AJ Bell

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<p>AJ Bell ranks 89 on this year’s Fortune 100 Best Companies to Work For – Europe list.</p>

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Amid legislation in D.C., billion dollar acquisitions, and interest from Silicon Valley and Wall Street, stablecoins have become the buzziest technology in crypto. But how do they actually work, and will they break into the mainstream? In this episode, former Paxos executive and business school professor Austin Campbell helps explain the appeal—and what might come next.

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Sebastian Siemiatowski has achieved something few founders ever do: he’s brought a private company to the public market. Now, if you want, you can own a piece of Klarna. But still, to Sebastian, the day he visited Walmart Founder Sam Walton’s grave in Arkansas will always be more exciting than ringing the NYSE bell. On this episode of Term Sheet, Sebastian talks about how being from a Polish immigrant family in Sweden led him to idolize Walmart, Klarna’s bigger than BNPL business model, and how the future financial services will embrace AI and put the customer back in the driver’s seat.

Klarna CEO Sebastian Siemiatowski on the IPO, Loving Walmart, and Embracing AI

Tech

Campbell Brown, Senior Advisor, TollBit
Fei-Fei Li, Sequoia Professor, Computer Science Department; Co-director, Stanford Institute for Human-Centered AI, Stanford University 
Moderator: Mallun Yen, Founder and CEO, Operator Collective; Co-chair, Fortune MPW Summit 

Most Powerful Women Summit 2024: The Future Of (Ethical) AI

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Campbell Brown, Senior Advisor, TollBit, Fei-Fei Li, Sequoia Professor, Computer Science Department; Co-director, Stanford Institute for Human-Centered AI, Stanford University, Mallun Yen, Founder and CEO, Operator Collective

Campbell Brown, TollBit, Fei-Fei Li, Computer Science Department; Stanford Institute for Human-Centered AI, Stanford University, Mallun Yen, Operator Collective

