you remember, NJOY ACE was out of the market related to four patents, that were filed in the ITC. We have modified those products. They no longer infringe on those patents, and the U.S. Customs and Border Protection agree with that perspective. We have submitted a supplemental PMTA. Our plan is to reenter the market at some point with NJOY ACE. While there's been a stepped-up level of enforcement, the illicit products remain prevalent in that category. As we enter the market, we're going to be disciplined and thoughtful about how we enter the market and exercise financial discipline.

We're also going to continue to innovate for the future and meet the evolving consumer preferences in the e-vapor category. As we lock those products, those designs up, we'll determine the best path forward for submitting for FDA authorization. If it's a supplemental PMTA, the clock begins when it's accepted by the FDA. If it is a PMTA, the clock, if you will, that six-month clock when it enters scientific review. Definitely a level of clarity in terms of when products can enter the market, and really a recognition by the FDA that products that ignore regulations are different than products that are legal and are going through the FDA process, and we think that is constructive.

The next question is from Damian McNeela at Deutsche Bank. Please unmute yourself and begin with your question.

Morning everybody. Thank you for taking the questions.

First one is, we've talked a lot about on! PLUS and the innovation that you're launching. We were just wondering, is there anything that you're doing with the regular on! product to sort of support or strengthen that part of the market? Is the first question. Obviously we've just been chatting about the FDA, but I was just wondering, obviously you talked in the presentation about the improved backdrop around vape, specifically, can you provide any sort of insights in how you're thinking about a potential return to that category?

Yeah, sure. Let me start with on!. We believe on! Classic and on! PLUS both have a place in our portfolio, they're both important. If you look at on! Classic, it's a smaller pouch, it's more of a dry feel. Currently it has lower nicotine strengths in the marketplace, we will continue to innovate when it comes to on! Classic, we believe that on! PLUS plays an important role as well. It has currently higher nicotine strengths.

It's a larger pouch and has more of a wet feel. They both resonate with consumers, they both play an important role in our nicotine product portfolio. I talked a lot about e-vapor with Farham. I would say that we see it can play an important role in long-term tobacco harm reduction here in the U.S. We intend to participate in that category, we recognize it's important to have sustained enforcement against the illicit manufacturers who are ignoring and really avoiding the regulatory landscape.

It's important that enforcement occurs, it's also important that the FDA continues to authorize products so that the adult nicotine consumer has choices to participate in that category and be able to use reduced-risk products. We have not announced the timing of when we plan to reenter the category, we do plan on reentering that category. When we have more to report, of course we will.

The final question is from Priya Ohri-Gupta at Barclays. Please unmute yourself and begin with your question.

Hi, this is [Teresa Hoang] on for Priya. Thank you for taking our question. Could you please walk us through your thoughts on the current market backdrop in terms of not only your 2026 maturity, but also your 2027 Euro bond and how you're approaching the refinancing? Thanks.

Altria Group (MO) Q2 2026 Earnings Call Transcript

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