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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

Shoppers at New Bond Street in London, U.K.
Retail
Luxury brands embrace cryptocurrency as Bitcoin surges from Trump’s election
By Prarthana PrakashDecember 18, 2024
a person sitting on a floor with a bag of lego box next to him
Retail
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
By Prarthana PrakashDecember 18, 2024
people walking into a building
Features
London’s love-to-hate business district Canary Wharf shows the future of work is about more than just the office
By Prarthana PrakashDecember 13, 2024
LVMH CEO Bernard Arnault.
Success
Bernard Arnault turned a one-franc deal in 1984 into a €319 billion luxury empire. Now, memories of the controversial 40-year-old deal are resurfacing
By Prarthana PrakashDecember 11, 2024
Smirnoff, Baileys, and Johnny Walker bottles, and, Guinness in a glass on a yellow background.
Leadership
Diageo once owned Burger King and Häagen-Dazs. Now it’s a drinks empire with Guinness, Baileys, and 11 other billionaire brands 
By Prarthana PrakashDecember 11, 2024
people on a tourist boat in a water canal with colorful buildings at the back
Lifestyle
Amsterdam has long wanted to keep ‘nuisance’ tourists away. First, it banned new hotels and now, it plans to ban cruises
By Prarthana PrakashDecember 11, 2024
Photo of Emma Watson
Retail
Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming
By Prarthana PrakashDecember 9, 2024
John Lyttle standing
Leadership
Retail giant Boohoo’s ex-CEO reportedly quit after being stalked and spied on, underscoring growing fears over executives’ security
By Prarthana PrakashDecember 6, 2024
Children attend a school ceremony in St. Petersburg, Russia.
Lifestyle
Russia is speeding into a demographic crisis with a 25-year-low birth rate as the Ukraine war rages on
By Prarthana PrakashDecember 6, 2024
people walking on a bridge in london
Success
A tech company saw blockbuster results from U.K.’s first medical trial of a 4-day workweek. Yet, it’s ditching the model for one key reason
By Prarthana PrakashDecember 6, 2024
people drinking guinness beer
Lifestyle
Diageo is capping Guinness supply for the festive season in the U.K. because it’s become too popular
By Prarthana PrakashDecember 5, 2024
Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
Features
Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
By Prarthana PrakashDecember 4, 2024
people walking on Milan street
Politics
Italy’s tax system is so out of whack that the wealthiest 7% benefit from lesser tax compared with its lowest earners
By Prarthana PrakashDecember 3, 2024
hein schumacher
Retail
Unilever wants to sell brands worth €1 billion in sales collectively to trim the fat, reports say
By Prarthana PrakashDecember 2, 2024
woman smelling food from a caserole
Lifestyle
People will do anything to get away from ultra-processed foods—from ‘no recipe recipes’ to making anything edible from scratch
By Prarthana PrakashNovember 29, 2024
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Most Popular
Success
Billionaire Home Depot cofounder Bernie Marcus' foundation donates nearly $30 million toward stem cell research for heart attacksplaceholder alt text
By Sydney LakeAugust 14, 2026
Middle East
Iran’s oil is trapped while rivals’ exports from the Persian Gulf are poised to surge, but Tehran could do whatever it takes to break the chokeholdplaceholder alt text
By Jason MaAugust 16, 2026
Success
‘Godfather of AI’ says billionaires like Elon Musk are right about the future of work—but he predicts mass unemployment is on its wayplaceholder alt text
By Preston ForeAugust 16, 2026
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