So welcome Fei Fei and Campbell. It's great to have you here today. So thank you for being here with us. So before I start, I wanted to let the audience know that we are going to try to take, we probably only have time for one question or so. So if you do have a question, please flag down the person with mics and we will try to get to you. So um great to see you guys. It's good to be here. OK. We're going to start with a question. How many people in the room think that A I will be a net positive to humanity. Bye, great. Um Ain't that negative? See, very cute. Now, does that surprise you? It does, I didn't realize how many people think it's a net positive. II I actually think we've come a long way in terms of just over the last three years, partly because people like Fife who have taken, who have given me a framework for how to think about it. And I think have taken a much more measured approach to talking about what it means, the both the positives and the negatives as opposed to some of the other people who are very visible around A I and have been at the forefront of it, who have been somewhat hyperbolic, perhaps about the positive and negatives. And so I, I think you're seeing people become more comfortable with more uh people, like they say, sort of taking center stage. Thank you. II I, it's true. I do believe it's true. II, I think you're absolutely right. Um So you two both raised your hand and I also know that you are both excited about A I and in fact, this year, you both transitioned into the A I start up world. So um Campbell, you started out as an NBC news correspondent for the White House. You were anchor, you joined meta to lead partnerships there. And then very quickly, you found yourself right in the midst of content in A I. And um we actually met through um Tol Bitt, um which we mentioned, which is, you know, for a fair disclosure. Um operator collective is an investor in Tol Bitt and which is content licensing. And so now you're working on another stealth A I start up. So what led you to leave, leave meta and enter into this realm? Yeah, when I was at meta, the two things I was focused on were um content and business models and helping people mostly news try to make money on our platforms and then misinformation on the meta platforms. And so I think going back to when Chat G BT was first released. Um It was very clear to me, I think a lot of us that this was gonna really disrupt the sort of information ecosystem in a way that we had never seen before, even with social media becoming so disruptive. And I wanted to try to get ahead of it and I see everything right now through the lens of my two teenagers and how they consume information. And so a big driver for me was trying to figure out how we ensure that there is accurate, reliable information, that's part of the LLM training process. And you know, we're not there yet. I was on Chat GPT last night and asking a question, it gave me an answer that was just completely false and so authoritatively false. And, and you recognize that there's still a lot of work that has to be done on that front. And I um you know, part of what the start up that uh Mullen and I are both involved in is doing is trying to create a marketplace to ensure that creators of content, um reliable uh you know, uh content, um timely content are, are being compensated by the tech companies who are building these models, right? Thank you. You are the godmother of A I. So this has been your life's work. You began working on image net in 2006. And when you did, you were repeatedly told this was a go nowhere project that it was. Yeah, your phd students were never going to, you know, get their phd S. And at the time, most A I research was focused on model and algorithms and image net was focused on expanding and improving the data of the available to train the algorithms which we now know has been crucial to the development of A I. So what prompted the move this year from years and years in academia to found your own start up? Yeah. OK. How many hours do we have? I'll try to be quick. First of all, I, I have lived in the A I technology ecosystem for more than two decades and especially privileged to be working at Stanford. So I I always felt that the world I live in is a very porous world between academia, technology industry entrepreneurship. So it didn't feel like I was abandoning a particular part of my world. Uh So uh you're right that uh my own life journey has been seen the transition and the coming of age of uh of A I starting from um you know, the image that project which is seeing that the critical element now that we know we have known as the three fundamental elements of A I, the the computing chips, the neural network algorithm and big data. And that was my image that project now fast forward to um to now to 2024. 1 thing that has been always fascinating me and driving me is really unlocking the full capability of the science of intelligence of machine intelligence. And if you look at the evolution of intelligence, Campbell already mentioned, LLM most of you probably know it as large language models. We are starting to realize that we can create machines that unlock the linguistic um um capability of intelligence, whether it's conversation, summarizations, knowledge, uh uh search and and reasoning. But there is a huge part of intelligence that are uh that advanced animals like humans have developed over the course of evolution. And that is everything to do with seeing and interaction with the 3D space which I call spatial intelligence. In fact, evolution took 540 million years to create the capability of perceptual reasoning and understanding and interaction. Whereas language compared to the half a billion years took about a million years ish. So there is a profound capability in the science of it intelligence that is centered around the ability to understand 3d world reason with the 3d world generate 3d world and interact within 3d world. And that's what I'm so excited about that. Um Together with my former students and co-founders, uh we feel this is the moment to bring this capability to the, to the world and unlock so many use cases and business opportunities. It's um it's so fascinating. So, Feve when I called you the godmother of A I, I saw you sort of cringe a little bit. Um, and, and in fact, um, when we were talking last night, you said that when you thought about starting this company, you weren't sure that you should be the CEO and, and then I'm gonna say one more thing that I frankly find just really annoying. Not that you did that, that speaking of media was that, do you guys remember when the New York Times came out with that list in December? That was who's who behind the dawn of the modern A I movement? Yeah. Yeah, exactly. And so there were the C OS of open A I Anthropic