Will George

Stay informed with Will George’s coverage and analysis for Fortune.

  • ROSEMOOR,UNITED KINGDOM – NOVEMBER 4: An aerial view of gardeners working and casting shadows at RHS Garden Rosemoor on November 4,2020 in Rosemoor, England. The gardens will stay open during lockdown for people to enjoy fresh air and beautiful surroundings in wide open spaces to benefit their physical and mental wellbeing. (Photo by Chris Gorman/Getty Images)Commentary

    ESG can be a distraction for startups. Here’s why they should focus on ‘total addressable impact’ instead

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