Steve Blank

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  • Tim Cook, chief executive officer of Apple Inc., beside an Apple Vision Pro mixed reality (XR) headset during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty ImagesCommentary

    ‘A Kodak déjà vu’: Apple’s Vision Pro is yet to find its killer app–and it could spell trouble for Tim Cook’s risky bet

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