Microsoft Google. There were some researchers who made tech advances in A I and there were a couple of investors who mostly just invested in the A I companies and didn't really do anything on the tech. So there were 12 women, I mean, sorry, 12 men and no women and most glaringly say that you were not on that list. And even though image net, your work was the foundation that enabled all of those companies, including the research. Yeah. Yeah. So um so uh so I just had to get off that, off my chest, but we're the only one Twitter exploded after that with all the women who are obviously very offended. And I think even some of us spoke to reporters at the New York Times about it because it was such an outrage. And I think they feel like they, I mean, I think they recognize that was a total media failure and they really screwed up. But yeah, so, so when you see the headlines today, they do tend to be dominated by one gender. Um And so would love to hear your reaction to this. Well, thanks me for, yeah, so, so first of all about the godmother of A I title, it came around, I don't know, a year ago I started seeing that I had to take a pause because it really is not my personality to call myself godmother of anything. It um it, it really, I did cringe but I had to, you know, my natural reaction is let's just reject this. I, I don't want this title, but I really had to take a pause and realize in the entire history of science and technology. So many men are called whatever founding fathers, Godfathers. And if women are so readily rejecting that title, where's Our Voice? And I'm, I'm standing here. So I kind of with the cringe. I did not fight back that title. And yes, the New York Times list. II, I actually I'm a pretty shy person but I think I went on social media and called it was just wrong. It was wrong that in 2023 any media will look at the technology that so many people from all walks of life, not just men and women, but people of all backgrounds have contributed and they didn't even try to make a little bit of effort and we do still see that today. And this is why as Campbell was alluding earlier that it's so important for me, no matter how advanced a technology, how fancy advanced and cutting edge and sci fi a technology looks like we have to put humans in the center of it. You know, we have to put human representatives in the center, we have to put human well being in the center and we have to put human values in the center of the development of this technology. It's just so important. So Campbell, when Fe Fe's book first came out, you were one of the first ones to raise your hand and say we got to get this out here. So, so tell us a little bit about that. And by the way, if you haven't gotten this book, um it's a phenomenal book. It was one of the first books I read. That was kind of an introduction and II I highly, highly recommend for just if you're curious about A I and everything, but also um just as an inspiration to young women, um your, your life story and maybe you can give people just the, the, the, you know, thumbnail, even of um being a young girl in New Jersey and growing up with your parents, I think it's pretty incredible. Um And I, there are a lot of young women at meta on our A I or when I was formerly there. But on the A I research team who I heard speak about you as that inspiration. We had a book party when Facebook came out and several of the women were there. So I do think it is not only for getting um a primer if you will on, on what's happening in the history, but also um one of the most inspiring stories um of, of anyone sort of overcoming odds in this country. Thank you, Campbell. You, you're the one of the first people who threw a book party for me. I was, I was so grateful overseeing New Jersey from your New York home. Um But it's true. I wrote the book. Um I wanted to tell the A I story, my personal coming of age and A I's coming of age is so intertwined, so many ways, including how my work was involved in this. But it was also, I was deeply encouraged by my friends and colleagues at Stanford to tell the story so that the young women, the immigrants, the people of all walks of life will find a voice in A I because today's A I, like um you said, it's so hyperbolic. It's so, um you know, we hear words like global scale, infinite productivity, billions of whatever, but at the end of the day, um whoever makes A I changes the world and it's so important people from all backgrounds feel they have a, they have a role, either it's in development of A I or in creating products and business of A I or doing interdisciplinary research of A I or using A I to, to um uh to create something they care about or in the governance of A I, everyone who cares has a role. And I, that was the reason I, I wrote this book. Um The, so you uh so both of you actually worked at have, have worked with social media sites. You were meta for seven years and you were on the board of Twitter for two years until it was dismantled. So it's widely understood that LL MS are trained, you used a very interesting word. OK. Um The uh anyways widely understand that LL MS are trained on all the content that's out there. And then some reports suggest that 90% of the information on the internet will be A I generated within a few years. So we've talked about the lack of women in A I the social media news sources, Campbell, any words of I ought, I mean, the one thing that does worry me right now especially um is the, the misinformation. I mean, I don't know how closely people are following it, but the, these tools are incredible and it's almost impossible to tell. I mean, it is impossible to tell what's real and what's not. And we haven't developed tools yet to help us do that, whether it's water marking for things that were created by A I or, or things that weren't or identifying what is, isn't. And you know, you've seen examples, the hurricane recently, there was so much misinformation flying around to a point where it was literally endangering people who were, who FEMA was trying to help. And you've seen numerous examples. I don't think anything has, has sort of shocked us to the point that we're ready to address it in a regulatory way or anything yet. But I am very worried about how we think about this and keep track of it. The one thing I would say that that I think is meaningful for people in this room is that brand, I think becomes increasingly important to be able to know that this is a trusted brand. I'm familiar with when you see something, whether it's a news organization or a company um in a world where we're just being flooded with information and you cannot identify the source looking to trusted brands, seems like it's going to matter again and it's worth investing in. Um Thank you so much Campbell and Fe Fe for joining us today. Thank you.

