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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

people go in and out of ikea store
Retail
Ikea profits down nearly 50% as fears of Trump tariff threats spook the Swedish retailer
By Prarthana PrakashNovember 28, 2024
Francoise Bettencourt Meyers speaking into microphones
Success
L’Oréal heiress and Europe’s richest woman has lost more of her wealth than most other billionaires. But that isn’t stopping her from loading up on investments
By Prarthana PrakashNovember 28, 2024
paul bulcke speaking
Retail
Nestlé’s price rises went ‘too far,’ burdening consumers and ultimately turning them away, chairman admits
By Prarthana PrakashNovember 27, 2024
Bernard Arnault
Success
LVMH’s Bernard Arnault got a letter from 93-year-old Warren Buffett saying he was making a mistake by upping his retirement age to only 80
By Prarthana PrakashNovember 26, 2024
boy playing with Lego Formula 1 toy
Retail
Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport
By Prarthana PrakashNovember 26, 2024
British firms are being forced into ‘damage control’ mode as tax hikes leave CEOs questioning whether to invest in U.K., industry chief warns
Politics
British firms are being forced into ‘damage control’ mode as tax hikes leave CEOs questioning whether to invest in U.K., industry chief warns
By Prarthana PrakashNovember 26, 2024
raman bhatia talking
Success
Staff at a British bank are quitting their ‘grey corporate hellscape’ after CEO demands they come to the office—even without space to seat them
By Prarthana PrakashNovember 20, 2024
A woman leaving work, carrying her office belongings
Success
A Great Resignation 2.0 is simmering as employees feel overworked and underpaid, forcing them to look for greener pastures
By Prarthana PrakashNovember 20, 2024
people walking past a nespresso store
Retail
Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
By Prarthana PrakashNovember 19, 2024
david allemann
Features
On disrupted a loyal sneaker market. Now, the Roger Federer-backed brand has launched a ‘crazy’ $300 spray-on shoe
By Prarthana PrakashNovember 18, 2024
Bernard Arnault’s son Alexandre is climbing the ranks as new deputy of Moët Hennessy. Here’s what it means for LVMH’s succession plan
Leadership
Bernard Arnault’s son Alexandre is climbing the ranks as new deputy of Moët Hennessy. Here’s what it means for LVMH’s succession plan
By Prarthana PrakashNovember 15, 2024
arnault smiling
Retail
Former French security agency head is in court for allegedly spying for LVMH billionaire Bernard Arnault
By Prarthana Prakash and AFPNovember 14, 2024
Burberry CEO Joshua Schulman pictured in 2016.
Retail
Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
By Prarthana PrakashNovember 14, 2024
a young man sitting on a bench
Success
Gen Zers are avoiding university—but it could be the key to landing a hybrid job
By Prarthana PrakashNovember 12, 2024
Russia's President Vladimir Putin
Politics
The great Russian butter robbery—and what it reveals about Putin’s wartime economy
By Prarthana PrakashNovember 11, 2024
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Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of itplaceholder alt text
By Preston ForeJuly 6, 2026
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AIplaceholder alt text
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Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovationplaceholder alt text
By Nicholas GordonJuly 7, 2026
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