Goodarzi confronts the challenge that faces every Intuit CEO: reinventing the company before more innovative competitors leave it behind. Intuit has managed to do so multiple times since its 1983 founding, remaining independent and highly successful. Now Goodarzi, 52, is leading its latest transformation, making Intuit’s tax, bookkeeping, and personal finance products A.I.-driven. To acquire the new skills Intuit needs, Goodarzi had to lay off some 700 employees and hire 700 others with the required expertise, an unprecedented move at this longtime fixture on Fortune’s ranking of the 100 Best Companies to Work For. The stock was recently near its all-time high.