 Victor Riparbelli, Co-founder and CEO, Synthesia Mati Staniszewski, Co-founder and CEO, ElevenLabs Moderator: Jeremy Kahn, FORTUNE

Brainstorm AI London 2024: The Future Of Synthetic Media

Photography by Joe Maher Fortune Brainstorm AI

Hi, welcome back. I hope you had a good break. Um I'm very excited to be joined with uh some of the, the CEO S of two of the hottest sort of start ups in the gene of A I space at the moment. Um And as you heard from Ellie, uh both working in synthetic media, which is maybe using tech to generate something, but maybe also using, you know, existing video, still images or voice to generate media and content to show you how this works. First, we've got two very exciting demos. First, we're going to go to Victor who's going to show you a little bit about how synthesia product works. Victor. Go ahead. Thank you so much. Yeah, I think we should give a visual in just a second here, but maybe before we jump into that. Uh So these are on a mission to make video easy for everyone and that's, that's something a lot of people have attempted before us. But we take kind of a new approach to this, right? We don't think of this as building smaller and more affordable cameras. We don't think of this as like slightly better editing apps that run in your phone. We're just building technology that eventually is going to be able to replace the entire physical production process of using studios, cameras, actors, microphones and all those stuff. We want to take that entire workflow and make it into something you can do entirely from behind your desk. Um Today, we're a fast platform and we help predominantly enterprise create more videos to communicate better with their stakeholders, which could be employees, could be customers. And I think we'll get a visual up here now of how it actually works and how easy it actually is to do. So this is the platform and in some ways it's sort of model a little bit on powerpoint. That's how easy we want to be able to, to do. And what we're showcasing here is our A I video assistant which uses LL MS to essentially help you get to a draft of your video in, in just a few moments. So what you're seeing here is someone putting in uh the URL to an article, of course, a fortune article because we're here today giving the system a little bit more context of what it is that we're trying to do with this video. And in just a second, the system will then go in, it will pass the content and it will give us a draft on editable copy that we can then kind of tune to what exactly we want it to be like now in the context of an enterprise, this may not be uh an article like this, this would probably be a knowledge based article. It could be a case study that you want to share with your customers or anything else really, you want to turn into a video as you can see here. Now, um we begin to actually write the script and it is of course using all the data that it's kind of taking from this URL. The idea here is not that this is a final video that you can just publish, but it is to take you 70 80% of the way. Instead of having what we internally call the blank screen of death, we give you something to actually begin kind of working from and we don't just write the script, we actually also give you the visuals. So as you'll see here, there's some text on the screen, there'll be some bullet points, there'll be a bunch of things that you can sort of edit yourself. Of course, everything can be edited. We have these avatars which is the sort of core of our product. Um And I think after this video is done, we of course see what the video looks like, but it's just to give you a quick visual of how easy it actually is to make videos with these systems. And it's one of the things that excites us the most about this new wave of generative tools and it's awesome if we can make it easier for Hollywood people and video production professionals to make video. But I think what's much, much more interesting is taking everyone in the world, including everyone here and making you into video creators and in some ways it sounds a bit science fiction in other ways. I think it's just natural evolution if you go back 4050 years in time and it wasn't part of most people's job to write texts, right? You had like secretaries, you had people in companies who would write things on typewriters and send them to the right people. Then we all got computers and keyboards and now I'm pretty sure everyone in this room you write as like part of your your daily tasks, right? Then powerpoint came along. We all became designers without really knowing probably all of you here know how to operate a powerpoint. And obviously, we think that the next iteration of this is going to be video, which is just a much, much better way of compressing information than text. At least for most people out there. I think with that, let's see the demo of what the final video looks like. This uses one of our latest technology, our latest model called Express One, which essentially teaches the avatars how they should perform and behave. But let's see the video. Imagine stepping into a room where the air crackled with the energy of innovation, a place where the future of A I and its impact on our world is not just discussed but shaped. Welcome to Fortune brainstorm A I in London. A gathering that promises to be the nexus of A I's brightest minds from leading technology companies at Fortune brainstorm A I in London. Expect to dive deep into conversations that matter. Hear from Google, deep minds, vice president and faculty A I CEO, as they unveil the future of A I and its transformative potential on society. Microsoft's chief scientist alongside accenture's chief A I officer will explore the profound changes. Generative A I is set to bring to the workplace. This event is not just about listening but engaging with roundtable sessions and ample opportunities for networking. I hope you enjoy the event. Great, very impressive given how quickly it all generates. Um Yeah, absolutely. Thank you. And now we'll hear from Maty and about 11 labs which is uh you may know about voice cloning. Let's see how this works. Thank you, Jeremy. I will attempt doing it live and maybe that's a very quick introduction. 11 labs is a Audi research and deployment company with the goal of making content university accessible across voices and languages. And what I will show you now is free demos, quick demos of how some of those technologies come to life. We should get a visual any second now to the screen. And the first of those building blocks is a one that most of you might be familiar with, with foundational text to speech. And that's one of the breakthroughs that we've, we've, we've figured out of how you can take existing text. And by understanding the nuance of the context, turn it into emotions and into the right intonation with a specific voice. So queuing up, I will use 11 apps to help me with the introduction to all of you and we'll see how that comes across. Ladies and gentlemen, welcome to the Fortune A I Brainstorm summit. We are thrilled to have you join us from around the globe for this dynamic gathering of minds and ideas today. Hm, we stand on the brink of new discoveries and innovations in the field of artificial intelligence that promise to redefine what's possible in business society and beyond, you could hear the pauses, you could hear the information, you could hear the excitement and also a little bit of ponder with the hm uh as, as as the A I was speaking and this is one of the voices from one of voice actors we work with. And actually there is plenty of those voice actors as part of our platform. We now have over thousands of voices which created clones of their voices and then shared it while every time it's being generated, they earn compensation and return as well. And whether you want this voice, a voice with an Australian accent with a different style or gender, this is all possible within the platform. But this is not again. And one of the things that's super exciting about the technology that it not only allows you to create the content in the language of the speaker, but actually take the content and turn it into other languages while preserving the same voice and the same characteristics. And I'll swap over to a demo that some of you might be familiar. It's a John F Kennedy speech from moon landing. And we'll see how initially he speaks in English and then I will flip it to Spanish and to Hindi life and you will see how some of those characteristics come across while we play the demo. But why some say the most, why choose this as our goal? And they may well ask why Kala Montana Masala Porque A Sua Atlantico hum for J for John. That's one small step for man. I didn't say I read it and you can see the emotions come across while the moon and the liftoff happened. And that's something we're excited about how you can take that content and enable those global audiences to watch it while still enjoying that original experience. But of course, in the audio world, there is so much more than speech and the voices. And as you think about the future about our work is how we can enable some of that work across some of the tangential domains, the sound effects, the music, how we can bring it all together with the video and truly make it an immersive experience and to close it off. I also show you something that you might be familiar from text to video work with Sora from Open Ayes as well where we'll take some of the stitches from the videos and we'll supplement it with A I generated sound effects. What we are trying to do is hit that unmute button with those videos that you've probably seen online out there. The real in a place beyond imagination where the horizon kisses the heavens. One man dares to journey where few have ventured armed with nothing but his wit and an unyielding spirit. He seeks the answers to mysteries that lie beyond the stars. And that's the goal to make all the all the content out there accessible across voices, across languages, across sounds. And uh and thank you. Well, I think you all agree. Those are pretty impressive demos. Um And you know, amazing technology also a little bit scary. Um And I think looking at this, a lot of people immediately think about uh some of the negative use cases around deep fakes, around fraud. Um I know there's already been some concern around 11 labs. Uh You know, whether people have used voice clones to uh perpetuate frauds. Uh how are you guys trying to, to prevent that from happening? Um And to make sure these technologies are not used uh for harmful uses. Uh Victor, maybe you go first actually. Yeah, sure. I think, I think any most new technologies, we immediately go to all things, things go wrong. Right. And I think in this case, that's definitely right. These technologies will be used by bad actors to do bad things. For sure. I think we should not be staring about that at all. And so for us, the the sort of safeguarding the technology has always been, has been been part of the company from day one. So we found the company in what we call our, our ethical framework, which is the free c consent, control and collaboration. Um It's a long topic, but I think that the kind of fundamental keystones for us is around consent. So never ever recreate anyone's voice or video avatar without the how do you, how do you guarantee consent? So we have a KYC style check when you go through, right? You submit your avatar footage. It is reviewed by a human being. You have to stay out of specific uh specific sentences to make sure you can make your clone. So essentially it is impossible today to go in and take some youtube videos or something and make a clone or someone that is just like not possible. Um And that we intend to keep it that way controls about content moderation. So we employ pretty heavy content moderation. There are quite strong stance on what you're allowed to create what you're not allowed to create. I think for most of us, the sort of what we call the red content is easy to agree on hate speech, violence, swearing, things like that. What gets harder is, well, someone's making a video about cryptocurrencies, for example. Right. Are you talking about what a great technological invention that is? Or you're trying to lead me into some schemes that promise I'm going to get rich in 10 days. Right. And we do our best to catch that stuff. It's a huge effort. It's of course a lot of computers and A I, but it's also a lot of humans sort of figuring out who are the bad faith actors on the platform. So that's a big, that is essentially internal product for us that said it is an incredibly small amount of users we catch trying to do this, but we do think it is our responsibility to, to take some stance on that. And the last one is Maddie. I want, I want to get you in there. How, how are you 11 labs are you trying to prevent this from misuse? Yeah, I think first of all, Jeremy, you're right, the defects are a serious concern, as we're saying about this year, air generated content and audio images videos coming coming across. Um And it's something that's a concern because open source other commercial models are becoming more active and, and there will be bad actors that will use and abuse them to the to the to the cases at 11 labs, it's education making everyone aware of the technology. Second is traceability. All the content that's generated by 11 apps can be traced back to the specific user specific account. And as they use the technology, they will need to verify themselves through different steps depending on the technology they use. And the last one is traceability, but also how you can embed the traceability as part of detection. So effectively all the content out there should be known as they are generated and there should be tools that allow you to quickly get that information as a viewer, then we release our tool publicly that allows everybody to use it and find whether it was 11 apps or not and reported back to us. So right now that that exists, if I run across some content and audio clip on the internet, on X or on linkedin or whatever I can check and see if it was 11 labs generated. Yes, you can, we can you can directly go on our website, upload that clip and and get probability of how likely it is. And now we are working with some partners to extend it across other technologies. So some of the open source model, other commercial models, that's part one and then part two because as you said, you can run into that in social media, but you might not be aware that it's A I generate in the first place. So how we can collaborate with social media, with telecommunication companies to check it on the fly while that content is being sent to you. I want to ask a question about the ethics of some of this. There's an interesting use case on the JFK speech. There have already been some cases of politicians in, in various countries wanting to appeal a certain audience in a language that they don't speak and they have translated their speeches in real time. I think maybe even using some of this technology to, to appear to speak those languages and they've said, oh, that's legitimate, I'm just trying to reach a different audience, you know, with my content, with my political content. But other people have said no, that's a complete red flag. You don't actually speak that language, you're presenting yourself with something you're not. What do you have a policy around this? And also at synthesia, do you have a policy around the creation of political content? Yeah, so we don't allow political content today. Um I think they'll change over time. Uh But I think we, we take a generally quite permissive stance on what you can use these technologies for. We also may be the enterprise. Um I do think it's a very interesting philosophical question. I think in five years time, something like that, no one will be talking about this anymore and everyone will be doing it. But I think as with any new technology, you will have this sort of years, right. Where people are trying to figure out what's right, what's wrong. Um, you could say, is it ok for a politician to have a ghostwriter to write a piece in fortune? Right. They didn't actually write it themselves. Is that worse? The same? Is it ok. Um, so I think, you know, all new technologies come with these sort of interesting questions and dilemmas and some of them will ring out to be very important and very, very true. And I think some of them will, will, will care less about in the future. And, and that idea of a policy definitely echo some of the vector pieces as well and where uh it's going to happen at one stage. And now as a society, we need to come together and figure out what's the right way of approaching that. Currently, we don't allow people around to impersonate any of that work or pretend that they are part of the candidates. Uh uh uh And the p and do the political speech or political content. Great. I want to take one question from the audience because I, I think I only have time for one. But if, if there's a question, please raise your hand and I'll try to come to you right here. I see as a gentleman here at this table, if you raise your hand again. Oh, great. If you could stand up and I yourself, uh it's Mark Salmon from the times, um uh when um Sadiq Khan had a deep fake of him, uh made the Met investigated and they concluded that they, they couldn't take any action. Um Do you think it's possible to write a law uh in this country to combat against that kind of deep fake? Um And do you think that's desirable, should there be laws against deep fakes? Obviously, I'm not a lawmaker. So I can't give you a definitive answer that I can give you my personal opinion. I think ultimately deep fakes is an advanced version of impersonation and impersonation is in most cases illegal if you do it for deceptive reasons, like fraud, for example, I definitely think we should include deep fakes of that, maybe even make the punishment harder if you're doing, using a deep fake for malicious impersonation. But where to draw the lines legally, I think it is very difficult to say that's not my, my my and to add uh one quick note to that as you, as you rightly ask, this content is out there, there's plethora of tools that can generate that content and what's the true solution? There's definitely the legislature that, that, that uh the countries can pass. But then also on the technical level, what we can do and beyond trace of and being able to detect it as you think here is out how this could work as part of the society. And one thing we are advocating for is beyond water marking. What's A I approved A I maybe there's a version of water marking what's real content and for Sadiq Khan or any other candidate to be able to transmit a message and that message is decoded. This is really Sadiq Khan that's speaking. So we don't only detect for what's fake but actually verify what's true. Excellent. Uh We're out of time. Thank you very much for the demos and thank you very much for the conversation. Uh Put your hands together, please for Maddie and.

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